analysis of chevron
DESCRIPTION
TRANSCRIPT
![Page 1: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/1.jpg)
Presentation Loading … Please wait
Please Press “Enter” to continue the presentation
Creativity BY US
Loaded 100 %
status : standby for execution
![Page 2: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/2.jpg)
GROUP MEMBERS
Rizwan Ashraf
Shahid Iqbal
Mushtaq Hassan
Zeeshan Anwar
Case Analysis Of Chevron
![Page 3: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/3.jpg)
ChevronCompany profile
Rizwan Ashraf
![Page 4: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/4.jpg)
Chevron’s history
1879: CHEVRON began with an oil discovery in north of LOS ANGELES.
1900: Bought by standard oil corporation.
1906: Merged name become SOCAL.
1948: Entered into petrochemical industry.
1984: Merger between standard oil company and gulf oil. As a part of
merger SOCAL changed its name to chevron corporation.
2001: Bought TEXACO for $37.5 billion.
2005: Acquisition of UNOCAL made chevron world’s largest producer of
geothermal energy.
![Page 5: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/5.jpg)
5
A World Class Global Energy CompanyChevron Corporation is an American multinational
energy corporation There business oil, gas, and geothermal energy industries It including
66,000 employees
18 refineries
5 popular consumer brands:
Chevron, Unocal,Texaco ,standard and Caltex
25,000+ service stations
Chevron Corporation is an American multinational
energy corporation There business oil, gas, and geothermal energy industries It including
66,000 employees
18 refineries
5 popular consumer brands:
Chevron, Unocal,Texaco ,standard and Caltex
25,000+ service stations
exploration and production; refining, marketing and transport; chemicals manufacturing and sales power generation
![Page 6: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/6.jpg)
“At the heart of the chevron way is our vision ... to be the global environmental friendly energy company most admired for its people,
partnership and performance”
Proposed Vision
![Page 7: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/7.jpg)
Marketing brands
![Page 8: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/8.jpg)
Chevron Standard Oil Texaco Caltex Unocal
Fuel
![Page 9: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/9.jpg)
Star Mart Extra Mile Redwood Market Town Pantry
Convenience stores
![Page 10: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/10.jpg)
Delo Havoline Revtex Ursa
Lubricants
![Page 11: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/11.jpg)
Techron- Chevron
Clean System
Fuel additives
![Page 12: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/12.jpg)
Major Competitors
Royal Dutch ShellExxonMobilBPConocoPhillips
![Page 13: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/13.jpg)
Input Stage
Shahid Iqbal
![Page 14: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/14.jpg)
Opportunities Weight Rating Weighted Score
1 Increase usage for energy 0.15 4 0.60
2 Increasing price of energy 0.12 3 0.36
3 Increasing propensity of people to spend 0.10 3 0.30
4 Increasing mobility of labor, capital and technology 0.09 2 0.18
5 Demand shifts for renewable energy 0.10 3 0.30
Threats6 Depletion of natural energy resources 0.11 2 0.22
7 Royal Dutch Shell and Exxon is rivalry in the industry 0.08 2 0.16
8 Regulations restricted excessive emission of CO2 0.07 2 0.14
9 The credit crisis and volatile commodity prices of2008
0.10 3 0.30
10 OPEC restrictions, civil wars and hurricanes. 0.08 2 0.16
Total 1.00 2.72
External FACTOR EVALUATION MATRIX
![Page 15: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/15.jpg)
Sr.No Strengths Weight Rating W.Score
1 Spending on alternative energy 3.2 billion since 2002.
0.07 3 0.21
2 Continuous investment in high profile projects to increase oil production.
0.08 3 0.24
3 Outstanding earning $23.9 billion in 2008 0.11 3 0.33
4 Achieve HART energy publishing refiner of the year award in 2009
0.08 4 0.32
5 Investment in 13 power generation projects in Asia and us
0.10 3 0.30
6 4th largest integrated energy company in the world. 0.08 3 0.24
7 Operating in more than 100 countries and with around 25,000 service stations worldwide
0.10 3 0.30
8 Had global refining capacity of more than 2 mm barrel per day.
0.08 3 0.24
Internal FACTOR EVALUATION MATRIX
![Page 16: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/16.jpg)
Weaknesses Weight Rating W.Score
71 % drop in income second quarter of 2009. 0.08 2 0.16
Marketing operations lost $95 million in second quarter of 2009.
0.05 2 0.10
stop drilling new gas wells in US continent. 0.05 2 0.10
51 % decrease in revenue. 0.07 1 0.07
Chemicals – significantly lower margins, lower income from equity.
0.05 2 0.10
Total 1.00 2.71
Internal FACTOR EVALUATION MATRIXInternal FACTOR EVALUATION MATRIX
![Page 17: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/17.jpg)
Critical success factors weight Rating Score Rating Score rating score
Advertising 0.20 3 0.60 3 0.60 3 0.60
Product quality 0.10 3 0.30 4 0.40 2 0.20
Management 0.07 4 0.28 3 0.21 3 0.21
Financial position 0.10 3 0.30 2 0.20 3 0.30
Customer loyalty 0.05 2 0.10 3 0.15 3 0.15
Global expansion 0.20 3 0.60 4 0.80 4 0.80
Market share 0.09 3 0.27 3 0.27 4 0.36
Logistics 0.15 3 0.45 3 0.45 3 0.45
Production capacity 0.04 3 0.12 3 0.12 4 0.16
Total 1.00 3.02 3.20 3.23
SHELLEXXON MOBILCHEVRON
Competitive Profile Matrix
![Page 18: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/18.jpg)
Matching Stage
Zeeshan Anwar
![Page 19: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/19.jpg)
Space Matrix
Financial position Rating Stability position rating
Spending on alternative energy 3.2 billion since 2002.
5 The economic environment is unstable especially in under developing countries.
-5
51 % decrease in revenue. 4 The risk of expanding the business is greater due to natural disasters.
-4
Outstanding earning $23.9 billion in 2008 6 The fluctuation of oil price affects business environment.
-5
Marketing operations lost $95 million in second quarter of 2009.
3
18\4=4.5 -14\3=-4.67
Industry position Competitive position
The demand of energy usage is increasing tremendously.
6 Achieve HART energy publishing refiner of the year award in 2009
-4
High capital investment and the use of technology have created the barriers of entry.
5 Investment in 13 power generation projects in Asia and us
-4
The company has investing for alternative energies.
5 4th largest integrated energy company in the world.
-5
Operating in more than 100 countries and with around 25,000 service stations worldwide
-5
16/3=5.33 -18/4=-4.5
![Page 20: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/20.jpg)
Space Matrix
![Page 21: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/21.jpg)
The External-Internal Matrix
![Page 22: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/22.jpg)
DIVISION REVENUES MILLION $
Revenue %
Profit million $
Profit % Mkt share %
Growth rate %
1.Upstream and gas
1,28,747 47 % 18,187 76 24% 45 %
2.Downstream 1,33,594 49 % 6,222 26 27% 30 %
3.Chemicals 2,617 1 % (239) (1) 20% 5.96 %
4.Power 8,047 3% 239.31 1 30% 32 %
Total 2,73,005 100 23,931 100
Boston Consulting Group (BCG) Matrix
![Page 23: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/23.jpg)
Boston Consulting Group (BCG) Matrix
12
3
4
![Page 24: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/24.jpg)
Decision Stage
Mushtaq Hassan
![Page 25: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/25.jpg)
Opportunities Weight AS TAS AS TAS
Increase usage for energy 0.15 2 0.30 4 0.60
Increasing price of energy 0.12 2 0.24 4 0.48
Increasing propensity of people to spend 0.10 2 0.20 3 0.30
Increasing mobility of labor, capital and technology 0.09 2 0.18 3 0.27
Demand shifts for renewable energy 0.10 4 0.40 3 0.30
ThreatsDepletion of natural energy resources 0.11 2 0.22 3 0.33
Royal Dutch Shell and Exxon is rivalry in the industry 0.08 - - - -
Regulations restricted excessive emission of CO2 0.07 3 0.21 1 0.07
The credit crisis and volatile commodity prices of2008
0.10 - - - -
OPEC restrictions, civil wars and hurricanes. 0.08 2 0.16 1 0.08
Quantitative strategic planning matrix Invest in
solar and wind energy
Invest in biofuel energy
![Page 26: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/26.jpg)
Strengths Weight As TAS AS TAS
1 Spending on alternative energy 3.2 billion since 2002.
0.07 3 0.21 3 0.21
2 Continuous investment in high profile projects to increase oil production.
0.08 - - - -
3 Outstanding earning $23.9 billion in 2008 0.11 2 0.22 4 0.44
4 Achieve HART energy publishing refiner of the year award in 2009
0.08 2 0.16 3 0.24
5 Investment in 13 power generation projects in Asia and us
0.10 - - - -
6 4th largest integrated energy company in the world. 0.08 2 0.16 3 0.24
7 Operating in more than 100 countries and with around 25,000 service stations worldwide
0.10 1 0.10 4 0.40
8 Had global refining capacity of more than 2 mm barrel per day.
0.08 1 0.08 3 0.24
weaknesses
71 % drop in income second quarter of 2009. 0.08 - - - -
Marketing operations lost $95 million in second quarter of 2009.
0.05 - - - -
![Page 27: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/27.jpg)
stop drilling new gas wells in us continent.
0.05 - - - -
51 % decrease in revenue. 0.07 - - - -
Chemicals – significantly lower margins, lower income from equity.
0.05 - - -- -
Total 1.00 2.84 4.20
S # 1= invest in solar and wind energy = 2.84
S# 2= invest in biofuels = 4.20
![Page 28: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/28.jpg)
Recommendations
• Should have to sale its chemical business because it becomes
dog.
• Should invest in wind and solar energy.
•Start exploration of gas wells
•Get help from technology
•Should invest in bio-fuel energy sources.
•Should have to improve ethical operating standards
![Page 29: analysis of Chevron](https://reader035.vdocuments.mx/reader035/viewer/2022081412/54581ebcaf7959de728b6cc1/html5/thumbnails/29.jpg)
Thank you……….