By Femi Onanuga

Who Do You Love?" is a song by American hip hop recording artist YG from his debut studio album My Krazy Life(2014). It was released on February 20, 2014, as the third single from the album. The song, produced by frequent collaborator DJ Mustard, features a guest appearance from rapper Drake. The song has since peaked at number 54 on the US BillboardHot 100 chart.

The music video starts with a narrative where YG is playing a videogame with his mandem or bros this is equilibrium . This conforms to Todorov’s theory during this his girlfriend gets a phone call from a man. This create Disruption this also conforms to Todorov’s theory YG then leaves the room we are not left with a resolution. We are left to think we will get a resolution when the song starts . Throughout the video there are references to this narrative during the video as the song plays. The narrative can link with the video as YG is asking Who Do You Love? He is referring to his girl asking her to choose between him or the guy that called her.

The Song Begins and YG leaves the house with his friends. His girlfriend asks him where he goes but he doesn’t tell her

He is driving a Lamborghini this is a big part of Hip Hop Music videos the rappers like to show flashy and expensive things to show they have money some times they show watches and Jewellery.

One of Andrew Goodwin’s theory is that a feature of music video is that there close ups of the artist which the record label demand. And The artist also develops a recurring style fro YG this could be the colour red this also symbolise his infiltration with the Blood Gang and His BomptonSnapback

This theory that women are seen in music video through the idea of men (male gaze) and voyeuristic ways.it also says that women are only seen in two ways “virgin” or a “whore” .

The first scene of this video we see a Beats’ Pill This is a very key feature in most Hip Hop videos these days as The company beats is Owned by Dr Dre an iconic figure in Rap/Hip Hop. He also Came from Compton which is where YG is from. There is reference to The Beats’ Pill throughout the video Even when YG gets to the party he is having.

The Main Colour in the video was red cause of YG affiliation with the blood gang

The video is seems to be held at a party there is alcohol flowing in party ladies etc.

You get a sense that YG is setting the scene that he makes money he has a Lamborghini etc.

The Video Vixen and flashy cars etc. is a main feature in Hip Hop Music Video.

The camera angles that were used were mostly close ups and mid shots this is Part of Andrew Goodwin’s Theory that it’s the record label ask for to get the artist’s recognised and help develop a fan base. Drake would also get a close up which his record label would of asked for.

There are no special effects they transitions used were fades nothing special.

There was different lighting used such as Red lighting and Green different lights

The Red light is used because of YG’s affiliation with the blood gang.

Male rap and hip-hop artists haveideologies used to revolve more around power and masculinity, but this ideologyhas changed over time. In the earlier days of hip-hop and rap, songs were oftenbased on living in the ghetto and the subculture of hip-hop including graffitiand break dancers. These songs were about males living in hard neighbourhoodsand their lives that have come out of living in those situations. The lyricswere about fighting police and fighting against the situations that they livedin. These songs were about their hardships, and they were not revolved aroundpartying or alcohol. Since then however,there has been a shift with males in hip hop and rap. Though this isn’t truefor all circumstances, it is easy to find music videos and song lyrics wheremen are objectifying women and talking about sex, violence, drugs, alcohol andpartying. There is usually product placement in these music videos whereproducts are often placed and used in music videos so that viewers will buythese products.

The audience reception maybe Oppositional Reading but also be Dominant Reading the negotiated readers are likely to be men as they can relate to the narrative of the video. The Oppositional readers would probably be Women not only would they not agree with the narrative but they may not enjoy the way women are sexualised in video.