* ANALYSIS OF A MAGAZINE FRONT COVER 1 VIBE

December2011Eminem and Yelawolf Edition

THE MASTHEADBig and at the top of Page also white to stand out from other magazines on shelf toCrab attention of target audience.

BACKGROUND

THE MAIN IMAGEBig Image in the centreOf the page to attractthe Ideal reader.

Barcode-date/issue/priceClearly shows reader howRecent the particularEdition is and how muchThe magazine will cost.

THE MAIN COVER LINETells reader what main article Is about.

The sell lines/cover linesInforms readers of other interesting articles in magazine.

THE HEADERProvidesReader withExtra insightInto magazine.

Use of Flash (offers something extra to reader)

Represents a characteristic of models on front cover. In this case it is stage light to show they are stars.

*TARGET AUDIENCE OF THIS MAGAZINE

ProfileThe target audience of this magazine is

trendsetting individuals

passionate about music,

entertainment, fashion. This group is mainly African-American men and

women between the ages 18-34.

However, it also targets a

multicultural society . The musical interest of this group

is likely to be Hip Hop and rap in

particular. Therefore their favourite artist

are likely to be famous rappers like Lil Wayne. The cost of a single copy of

VIBE is $4.99 which suggest their

audience is quite affluent.

The magazine asks a question which will intrigue audience. As the audience will know(being passionate about music) Hip-hop is traditionally dominated by blacks so suggesting more white people are getting into it will interest the target audience.

The main Image of two famous musician which are relevant to the genre of music. They look quite cool and seem to have a don’t care attitude which attract the T.A as mostly they are young individuals who will be able to relate to this.

The cover lines that state personal things about famous musician in the genre. This will interest the target audience as they would like to know about these famous people’s lives so they can emulate them.

The vibe brand publishes VIBE and they reach 10 million sales people.

It started in the summer of 2009 when inter media invested in it after it shut down as original owner Quincy jones was unsuccessful. It now has a grater online presence is released every other month and has a double cover to keep up with competition and be more successful.

Typically VIBE would feature R&B and Hip Hop artist its contents would typically be about artist in this genre of music