http://www.tellyads.com/show_movie.php?filename=TA10611This advert uses humour, parody and sex appeal.I find it most significant as a parody because of how they’ve

found a funny advert (Lynx – Spray get more) that’s not one of there own, and decided to make it more comical by making the protagonist repelled by the glasses that he owns. The aim of the advert is trying to say that the glasses you buy that are not from Specsavers will make you look unattractive and repellent to women. This will make the audience who wears glasses want to by them from Specsavers so they don’t have to deal with the rejection. The reason it’s memorable is because it’s a unique funny advert that is frequently shown and talked about. Using almost exposed women in swimwear in the advert automatically makes it interesting to certain people, typically men. It’s appropriate for the product because looking attractive in glasses is a big issue as they make some people feel self-conscious, but they are being reasonable and giving a surreal situation to lighten the mood. This advert is successful because it gives a clear message of what the service are providing and gives a scenario of what life is like without them, therefore making the company look more positive which was the aim. ‘Designer Glasses, 2 For 1 From £99… Specsavers’, this tells them the name of the company and a deal that some may find very useful.

- Specsavers - The Should've Gone To Specsavers Effect - 30 seconds

This advert uses surreal and shock. I find this most significant as ‘Shock’ because of the sudden change from a calm underwater environment to a raging inferno inside a bedroom. The aim of the advert is awareness and warning people to test their smoke alarms weekly before it’s too late. This is an effective advert toward adults and especially parents who never want a scenario like that to happen to their family. This will make those parents feel shocked and possibly scared for their children's lives, therefore it’s greatly effective. The image with water filled up in the parents room (top picture) is trying to be compared to the room filled with thick smoke saying they’re the equivalent.

‘2-3 breaths of toxic smoke and your unconscious. Lungs fill up. Just like drowning. Don’t drown in toxic smoke. Test your smoke alarm weekly.’

These are hard things to hear but it’s unfortunately true and some people take immediate action. Due to the advert involving life or death it’s distinctively more alarming. This advert is memorable because it’s a successful message to people and unique in ways of sudden transition from calm to extreme conditions, may be hard for the viewer to watch. This advert is appropriate for the product/service being advertised because it’s realistic and if it is not taken seriously it could cause fatalities. If it is not taken seriously and the advert is not as direct to the issue, people will not take it seriously and the awareness will not have been successful and the message wouldn’t have been sent to people.

Fire Kills - Drowning - 30 seconds

This advert uses humour and famous faces. I find it most significant as famous faces because everyone in the advert is in the game (FIFA 12) being promoted. Also, FIFA 12 holds the record for the "fastest selling sports game ever” which meant the adverts were clearly successful. It’s only real competition is PES (Pro Evolution Soccer) which is a lot less popular than FIFA. The stars in the advert are: Pique, Wilshere, Rooney, Cahill and Kaka. At the time these five football players were considered some of the best and well known football players in the world. The two English stars, Rooney and Wilshere, are in the advert and feature on the cover which would make the British audience want the game with passion. The humour of the advert is the small remarks each footballer makes. For instance, Rooney says ‘What am I going to do with a puppy?’ as he awkwardly holds a dog. The concept of this advert is that seeing actual football players play the game will make it the most mainstream thing in that category, it’s a bandwagon idea as everyone will want to have it. Seeing role models play it will make young people want to be like them in every way, intensively buying the game. The advert was successful because it featured very famous faces and it was all about football and the game, showing exciting clips from the game also make it look more interesting. It builds up anticipation and makes the game look a lot better than some may think.

Playstation 3 - Fifa 12 - All I Want For Christmas - 20 seconds