4 May 2015

By: Akram Khalid

Vice Chairman, SC FPCCI

Horticulture Exports

Potential & Prospects

FPCCI’s Standing Committee on Horticulture, Agricultural

Produce

&

Processed Food Exports,

Contents

• Pakistan’s Export Trend

• Global Horticulture Export

• Pakistan’s Horticulture Sector

• Pakistan’s Horticulture Export

• Analysis of Citrus Export

• Role of Standing Committee

• Role of FPCCI

Export Trend (2010-11 to 2013-14)

Year Export (US$ Billion)

2010-11 24.810

2011-12 23.634

2012-13 24.460

2013-14 25.110

Pakistan’s Export Mix

2012-13 & 2013-14

Billion US Dollars

Commodity Group 2013-14 Percent 2012-13 Percent

Cotton & Textile 13.407 53.4 12.813 52.4

Food & Agriculture 3.394 13.5 3.098 12.7

Chemical & Petroleum 1.890 7.5 0.902 3.7

Leather & Products 1.177 4.7 1.061 4.3

Cement & Stones 0.599 2.4 0.661 2.7

Jewellery & Precious Stones 0.330 1.3 1.182 4.8

Engineering Goods 0.327 1.3 0.290 1.2

Other Commodities 3.986 15.9 4.453 18.2

Total Exports 25.110 24.460

Global Horticulture Export

Billion US Dollars

2013 2012

Fruits 95.962 91.993

Vegetable 65.526 57.928

Fruit & Vegetable Preparations 60.516 56.787

Global Fruit & Vegetable Export 222.024 206.708

Pakistan’s share 0.644 0.693

0.3% 0.3%

Pakistan’s Major Food Group Exports

Rice

Rice

Fruits Fruits

VegeVege

Fish

Fish

Beef BeefMutton Mutton

0

0.5

1

1.5

2

2.5

2013-14 2012-13

US Dollar in Billions

Pakistan’s

Horticulture Sector

Major Fruits of Pakistan 2012-13

8

Fruits

Area under Cultivation Production

Hectares

(Thousands)

Percent of

Total Area

Tons

(Thousands)

Percent of

total

production

Citrus 194.5 23.2 1982.2 28.6

Mango 172.0 20.6 1888.4 27.3

Apple 110.5 13.2 525.8 7.6

Dates 90.1 10.8 524.0 7.6

Guava 63.9 7.7 546.6 7.9

Melons 46.5 5.6 671.6 9.7

Major Fruits 677.5 81.1 6138.6 88.7

Pakistan produces more than 30 types of fruit of which six are more than 88% of total

fruit production covering 81% of area under fruit cultivation

Citrus and mango are about 56% of total fruit produced in Pakistan

9

Area under Cultivation Production

VegetablesHectares

(Thousands)

Percent of

Total Area

Tons

(Thousands)

Percent of

Total

Production

Potato 138.5 22.9 3141.5 35.9

Onion 124.8 20.6 1701.0 19.5

Chillies 74.8 12.4 188.8 2.2

Tomatoes 49.9 8.2 476.8 5.5

Major Vegetables388.0 64.1 5508.1 63.0

Others Vegetables 216.6 35.8 3231.2 37.0

Total 604.6 8739.4

Pakistan produces more than 40 types of vegetable of which the above four are 63% of

production covering 64% of cultivated area.

Potatoes and onions are more than 55% of entire vegetable production of Pakistan.

Major Vegetables of Pakistan 2012-13

Major Fruit Exports (US Dollars)

2013-14 2012-13

Kinnows 152,257 150,530

Dates - Dried 72,966 68,810

Mangoes 48,370 48,646

Dates - Fresh 14,528 7,271

Oranges 1,026 2,540

Apples 255 564

Major Vegetable Exports (US Dollars)

Potatoes Fresh / Chilled 77,611 127,035

Other Vegetables Fresh .

Chilled 41,926 45,169

Onions & Shallots 19,549 14,035

Mushroom s 3,362 3,794

Garlic 93 260

Analysis

of

Citrus Export

Top Ten Exporting Countries (2013)

Rank Country

US$

(Million) % Tons (000)

Price

(US$ / Ton)

World 4,389 4,782 911

1 Spain 1,669 39 1,671 999

2 China 748 17 819 913

3 Morocco 350 8 315 1,111

4 Turkey 293 7 406 721

5 Pakistan 148 3 368 402

6 South Africa 113 3 122 924

7 Netherlands 89 2 77 1,159

8 Argentina 82 2 97 846

9 Peru 79 2 83 948

10 Chile 74 2 57 1,301

Others 677 16 727

Top Ten Importing Countries (2013)

Rank Country

Import from

World US$

(Million)

Percent of

World Import

Import From

Pakistan

US$ (Million)

Imports from

Pakistan as

Percent of Total

Imports

1 Russia 747 16.4 36 5 %

2 France 428 9.4 0 -

3 Germany 386 8.5 0.045 -

4 UK 313 6.9 0.489 -

5 USA 222 4.9 0 -

6 Netherlands 217 4.8 0.085 -

7 Canada 180 4.0 0.187 -

8 Indonesia 177 3.9 4.072 2 %

9 Ukraine 159 3.5 8.839 5 %

10 Poland 124 2.7 0 -

64.9%

World 4,549

Comparison of Export Prices (US$ / Ton)

0

200

400

600

800

1000

1200

Afgha

nistan

Rus

sia

Ukraine

UAE

Indo

nesia

Saudi A

rabia

Iran

Philip

pines

Sri La

nka

Banglad

esh

World Prices

Pakistani Prices

Price Per Ton – Pakistan’s Exports (2012)

Pakistan’s

Exports

US$ (Million)

Percent

of total

Exports

Pakistan’s

Export Price

USD/Ton

World

Export Price

USD/Ton

World 155.9 403

Afghanistan 77.6 50 412 NA

Russia 36.1 23 530 979

Ukraine 8.8 6 519 907

UAE 8.4 5 290 408

Indonesia 4.1 3 399 984

Saudi Arabia 3.9 2 300 501

Iran 3.7 2 413 461

Philippines 2.7 2 432 725

Sri Lanka 1.9 1 287 357

Bangladesh 1.4 1 341 290

Total 149 95

Afghanistan (US$ 000)

1,2595,603

782 2,063

25,648

38,270

62,761

77,648

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2005 2006 2007 2008 2009 2010 2011 2012

Ukraine (US$ 000)

207

2,7543,555

3,1162,677

3,313

8,470 8,392

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2005 2006 2007 2008 2009 2010 2011 2012

Russia (US$ 000)

4,5686,559 5,827

8,653

18,331

22,079

28,887

36,056

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2005 2006 2007 2008 2009 2010 2011 2012

Spain (US$ 000)

0 0 5 0

454

0 0 0

0

50

100

150

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012

Belarus (US$ 000)

0

421

643

0 0 0 0 00

100

200

300

400

500

600

700

2005 2006 2007 2008 2009 2010 2011 2012

Turkmenistan (US$ 000)

0 6 0 0 0

553592

8

0

100

200

300

400

500

600

700

2005 2006 2007 2008 2009 2010 2011 2012

Role of FPCCI’s

Standing Committee

1. Identification of export potential & groups

2. Meetings with exporters to identify problems

3. Meeting with international agencies for

support

4. Meeting with relevant ministries and

government departments for assistance

Meetings Held in 2015

• Meeting of Standing Committee to finalize

budget proposals

• Meeting with the United Nations Industrial

Development Program (UNDP)

• Meeting with Minister & Secretary for National

Food Security & Research

• Meeting with Japan International Cooperation

Agency (JICA)

• Meeting with Secretary, Punjab Agriculture

Department

Setting New Direction

– None of the relevant organizations namely TDAP, PHDEC, PFVA have set-up an exports analysis & advisory wing

– None of these organizations are setting direction for the horticulture exports

– FPCCI should set up an export statistics & analysis wing for agri/food sector and make recommendations to Policy makers.

• Re-assess existing markets to increase share

• Re-visit lost markets and seek opportunities

• Identify new / lucrative markets

• Identifying specific issues and working towards resolution

Role of FPCCI

• FPCCI can play an active role in boosting

horticulture exports by involving Ministry of

Commerce

• FPCCI may devise Horticulture Export Policy in

consultation with stakeholders

• FPCCI may announce its official policy to increase

exports with the help of horticulture sector

stakeholders

• FPCCI may organize workshops in collaboration with

chambers of the world viz: ASEAN countries, Europe

& North America to boost horticulture exports

Thank You