analysis of market share of ‘vanity’
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Analysis of market share of Vanity in Domestic market
Presented by: Priya Rani Regd.No.2020070407 Roll No.44(G) Chair Person: Jyoti Regd.no.2020070312 Roll No.45 Reporter: Jasdeep Kaur Regd.no.2020070498 Roll No.46
SIGNIFICANCE OF LOGO
The Flame signifies growth i.e. growth of the company along with each and every individual associated with it whether he/ she is a worker, an employee, employer, shareholder and customer. The Stick symbolizes cotton that is basic raw material for the core product of Vardhman. The V stands for the Vardhman Group.
Vardhman is a major integrated textile producer in India. The Group was setup in 1965 at Ludhiana, Northern India. The Group recorded a turnover of Rs.2210 crores (about US$ 500 million) in FY 2007-08. The Group portfolio includes manufacturing and marketing of Yarns, Fabrics, Sewing Threads, Fibre and Alloy Steel.
In India, Vardhman is synonymous with threads. Not just threads for clothes, but for wallets, hand bags, suitcases, shoes, tents, industrial applications and even kite-flying. Reputed manufacturers and buying houses prefer Vardhman because of its commitment to quality and service. The company fulfils IS/ISO 9001:2000 requirements and the products manufactured are azo free.
Sewing Thread: Vardhman is the second largest producer of sewing thread in the country. The sewing thread manufacturing capacity is being expanded from present 17 tons per day to 22 tons per day in its sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes 12 percent of the group turnover.
VARDHMAN ON WORLD MAPBANGLADESH INDONESIA CHINA CANADA JAPAN SPAIN VIETNAM GERMANY U.K. SAUDI ARABIA SINGAPORE USA COLOMBIA KOREA SWITZERLAND MALAYSIA RUSSIA ISRAEL ITALY SRI LANKA VENEZUELA EGYPT NEWZEALAND GREECE
MANUFACTURING & DISTRIBUTION NETWORKHOSHIARPUR MALERKOTLA CHANDIGARH LUDHIANA BADDI BATHINDA DELHI KANPUR PATNA MANDIDEEP AHMEDABAD BARUCH INDORE KOLKATA MUMBAI BANGLORE CHENNAI TIRUPPUR
STEEL: Telco, Ashok Leyland, Maruti, Hindustan Motors, M&M, Escorts, Toyota etc. FABRIC: GAP, Banana republic, Ann Taylor, Espirit etc. YARN: Arvind Mills, Ginni International, Rolex, OCL etc. SEWING THREAD: Duke, Sportking, Octive, Neva Garments etc.
COMPETITORSArvind Mills Alok Industries Thread India Sunrise Malwa Century Enka Raymond India Nahar Spinning Mills Indo Rama Synthetics Welspun India Abhishek Industries Oswal Industries Madura Coats Rajasthan Spinning Co. Garden Silk Mills
OBJECTIVES OF THE STUDY
To know the market share of vanity in domestic market. Customer satisfaction level for vanity. Are promotional schemes attracting customers? Find out the untapped area.
ABOUT VANITYVanity was launched in the year 2003 as a specialist eyebrow threading thread. KEY FEATURES: India's only specialist eyebrow threading thread. Made of the finest quality cotton on state of the art machines. With anti-bacterial treatment which protects your skin from any kind of allergy or infection. Good elasticity to withstand stress during usage. Uniform structure of the thread makes it smooth over skin surface. Vanity is available in an attractive box pack of 10 spools. Each pink colored spool is also individually packed in a box.
Primary data- Questionnaire Secondary data- Company websites
Ques.1 Which brand is being used for threading?100 80 60 5149 40 20 0 Vardhman Coats
Ques.2 Thread is purchased as bulk or loose packs?100
80 71 60 Bulk Loose bulk 29 20
Ques.3 Source of purchasing thread
100 80 60 40 20 0 25 8 No.of parlours 67 B.Parlours Dealers Delivery Man
Ques.4 Response about Vardhman thread.100 90 80 70 60 50 40 30 20 10 0
29 14 6
Long lasting Better results Easily available Good quality
Ques.5 From how long time parlours are using these threads?100 90 80 70 60 50 40 25 30 19 18 20 12 9 10 5 3 10 0 vardhman coats
zero-two two-four four-six more than six
Ques.6 Satisfaction level of using Vardhman thread.100 90 80 70 60 50 40 30 20 10 10 0 satisfection level 41 Yes No
Ques.7 Are promotional schemes beneficial for customers?100 90 80 70 60 50 40 30 20 10 0 %age 22 Yes No 78
Although the market share of Vardhman is more but there is subtle competition from Coats. Customers are not much aware of availability of the thread Vanity in market. They are also unknown about the features of the thread. The terms and conditions and delivery service has been found to be better in comparison to competitors. The compatibility between dealers and company has proved to be conductive for promoting the sales of eye brow thread in comparison to its competitors.
There was such a wide area. So, it was not easy to cover the whole area for survey. Some beauticians were not willing to give their views about the thread. Some beauticians were not aware of the thread Vanity. So, it was difficult to make them aware of the product individually.
Customers are not aware of the thread eye brow thread Vanity. So, company must do some seminars, provide print ads and some other promotional schemes to the customers so that they may be more aware about the thread Company must also improve the quality of the thread so that customer may be satisfied from the quality of the thread. There should be a proper way of marketing of the thread. Price of the product should be reasonable. So that customers may easily purchase it.
http://www.vardhman.in/about_vardhman.asp http://www.vardhmanthreads.com/eyebrowthreading.ht ml http://www.vardhmanthreads.com/tailoring.html http://www.vardhman.in/investor_financialperformance. asp http://www.vardhman.in/overseas_overview.asp www.amefird.com
I learn a lot about how to analyze the market. Customers level of satisfaction
THATS ALL WHAT I HAVE DONE FROM MY SIX WEEKS TRAINING