analysis of vibe+mayhem

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1. The costume which the celebrities are wearing in Q Magazine and Billboard is very sexy, and theirs not much of it. This signs that the magazine want to attract an older, more mature audience who maybe are living at home, in student accommodation or in a small flat, fulfilling the last step of their education, however, Q readers may be more wild, therefore may not still be in education. Gaga is using a dildo under her trousers which is symbolic signing that the media thinks she is a man so she is confidently making fun of the media. I think this may be because she is embarrassed of what they are saying. The magazines are both very different in the way that Billboard have put Rihanna in more of a pretty outfit and Gaga in a very rock outfit. For Rihanna, the magazine is giving an symbolic sign of her changing from this very sexy, rebel to this sexy but soft and pretty lady, however, by showing the tattoo, a symbolic sign could be that the bad side to her is still there. In Q Magazine, Lady Gagas image is showing her iconic sign. She has stayed her usual wacky self. The preferred reading of this would be that they look young and appealing to the eye. The oppositional reading could be for Rihanna, that she will never change from her original self, and for Lady Gaga, they may say she looks vulgar. The language of these magazines signs a big interest in music. Theres only one or two pieces of gossip on the front covers and rest of the content is purely about music. Although the two magazines content is primarily the same, Qs is more laid back and the effort goes on the music, which is more rock pop which signifies that for that particular magazine, they care more about music. The preferred reading for this would be that its nice to see a different range music and the emphasis on music because it frequently gets put in the background. The oppositional reading to this would be that the magazine has no exciting content so the purchaser doesnt buy the magazine. This is the opposite to Billboard, who put more emphasis on the gossip, talking about how Rihanna is a re-invented person. This signifies that Rihannas gossip is more important that the music itself. The preferred reading of this would be that the magazine is interesting and people will buy it because they feel it will keep them entertained, and the oppositional reading would be that they may as well buy a gossip magazine where there is more gossip, rather than reading a little gossip then a sparse amount of music. Analysis of Front Cover The layout is very celebrity orientated with the mastheads behind the women. This has a symbolic sign of media needing celebrities to stay in business, so they praise them and put them over anything. The preferred reading of this is that the audience wants to fully see celebrities and know that they can also see the music news, so dont mind, however the oppositional reading is that the audience thinks that the magazine doesn'tt care about the music. The camera shot for Billboard is head and shoulders which signs that Rihanna feels confident with the camera up close. The shot for Q Magazine is head to knees which signifies the magazine wants to show off her clothes. Both of the magazines show confidence. The preferred reading of this is that they are being role models for shy young ladies. The oppositional reading is that they are egotistical and conceited. The camera shots on both the magazines photos of the celebrities is front on, which signifies a more intimate feeling to the magazine. The preferred reading would be that the audience feels like the celebrities are looking strait at them , resulting in them wanting to buy the magazine. The oppositional reading would be that the audience feels intimidated by the celebrities. 2. The costume which the celebrities are wearing in Q Magazine and Billboard is very sexy, and theirs not much of it. This signs that the magazine want to attract an older, more mature audience who maybe are living at home, in student accommodation or in a small flat, fulfilling the last step of their education, however, Q readers may be more wild, therefore may not still be in education. Gaga is using a dildo under her trousers which is symbolic signing that the media thinks she is a man so she is confidently making fun of the media. I think this may be because she is embarrassed of what they are saying. The magazines are both very different in the way that Billboard have put Rihanna in more of a pretty outfit and Gaga in a very rock outfit. For Rihanna, the magazine is giving an symbolic sign of her changing from this very sexy, rebel to this sexy but soft and pretty lady, however, by showing the tattoo, a symbolic sign could be that the bad side to her is still there. In Q Magazine, Lady Gagas image is showing her iconic sign. She has stayed her usual wacky self. The preferred reading of this would be that they look young and appealing to the eye. The oppositional reading could be for Rihanna, that she will never change from her original self, and for Lady Gaga, they may say she looks vulgar. 3. The language of these magazines signs a big interest in music. Theres only one or two pieces of gossip on the front covers and rest of the content is purely about music. Although the two magazines content is primarily the same, Qs is more laid back and the effort goes on the music, which is more rock pop which signifies that for that particular magazine, they care more about music. The preferred reading for this would be that its nice to see a different range music and the emphasis on music because it frequently gets put in the background. The oppositional reading to this would be that the magazine has no exciting content so the purchaser doesnt buy the magazine. This is the opposite to Billboard, who put more emphasis on the gossip, talking about how Rihanna is a re-invented person. This signifies that Rihannas gossip is more important that the music itself. The preferred reading of this would be that the magazine is interesting and people will buy it because they feel it will keep them entertained, and the oppositional reading would be that they may as well buy a gossip magazine where there is more gossip, rather than reading a little gossip then a sparse amount of music. 4. The camera shot for Billboard is head and shoulders which signs that Rihanna feels confident with the camera up close. The shot for Q Magazine is head to knees which signifies the magazine wants to show off her clothes. Both of the magazines show confidence. The preferred reading of this is that they are being role models for shy young ladies. The oppositional reading is that they are egotistical and conceited. The camera shots on both the magazines photos of the celebrities is front on, which signifies a more intimate feeling to the magazine. The preferred reading would be that the audience feels like the celebrities are looking strait at them , resulting in them wanting to buy the magazine. The oppositional reading would be that the audience feels intimidated by the celebrities. 5. The layout is very celebrity orientated with the mastheads behind the women. This has a symbolic sign of media needing celebrities to stay in business, so they praise them and put them over anything. The preferred reading of this is that the audience wants to fully see celebrities and know that they can also see the music news, so dont mind, however the oppositional reading is that the audience thinks that the magazine doesn'tt care about the music. 6. The costume, which the models and celebrities in this issue of Mayhem Magazine and Vibe Magazine are wearing, signifies a very provocative nature by the length of the costume being short. This applies to Vibe magazine more, as she is wearing stiletto heels which signs her legs look longer, and stilettos signify that sexual nature. In Vibe, the lady is also wearing tight fitting clothes, whereas in Mayhem, even though Ritas legs are out, She is in what looks like a baggy jacket and converse high tops. This is iconic because she portrays herself as quite laid back, cool and sexy woman. The preferred reading of the costume being seductive would be so the audience look up to their styles and want to see more of their beauty. The oppositional reading could be that the costume is too revealing and the models look vain, revealing too much skin. The expression of the models faces and the gestures they are holding are quite relaxed but still posed. Rita, in Mayhem is holding a more so relaxed pose, however, the camera shot is angled so the audience can view most of her outside leg and thigh. This is iconic because Ritas character is very sexy. She is pouting in the shot, which is also an iconic sign, for the same reason. The fact that the camera angle is pointing down at Rita is a symbolic sign because the magazine may be trying to make Rita look more laid back and more approachable than she may be. The position which the girl on is in emphasizes her legs as they cover most of the contents page. The camera angle on Vibe magazine has an indexical sign of the imagination of the lady lying next to a partner on a bed, giving the audience the intensity of her looking at you strait in your eyes and lying next to you. The preferred reading of this would be that the girls want to be like them, so they look at their positions and facial features and try to replicate them because they look up to these woman as role models. The oppositional reading could be that the girls look silly and too sexual for their liking so dont buy the magazine. The colour scheme of both the magazines is fairly dark and mysterious with dark and light tones. This has an iconic sign because both the women are portrayed as very sexy beings and dark lights symbolically could represent an intimate space, such as a bedroom or a dark ally in Mayhems case. The preferred reading would be that the audience seems closer to the girls and