analyzing user research interview workshop
DESCRIPTION
What are you going to do with all that great data you just collected from your user research interviews? Synthesizing all that data - if you don’t have a method, can take forever - but you’re a startup, so you need to make sense of that data within hours not weeks. In this workshop, we’ll actually tackle a real problem, interview each other, take notes and then use that data to learn actual synthesis techniques that you can use no matter what your subject matter is.TRANSCRIPT
Analyzing User Research Interviews
Diane Loviglio@dianeloviglio
General AssemblyJanuary 19, 2013
Architecture & AnthropologyStartup FounderUX ResearcherStartup Advisor
Gaining empathy for ...
What We’ll Be Doing Today
Conducting an InterviewAnalyzing Techniques
- Affinity Diagram- Grids- Spectrums- 2x2s
Viewing the Final Report
Conduct the Interviewand Take Notes
Making Post-it Notes
pic of post it notes in groups
One idea per post-it!
Practice Making a Post-it Note
Prepping Your Space
Participant Boards Post photos and artifacts around the room.
GridsSeeing the data all at once.
Affinity Diagram
pic of post it notes in groups
Group like with like.Re-sort and rename.
Spectrums & 2x2s
pic of post it notes in groups
Comparing one axis with another.
Now It’s Our Turn
Analyzing User Research Interviews