analyze amway

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  • 1. Managing Identification amongAmway Distributors

2. Purpose of StudyTo examine the practices and processes ofcreating members organizational identity. How success and failures of these practiceslead to various identificationtypes.positive, negative, or ambivalent? 3. Methods Data Collection: -Semi-over participantobservation -Interviews -Previous research 4. Findings 5. Corporate Culture 6. Corporate Culturenecessity for strong corporate culture inmodern businesses to help act as a controlmechanism A way to manage their workforce withoutthe usual means of daily supervision andtraditional deference cues 7. People say that we brainwash people. 8. Thats true. We are talking about brainwashing to help make you all more positive people! -Amway speaker 9. How does Amway promote its companyvalues and goals? 10. Dream buildingHelping Distributorsto set personaland sales goals 11. Positive programmingHelping distributors surround themselves withuplifting and supportive people 12. Sense Breaking 13. Disrupting or questioning an individuals sense of self to create a meaning void that must be filled This is done with the Amway practice of dream building 14. Dream Building New distributors are asked to decide what their dream is and why they are doing this+ Material wealth + Freedom + Family + Lifestyle 15. By customizing a dream scenario for each new distributor they create a sense of choice, familiarity, and emotion. 16. This causes distributors tobe very enthusiastic and excited about their work,and is known asHOT. 17. Building a New Identity Linking Ones Sense of Self to Possessions 18. Building a New Identity Possessions serve as extensions of ones self- concept Dreams represent the things that one wants to achieve or have in life 19. Building a New Identity Creating Motivational Drives for Meaning: Get out of your comfort zone what you currently have is not good enough you need to change to achieve your dreams 20. The Continuous Dream Perpetuating the motivational drive for meaning 21. The Continuous DreamWhen a dream comestrue, always replace itwith a bigger dream 22. The Continuous Dream dreams represent their ideal selvesand their current dissatisfactions 23. Positive ProgrammingEstablish relationships that are supportive and nourishing. 24. Positive Programming 3 Interrelated Steps: # Establishing a relationship with a mentor 25. Positive Programming 3 Interrelated Steps: #Creating relationship barriers via revaluing 26. Positive Programming 3 Interrelated Steps: #Enacting relationship barriers 27. Relationship with Mentor Find a mentor who will help you become more positive 28. Relationship with MentorMentors provideeconomic andemotional support 29. Relationship with Mentor help distributors understandwho they are and who they should bein organizational terms 30. Relationship Barriers Mentors helpinsulatemembers from the negativeopinions ofnon-members 31. Relationship BarriersCreate barrierscompare ideal Amway relationships with other relationships 32. Relationship Barriers Encapsulation : process where group members are kept separate from non-members 33. Relationship Barriers Social: creation of strong in-group bonds while structuring daily life to avoid meeting outsiders 34. Relationship Barriers Ideological: an organizations belief system buffers a member from external threats or attacks avoid contact with non-supporters 35. Perpetuating Relationship BarriersDistributors were often encouraged to try to sponsor family members and friends firstbefore attempting to sponsor strangers. This allowed them to learn firsthand whether family and friends really loved them and wanted to support them economically 36. Perpetuating Relationship Barriers Distributors try to avoid non-members because of encapsulation 37. Perpetuating Relationship Barriers Family and friends (non-members) try to avoid distributorsbecause they see them as taking advantage of existing relationships for economic gain 38. Managing Identification YesYesEncapsulate Seekership Sense Breaking Sense Giving sense-making Dream Building Positive ProgrammingPositiveID 1-Creating Motivational1-Build Relationship with driveMentor No 2-Link ones sense ofNo2-Creating relationship self to posessionbarrier via revaluingSense making with insider & outsider 3-Enacting for 3-Enacting & perpetuating motivation drive for relationship barrier Yes meaning Ambivalent ID [conflicting feelings]Sense making withnon-memberYes Failure to identify or Failure to identify or De-identificationDe-identification 39. Positive Identification Successful sensebreaking(dream building) distributors were dissatisfied with who they were. 40. Positive IdentificationSuccessful sensegiving(positive programming) distributors worked with upline mentors to resolve their discontent 41. BrokenIdentificationsensebreaking fails-members likely to deidentifystop feeling uncomfortablewith their current lives and no longer wish topursue their dreams 42. Broken IdentificationNot motivated to seek out advise from uplineand they didnt want to abandon their current inadequate identities 43. Ambivalent Identification [conflict] Both sensebreaking and sensegiving were successful 44. Ambivalent IdentificationNeed to achieve dreamsand maintain close ties with upline members creates positive identification 45. Ambivalent IdentificationDo not cut themselves off from their non-member friendsAnti Amway advice from non-members creates negative identification 46. Managing Identification If members are not seeking, then they will eitherfail to identify, or will ultimately deidentifywith the organization. 47. MAKE YOUR{ID} 48. | M : 08-4427-0867