Analysis of professional

magazine coversMatthew Turnbull

- EDM also known as Electronic Dance Movement uses bright ambitious colours to help the magazine stand out as shown here, colours like bright red and pink are used. The colour scheme is usually consistent up to 2-3 colours.

- The main coverline seems to be located in the centre of the magazine in front of the image using related colours to the theme e.g. in November’s issue the main coverline ‘Kaytranada’ is coloured red ( the same as masthead).

- Main coverlines are the largest piece of text on the front cover, they relate to the main image e.g. The image of Kaytranada with the main coverline here.

- Under each coverline is a sub-coverline which is shown smaller just under a coverline in a different colour, sometimes font and size

Colours, masthead & coverlines

- The masthead of an EDM magazine such as MixMag spreads boldly across the front cover, following codes and conventions

- The main image of EDM magazines are of high quality and once again has a direct address to customers as shown in this example of MixMag, anchoring images. It also can cover part of the title if the brand is well known in which this case, MixMag is

- There are quite a minimum amount of coverlines on EDM magazines, for example MixMags has only around 4 coverlines.

Mastheads, coverlines continued & main image

- Prices of Music Magazines may vary between usually around £2 - £5 depending on the size, popularity of the brand & genre of music it is related to. For example, a ‘MixMag' magazine may cost £4.50 however the likes of a newly release unknown product may be priced at around £2.50.

- I am going to have to consider this when coming up with my price.

Prices

A 'Strapline' is a heading or caption for a music magazine, usually situated just under the title/masthead, in this case for MixMag they have situated the strapline just above the masthead, ‘The worlds biggest dance and clubbing magazine’.

A 'Pug' is usually placed around the side of a Magazine cover, it advertises something massively like an exclusive part of the magazine, they are usually shown using buzzwords such as ‘plus’ or ‘exclusive’ as shown in the example

‘Puffs’ can be related to the strapline as they are words or phrases on the front of a magazine used to boost status, like a slogan.

Straplines, pugs & puffs

Barcodes are situated in the bottom right corner of the music magazine.

There are 3 main things around the bar code area.

The price is normally shown in the bar code area along with the date published, the issue number is usually shown however in MixMag’s case, the website is stated instead of the issue number, differentiating from codes and conventions, this is because the website is a very large part of the business.

Bardcodes