ANALYSIS OF INDIAN FILM INDUSYRY

Name VINAY KUMAR PANDEY

40 E

BATCH 2012 -2014

GENERIC BUSINESS MODEL OF BOLLYWOOD

•IDEA AND CONCEPT, MARKET ANALYSIS

•FUNDING, CONTRACT WITH CAST AND CREW

PRODUCTION•THEATR

ICAL•NON

THEATERICAL

DISTRIBUTION

•12900 SCREENS IN INDIA

•ROUGHLY 13 SCREENS PER MILLION OF THE POPULATION

EXHIBITION

BUSINESS MATRICES OF BOLLYWOOD

NUMBER OF VIEWERS - OCCUPANCY OF THEATERS SEGMENTATION OF THE CUSTOMER - ADULT, FAMILY, KIDS, YOUTH, ETC FIRST DAY REVENUE - OPENING REVENUE OF THE MOVIE SUCCESS FULL RUNNING WEEKS -NO OF WEEKS MOVIE LASTED IN THE THEATRE

BUSINESS MATRICES OF BOLLYWOOD

MOVIES RATING - RATING GIVEN BY NEWS PAPERS ETC

TOTAL COST OF PRODUCTION - COST INCURRED IN PRODUCTION

TOTAL REVENUE

TOTAL MARKETING COST

COMPARISION

GANGS OF WASSEYPUR - A Rated cinema. - Cost of production 18.5 crore. -Cost of marketing 26 crore. -First day revenue 7.5 crore. -Total revenue 49.34 Crore

Dabang - U rating movie

- Cost of production 30 crore -Cost of marketing 12 crore -First day revenue 14.5 crore

- Total revenue215 crore