analytics and business process effectiveness session at silicon india 30 jul 2011 rajgopal kishore...
TRANSCRIPT
Analytics and Business Process Effectiveness
Session at Silicon India30 Jul 2011
Rajgopal KishoreVice President and India Head of Financial Services, BI &
Analytics, Capgemini
Presenter Profile – Rajgopal Kishore• Heads Business Information Management, India,
Financial Services at Capgemini
• Previously Global BI head at HCL Technologies in Bangalore, and jump-started Technology Consulting and Strategy at Infosys, Dallas TX
• Passionate about using technology and data to meet business goals
• Entrepreneurial DNA
• Speaker at conferences and universities
• Provocative blogger – http://www.b-eye-network.in/blogs/kishore
Agenda• The challenges with “Traditional” Datawarehousing and BI
• The Levels of Analytical maturity
• There is a shift in emphasis from business process efficiency to effectiveness
• Examples
• Solutions Architecture
• Takeaways for us as leaders, and professionals
Traditional BI( Business Intelligence) Programs Often Fail to Make Business Impact…
Innovate
Impact Measure
Organize
BI is “disconnected” from the transactional systems;
How will insights from BI go back into your business process?
How will you “close the loop”? – the loop of insights, action, measurement? How do you know that your BI really worked?
BI is seen as disconnected from the organizational processes
BI programs are unable to connect their outputs with impact on business KPIs
Still no comprehensive strategy on how information can be used to enhance competitiveness
Data maybe collected, but business leaders are unclear how to approach it for the purpose of gleaning insights and taking action
Many organizations still not “get” analytics
Business Users are frustrated with traditional BI and DW (Datawarehousing) as it takes too long, and when done, impact does not warrant cost and time
Many IT departments busy with large ETL (Extract- Transform –Load) projects without a clear loop-back on business benefits
Once the report is produced, the key question for the business user is – what do you do? How does behavior change, and what actions do you take on business operations?
BI not seen as delivering enough business impact
Large service companies do not have the DNA to innovate
Internal projects to create “IP” and solutions have had minimal impact
Relationships with innovative vendors will be key
BI Organization is seen as not being able to innovate
4Enterprise Intelligence & Analytics Strategy - E&Y | Rajgopal Kishore
► Current State & Trends
Bottom-line – Traditional BI & Analytics does not impact decision
making significantlyThe impact is often post-facto
The Analytics Maturity Model
Standard Reports
Ad-Hoc Reports
Query Drill-down
Alerts
Statistical Analysis
Forecasting
Predictive Modeling
Optimization
What happened?
How many, how often?
Where exactly is the problem
What actions are needed?
Why is this happening? What opportunities are we missing?
What if these trends continue?
What will happen next?
How do we do things better?
Adapted from SAS
There is a need to make business processes more effective …
There is a shift of emphasis from process efficiency to effectiveness
Customer Contact Center – Understanding Customer Value at
the time of the call
Example
Claims Processing – Selecting and routing claims
Example
Fraud – Identifying and acting on possibly cases of fraud
Example
Retail – Price Optimization
Example
Other Trends that we are seeing – BPM (Business Process
Management) and Mobile
Services Oriented Architecture is essential to achieve separation of concerns – Business Process and
Analytics
Take-away for us as leaders and professionals
• Focus attention on demonstrating business value (impact on business outcomes) of analytics and business intelligence
• A great way to approach this is to take away attention from reports and focus on business activity and the daily business grind – and ask how you can make them more effective (not just efficient)
Questions?