Ask Yourself…Does your strategy, branding,

and messaging come together to successfully promote

your company or product?

When is it time to think about

Branding?

1. If you have a new company or product 2. If you need to change your name because it no longer fits your business or you have a trademark conflict

3. If you have merged

4. If you need to reposition or renew your brand and need to communicate more clearly the message to your customer

New CompanyI did naming, brand developmentand positioning theme

Name ChangeI did new brand development

Refresh brandI did new logo and positioning

Branding Examples…

Do you need to develop new

Brand Literature?

Your literature is another brand touchpoint.Is it tired, out of date or doesn’t fit your new brand image?

Each brand touchpoint from literature to web, is an opportunity to increase awareness andbuild customer loyalty.

Are you sending out the right brand message?

New Corporate BrochureA company with impressive clients, needed to update their look and capabilities to communicate more clearly to their target market.

Literature Examples…

New Company Sales ToolsStartup company needed marketingmaterials. Pocket folder with overviewof company and sell sheets weredeveloped targeting their primary markets.Literature / Website

Literature Examples…

Refresh Brand And LiteratureA 45 year old manufacturing company need to glamorize their image, claim their position in the market and attract more international business.New branding & Positioning / sales literature / tradeshow booth

Literature Examples…

Does your

Website Communicate clearly to your target audience?

Your web presence is your face to the world.Ask yourself:

Is your message crafted clearly and professionally?

Is your site easy to navigate?

Do the visuals support your brand image?

Is it informative enough to have return viewers?

Do you look like a market leader?

Website for a new companyResponsive website to be viewed on all mobile devices. CMS for client content management

Website Examples…

www.steamfire.com

Website for a new companyResponsive website for aMedical/Technology company

www.compassmd.com

Part of a rebranding projectResponsive website for 60 year oldManufacturing company positioning them for growth and to enter new markets

www.kerekindustries.com

Does your

Advertising attract readership?

Placing ads in publications, consumer or trade, is costly. Both content and visuals have only a second to stop a reader. The ad must be compelling and clearly communicate your value proposition. It has to evoke a need or emotion in the reader to geta response.

How is your readership and ROI on youradvertising dollars?

Trade ad for a roofing companyAward winning ad in Architectural West Magazine

Trade and Consumer Ad Examples…

Consumer ad Ran in Runners’ World Magazine

Consumer ad Ran in Chicago Bridefor Burr Ridge Hotels

Trade AdRan in an ArchitecturalPublication for a metalfabrication company.

creative@dyansutton.com

© Copyright Creative Ideas Matter 2014