analytics and analysis with blackbaud netcommunity - boot camp series
DESCRIPTION
In this webinar Ray Villarica, Blackbaud's Education Manager and Chris Bell, Blackbaud’s Web Developer & NetCommunity Consultant, discusses analytics and tools within The Raiser's Edge and NetCommunity to help you measure and manage your data. To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-campTRANSCRIPT
28/08/2013
ANALYTICS AND ANALYSIS WITH
BLACKBAUD NETCOMMUNITY
Presented by:
Ray Villarica, Education Manager
Chris Bell, Web Developer &
Internet Solutions Consultant
28/08/2013
• Introductions
• What is Analytics?
• Native Raiser’s Edge and NetCommunity Tools
• Google Analytics
• Summing up
AGENDA
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• “Web analytics is the study of online behaviour in
order to improve it.” – Wikipedia
ANALYTICS
Measure
Learn Take
Action
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WHAT SHOULD YOU BE MEASURING
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• Drive to website
• Tracking the in between interaction
• Conversion of donations
• Answering the calls to action
• Defined by you and your organisation
SET GOALS
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• Site Usage Report
• Page Rank Report
• Page View Summary
• Page Overview Report
• Visit Summary
• Visitor Summary
• The Raiser’s Edge Tools
NATIVE NETCOMMUNITY ANALYTICAL TOOLS
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• Total number of hits and percentage compared to other pages
SITE USAGE REPORT
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• Displays the total number, average number per visit and average
number of page views
PAGE VIEW SUMMARY
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• Filterable report with the total number of page visits and views for
each page viewed
PAGE OVERVIEW REPORT
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• Displays statistics for website visits during the specified period of time
VISIT SUMMARY
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• Displays statistics including the total number of website visitors, the
number of unique visitors, the number of one-time visitors, the number
of repeat visitors, and the average number of visits per visitor
VISITOR SUMMARY
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REPORTS IN THE RAISER’S EDGE-CONSTITUENT
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REPORTS IN THE RAISER’S EDGE-DASHBOARD
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• What it is…
• How it works…
• Reports High Level
• Reports Detail
• Comparison
• Alerts
GOOGLE ANALYTICS
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• Free, hosted web analytics tool
• Shows how visitors find and use your site
• Tracks performance of keywords, ads, referring sites
• Provides numerous tools and reports to analyze site
• Extremely scalable – tools for novice to expert users
GOOGLE ANALYTICS IS…
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• Create a Google Analytics account
• Add JavaScript to bottom of layout or template in
NetCommunity, or use global administrative option
• Anonymous
- No personally identifiable information is
collected
- Data not accessible to staff or 3rd parties
• Caveats
- Like everything else on the Internet, requires
users accept cookies
- If user disables JavaScript, neither Google
Analytics nor NetCommunity will work
- No reporting tool is 100% accurate – focus on
trends and statistics
GOOGLE ANALYTICS – HOW IT WORKS
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GOOGLE ANALYTICS – HOW IT WORKS
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• Create a Google Analytics account
• Add JavaScript to bottom of layout or template in
NetCommunity, or use global administrative option
• Anonymous
- No personally identifiable information is
collected
- Data not accessible to staff or 3rd parties
• Caveats
- Like everything else on the Internet, requires
users accept cookies
- If user disables JavaScript, neither Google
Analytics nor NetCommunity will work
GOOGLE ANALYTICS – HOW IT WORKS
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HIGH LEVEL
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DETAIL
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COMPARISON
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ALERTS
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• Pros and cons to both
• Bottom line you should be using BOTH!
NETCOMMUNITY ANALYTICS VS. GOOGLE ANALYTICS
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• Like an X-ray machine
• You cannot manage what you cannot measure
• Make time and schedule
• Be aware of limitations
ANALYSIS COMPLETE…NOW WHAT?
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• Times?
• Visits?
• Pages?
• Search Engines?
• Mobile Devices?
UNDERSTAND THE BASICS
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Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS
28/08/2013
Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS – THE RAISER’S EDGE
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Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS - -INFLUENCERS
28/08/2013
• Set Goals
• Understand that no reporting mechanism is 100% accurate
• Best when using Google Analytics AND Blackbaud NetCommunity
Website Reporting
• Information gathered is less about the exact number and more about
user behavior patterns.
• USE IT!
THINGS TO REMEMBER
28/08/2013
THANK YOU FOR ATTENDING! Be sure to check the website for the information on the latest version of
Blackbaud NetCommunity v6.55
https://www.blackbaud.com/newbbnc
Let your Account Manager know if you have any questions or would like
to schedule a session with one of our BBNC experts!