Analysis Of a Professional EDM

Front Cover Magazine

The magazine I will be analysing is a MixMag magazine which was published for November 2015. I have chosen this magazine as the genre on the magazine is EDM ( Electro Dance Music ) which is my genre. The company ‘MixMag’ is one of the biggest EDM magazine companies in the world also the magazine was released recently which shows what magazine companies publish now.

Positioning Statement- A positioning statement is a heading or caption for a music magazine, usually based at the top of the magazine just above of the masthead. The positioning statement will tend to stand out from above the masthead, this is because the language that is used in the positioning statement makes the reader want to open the magazine and mind out more on the story. This magazine does this by stating that the company ‘MixMag’ is the ‘Worlds biggest dance music & club culture magazine’.

Masthead - The masthead is usually based at the top of the magazine cover with the biggest font which is a plain font style so that the reader can read it from a distance. The font size is the largest on the cover to stand out more this is also done by having the masthead a different colour to the other text on the page.

• Main cover line - The main cover line is a large piece of text normally located in front of the image using colours related to the colour scheme.  Cover lines are short statements that allude to or describe the articles inside. The main cover line is a different colour to make it stand out on the front cover.

• Main image - The main image will be of high quality standard usually a studio photograph in  a close-up or mid shot. The main image will usually be the main features article in that specific issue, this is because that artist will sell magazines. The main image for this magazine is a cartoon styled for ‘Diplo’ one of the biggest DJ’s in the world.

• Colour scheme – The colour scheme for this music magazine consists off 2 main colours, which are Pink and Purple as these colours was used to add a distinctive design. As the magazine is a EDM ‘ Electro Dance Music’ the colours of the magazine will be bright colours which will make the magazine stand out from other magazines.

• Prices – The prices of professional Music Magazines may vary from as low as £3 to £6, this depends on multiple things such as the issue size, popularity of brand, genre of music, frequency of publication. The price of this magazine is £4.95 this is because the magazine company ‘MixMag’ is one of the biggest EDM magazines in the world, and the issue size is big and detailed, also the magazines issues are released monthly which will increase the price therefore more.

• Barcode, Issue number and Issue date – These tend to be located in the bottom right cover of the front cover, these all tend to be located together with the prices of the magazine. They tend to be located together as they are out of the way of the image and important text but are still visible to the user.