analysis on free airtime -19032011

8/6/2019 Analysis on Free Airtime -19032011

1/15

Impact of favorite number offer

Allo, Fillo & Tung Only


2/15

findings

Business Intelligence | Marketing Division

I. charged Mins to Super circle and mycircle has started

increasing 18th onward because of expiry trend as pertable shown later

II. Free Mins on favorite number has started decreasing18th onward because of expiry trend as per table shownlater

III. Free Mins overall has also started coming down becauseof expiry trend as per table shown later. but Still 11,971Favorite number are active as of 19th March 2011

IV. As per current trend Free mins should come to normallevel by starting April 2011


3/15

favorite number activations date wise


4

362 404

2807

969

1313

824

358

999786 755 662 646

426

168

597722 727 642 668

479

195

457 386

23 16 18 12 26 12 14 14 16 10

11-Feb

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

ACTIVATED

Activation through SMS was stopped on 10th, where as customers

can still get paired SIM from shops and use favorite number


4/15

favorite number expiry date wise


3 4

359 404

2807

969

1313

824

358

999786 755 662 646

426

168

597722 727 642 668

479

195

457 386

23 16 18 12 26 12 14 14 16 10

(blank)

13-Mar

16-Mar

17-Mar

18-Mar

19-Mar

20-Mar

21-Mar

22-Mar

23-Mar

24-Mar

25-Mar

26-Mar

27-Mar

28-Mar

29-Mar

30-

ar

31-Mar

1-Apr

2-Apr

3-Apr

4-Apr

5-Apr

6-Apr

7-Apr

8-Apr

9-Apr

10-Apr

11-Apr

13-Apr

14-Apr

15-Apr

16-Apr

17-Apr

18-Apr

EXPIRE


5/15


6/15


7/15

pre paid total spent (voice + non voice)


17,54

6

16,048

23,055

17,94

3

17,54

2

15,370

12,889

16,668

16,183

16,044

15,610

15,849

14,173

12,288

15,710

16,018

16,321

15,682

15,668

14,560

12,338

15,363

17,30

3

13,682

13,282

13,131

12,371

11,141

13,238

13,354

13,235

13,634

14,587

13,293

70,97

4

65,668

73,6

77

57,908

63,762

49,823

43,181

61,254

59,210

60,490

58,693

59,689

48,894

41,926

61,663

60,376

60,964

59,363

60,138

48,714

41,796

61,295

68,640

57,462

57,446

58,479

47,566

40,816

58,486

58,059

58,861

58,050

61,529

49,463

53,428

49,619

50,622

39,965

46,221

34,453

30,292 4

4,587

43,027

44,446

43,083

43,840

34,721

29,638

45,953

44,358

44,643

43,681

44,470

34,154

29,458

45,932

51,337

43,780

44,164

45,349

35,195

29,675 4

5,249

44,705

45,626

44,416

46,941

36,170

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

Pre-Paid Non voice usage Total Prepaid Spent Total Pre-Paid Voice Usage


8/15


9/15

total minutes (charged + free)


902,007

896,869

1,011,424

1,0

29,7

59

1,1

65,8

79

1,2

34

,590

1,2

21,7

26

1,1

75,5

28

1,1

94,869

1,2

23,1

95

1,242

,520

1,264

,754

1,3

89,629

1,3

78,973

1,29

6,872

1,341,661

1,3

52,7

80

1,3

58,9

23

1,4

46,7

42

1,4

64,0

79

1,4

97,8

58

1,4

11,2

91

1,4

64,0

41

1,4

05,566

1,3

91,744

1,4

27,251

1,4

76,007

1,4

74,296

1,4

00,2

54

1,3

83,3

24

1,4

01,9

42

1,4

19,1

37

1,4

28,5

56

1,4

02,4

47

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

Total Mins


10/15

total minutes (charged + free) on net breakup


-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

14-

Feb

15-

Feb

16-

Feb

17-

Feb

18-

Feb

19-

Feb

20-

Feb

21-

Feb

22-

Feb

23-

Feb

24-

Feb

25-

Feb

26-

Feb

27-

Feb

28-

Feb

1-

Mar

2-

Mar

3-

Mar

4-

Mar

5-

Mar

6-

Mar

7-

Mar

8-

Mar

9-

Mar

10-

Mar

11-

Mar

12-

Mar

13-

Mar

14-

Mar

15-

Mar

16-

Mar

17-

Mar

18-

Mar

19-

Mar

SuperCircle 266, 265, 238, 181, 180, 156, 142, 150, 147, 136, 136, 124, 119, 109, 124, 124, 123, 123, 118, 106, 99,2 114, 116, 115, 120, 116, 110, 103, 124, 127, 132, 135, 154, 167,

MyCircle 188, 169, 169, 167, 206, 262, 250, 147, 140, 138, 136, 195, 258, 239, 143, 138, 141, 138, 199, 246, 230, 146, 173, 132, 135, 193, 252, 236, 143, 140, 140, 140, 220, 292,

IpkoMobile 358, 361, 352, 322, 311, 297, 277, 279, 275, 270, 266, 262, 275, 251, 262, 262, 262, 254, 257, 260, 240, 253, 288, 243, 250, 252, 253, 238, 254, 251, 259, 263, 281, 293,

Favorite 4,66 24,9 153, 276, 385, 443, 495, 511, 546, 589, 619, 605, 657, 720, 678, 722, 744, 764, 785, 776, 871, 813, 797, 832, 808, 788, 784, 842, 803, 790, 790, 801, 691, 572,

CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


11/15

free minutes


135,9

77

153,5

42

303,3

48

410,740

512,432

567,367

609,481

645,248

680,8

16

722,1

50

750,0

37

728,0

77

787,9

09

837,5

28

810,4

97

864,1

66

876,745

893,509

922,912

903,949

988,1

11

945,59

4

954,45

3

959,0

25

930,62

6

908,8

09

900,1

56

953,77

5

925,06

8

911,211

915,048

932,49

3

824,436

707,482

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

Total Free Mins


12/15

free minutes on net break up


-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

14-

Feb

15-

Feb

16-

Feb

17-

Feb

18-

Feb

19-

Feb

20-

Feb

21-

Feb

22-

Feb

23-

Feb

24-

Feb

25-

Feb

26-

Feb

27-

Feb

28-

Feb

1-

Mar

2-

Mar

3-

Mar

4-

Mar

5-

Mar

6-

Mar

7-

Mar

8-

Mar

9-

Mar

10-

Mar

11-

Mar

12-

Mar

13-

Mar

14-

Mar

15-

Mar

16-

Mar

17-

Mar

18-

Mar

19-

Mar

SuperCircle 1,52 1,46 1,35 997 1,09 1,01 1,26 1,25 1,10 939 1,11 973 1,06 888 1,04 1,08 959 941 1,01 962 741 858 1,25 1,06 1,13 1,07 854 899 1,33 1,34 1,14 1,10 1,22 1,07

MyCircle 33,2 32,0 31,5 30,7 29,5 29,3 29,1 30,3 30,5 29,6 29,6 30,5 31,1 28,7 30,1 29,8 31,1 31,5 31,0 30,6 29,9 31,8 39,6 29,5 30,0 31,1 28,6 29,7 30,5 30,9 30,3 31,4 33,4 34,1

IpkoMobile 79,5 80,4 81,9 77,5 73,4 71,0 71,4 75,3 73,8 74,6 74,5 72,1 74,4 73,2 74,7 77,4 78,1 77,0 78,4 74,9 74,4 77,9 97,0 74,7 75,0 74,4 65,8 71,7 77,4 77,0 77,5 80,5 80,7 77,5

Favorite 4,66 24,9 153, 276, 385, 443, 495, 511, 546, 589, 619, 605, 657, 720, 678, 722, 744, 764, 785, 776, 871, 813, 797, 832, 808, 788, 784, 842, 803, 790, 790, 801, 691, 572,

CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


13/15

charged minutes


766,5

47

743,8

94

708,69

1

619,513

653,930

667,662

612,619

530,787

514,6

00

501,6

83

493,0

18

537,2

60

602,3

42

542,0

00

487,1

18

478,2

34

476,851

466,096

524,463

560,712

510,136

466,2

58

510,3

09

447,2

20

461,6

76

518,8

62

576,2

74

520,8

40

475,6

70

472,703

487,397

487,149

604,711

695,39

0

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

Total charged Mins


14/15

charged minutes on net breakup


-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb

1-Mar

2-Mar

3-Mar

4-Mar

5-Mar

6-Mar

7-Mar

8-Mar

9-Mar

10-Mar

11-Mar

12-Mar

13-Mar

14-Mar

15-Mar

16-Mar

17-Mar

18-Mar

19-Mar

14-

Feb

15-

Feb

16-

Feb

17-

Feb

18-

Feb

19-

Feb

20-

Feb

21-

Feb

22-

Feb

23-

Feb

24-

Feb

25-

Feb

26-

Feb

27-

Feb

28-

Feb

1-

Mar

2-

Mar

3-

Mar

4-

Mar

5-

Mar

6-

Mar

7-

Mar

8-

Mar

9-

Mar

10-

Mar

11-

Mar

12-

Mar

13-

Mar

14-

Mar

15-

Mar

16-

Mar

17-

Mar

18-

Mar

19-

Mar

SuperCircle 264, 263, 236, 180, 179, 155, 141, 149, 145, 135, 135, 123, 118, 108, 122, 123, 122, 122, 117, 105, 98,5 113, 115, 114, 119, 115, 109, 102, 123, 126, 130, 134, 153, 166,

MyCircle 155, 137, 138, 136, 176, 233, 221, 117, 110, 108, 106, 164, 227, 210, 113, 108, 110, 106, 168, 215, 200, 114, 133, 102, 105, 162, 223, 206, 112, 109, 110, 108, 186, 258,

IpkoMobile 278, 280, 270, 244, 237, 226, 205, 203, 201, 196, 192, 190, 201, 178, 187, 185, 184, 177, 179, 185, 165, 175, 191, 169, 175, 178, 187, 166, 177, 174, 182, 182, 201, 215,

Favorite - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


15/15

Thank You


analysis on free airtime -19032011

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