analytics 101 for startups
TRANSCRIPT
What to measure?Pirate metrics 101.
What tools can I use?What does GoSquared track?
What’s coming up?
Pageviews
Visits
UniquesImpressions
Growth
Conversions
Goals
Transactions
Churn
Repeats
Views
Favourites
Follows
Engagement
Big Data
Cohorts
ActivationsCancelations
Comments
Annotations
Subscribers
Upgrades
Downgrades
UpsellsHits
Track everything.* Focus on what matters.
* Everything you can think of. You never know when you might need it.
Total signupsCAC (Customer Acquisition Cost)
Leading indicators:Twitter Followers
New unique visitors to siteFacebook likes
Subscribers to mailing list
Track things like
User follows more than 15 people.
Installs tracking code.
Downloads and installs the native app.
Finds what they searched for in under 10 seconds.
Some rather successful companies track things like
Churn – % of users who cancel in a given timeframe
DAU / WAU / MAU
Customer Support metrics
Track things like
(Daily / Weekly / Monthly Active Users)
MRR (Monthly Recurring Revenue)
Average MRR / user
AOV (Average Order Value)
CLTV (Customer Lifetime Value)
Track things like
What is cohort analysis?
Cohort analysis allows a company to “see patterns clearly across the lifecycle of a
customer (/user), rather than slicing across all customers blindly without
accounting for the natural cycle that a customer undergoes.”
Source: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster
% o
f use
rs w
ho si
gned
in
Time
Signups in October Signups in November
Signups in December Signups in January
Signups in February
Cohort analysis for sign in activity
A/B testing
Visualising data
Metrics we obsess over
MRR, MRR / customer
Signups (by source)
Activations by signup week
DAU, WAU, MAU
NPS
CLTV
The GoSquared Team
Analytics 101 for Startups
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Sources Pirate Metrics by Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version Lean Analytics: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster !Images !http://littlevisuals.co/
http://unsplash.com/
http://wallpaperswide.com/pirates_of_the_caribbean_on_stranger_tides_2011_movie-wallpapers.html
Olly Plumstead: https://www.facebook.com/media/set/?set=a.
10152234031736354.1073741826.138182321353&type=1&l=bd5230316c