analyzing headlines
TRANSCRIPT
Analyzing headlines from 5 newsBYANGKHANA NAKKOED STUDENT NO. 55101010200
About 100 people injured in Hong Kong ferry collisionREUTERS
1:
'Everyone was bleeding': at least 100 injured as high-speed Macau ferry slams into unknown object near Lantau Island
SOUTH CHINA MORNING POST
Meaning:
About 100 people injured in Hong Kong ferry collision
ผโดยสารกวา 100 ราย ไดรบบาดเจบจากเหตการณเรอเฟอรรชนในเกาะฮองกง
Meaning:
'Everyone was bleeding': at least 100 injured as high-speed Macau ferry slams into unknown object near Lantau Island
ผโดยสารนองเลอด: ไมตำากวา 100 ราย ไดรบบาดเจบขณะเรอเฟอรรเรวของมาเกาพงชนวตถปรศนาใกลเกาะลนเตา
Structure of Headlines ABOUT 100 PEOPLE INJURED IN HONG KONG FERRY COLLISION
REUTERS
show number: grab attention and easy to image how much harmshort and laconic
'EVERYONE WAS BLEEDING': AT LEAST 100 INJURED AS HIGH-SPEED MACAU FERRY SLAMS INTO UNKNOWN OBJECT NEAR LANTAU ISLAND
SOUTH CHINA MORNING POST
using dramatic word: too exaggerated show number: grab attention and easy to image how much harmtoo specific: too much detailsalready summary: no need to read contenttoo long
It’s Getting Harder And Harder For Twitter To Find New UsersBUZZ FEED
2:
Twitter's Earnings Disappoints On User Growth, Leading To Fall In Stock PriceFORBES
Meaning: It’s Getting Harder And Harder For Twitter To Find New Users
มนยากขนและยากขนทกวนททวตเตอรจะหาผใชรายใหม
Meaning: Twitter's Earnings Disappoints On User Growth, Leading To Fall In Stock Price
รายไดของทวตเตอรทำาใหตองผดหวงกบยอดการเตบโต ของผใช หวนราคาหนตก
Structure of Headlines IT’S GETTING HARDER AND HARDER FOR TWITTER TO FIND NEW USERS
BUZZ FEED
not specific: make readers curious to know what has happenedweak and wordy: repeat the same word (Getting Harder And Harder)intimately with readers: easy to understand
TWITTER'S EARNINGS DISAPPOINTS ON USER GROWTH, LEADING TO FALL IN STOCK PRICE
FORBES
get specific: readers know what the topic is aboutshort and laconicstrong word: serious, hard news
Want To Drive Innovation? Talk To Your CustomersFORBES
3:
Your Secret Resource to Get a Better Product: Customer ServiceENTREPRENEUR
Meaning: Want To Drive Innovation? Talk To Your Customers
อยากจะขบเคลอนนวตกรรมหรอ? ไปคยกบลกคาคณส
Meaning: Your Secret Resource to Get a Better Product: Customer Service
ขมสมบตลบทจะทำาใหคณมสนคาทดกวาเดม: การบรการลกคา
Structure of Headlines WANT TO DRIVE INNOVATION? TALK TO YOUR CUSTOMERS
FORBES
hide the topic: hint by a question, make readers curious to know howpersonal: talk directly to readersshort and attractive
YOUR SECRET RESOURCE TO GET A BETTER PRODUCT: CUSTOMER SERVICE
ENTREPRENEUR
reveal the main ideashort and cover the topicpersonal: talk directly to readerspowerful word
The Woman Who Turned Her High School Science Project Into A Global Solar NonprofitFORBES
4:
This woman dropped out of Princeton at 19 to start a global nonprofit and it completely changed her outlook on educationBUSINESS INSIDER
Meaning: The Woman Who Turned Her High School Science Project Into A Global Solar Nonprofit
ผหญงทเปลยนโปรเจควชาวทยาศาสตรสมยมธยมใหกลายเปนโซลารเพอโลกโดยไมแสวงผลกำาไร
Meaning: This woman dropped out of Princeton at 19 to start a global nonprofit and it completely changed her outlook on education
ผหญงคนนลาออกจากมหาวทยาลยพรนซตน ตอนอาย 19 เพอ เรมทำาเพอโลกโดยไมหวงผลตอบแทน และมนไดเปลยนทศนคต
ตอการศกษาของเธอไปอยางสนเชง
Structure of Headlines THE WOMAN WHO TURNED HER HIGH SCHOOL SCIENCE PROJECT INTO A GLOBAL SOLAR NONPROFIT
FORBES
short and relevantwrite for outsider: write an identity information instead of her namesurprising fact
THIS WOMAN DROPPED OUT OF PRINCETON AT 19 TO START A GLOBAL NONPROFIT AND IT COMPLETELY CHANGED HER OUTLOOK ON EDUCATIONBUSINESS INSIDER
too long and outlying: too much details that readers don’t want to know write for outsider: write an identity information instead of her name surprising fact
Cara Delevingne Shows Off Her ‘Suicide Squad’ Look on the Cover of Empire MagazineTHE FASHIONS POT
5:
Cara Delevingne looks TERRIFYING in raunchy Suicide Squad costume and describes Enchantress as 'feral'MIRROR
Meaning: Cara Delevingne Shows Off Her ‘Suicide Squad’ Look on the Cover of Empire Magazine
คารา เดลาวน เผยลคจากภาพยนตรเรอง ‘Suicide Squad’ บนปกนตยสารEmpire Magazine
Meaning: Cara Delevingne looks TERRIFYING in raunchy Suicide Squad costume and describes Enchantress as 'feral‘
คารา เดลาวน ในชดเซกซสดสะพรงจากภาพยนตรเรองSuicide Squad ‘ ’ พรอมพดถงการรบบท แมมดสาว ในชอเอนแชนเทรส
Structure of Headlines CARA DELEVINGNE SHOWS OFF HER ‘SUICIDE SQUAD’ LOOK ON THE COVER OF EMPIRE MAGAZINE
THE FASHIONS POT
begin with a famous person: grab attentionshort and laconicreaders only looking for photos
CARA DELEVINGNE LOOKS TERRIFYING IN RAUNCHY SUICIDE SQUAD COSTUME AND DESCRIBES ENCHANTRESS AS 'FERAL‘
MIRROR
begin with a famous person: grab attentionadjective: more interestingtell what’s next: readers continue reading on contentreaders looking for both photos and content
Thank you