analysing 10 viral videos

Viral Advertisment 1

http://www.youtube.com/watch?v=U_cSus_q_z0This viral advert is Lactose free milk. This is a good advert to be inspired by the different camera angles used during the advert and how it uses the rule of thirds.The rule of thirds is when there are usaly two subjects on the right and left side of the screen and they will never swap position throught out the clip or scene, when there is only one person on the screen that person or object will always stay on the left or right handside and will never swap to other side that the other charector or object is on. This is presented thought out the video in majority of the scenes. This advert is of a converation between a person and a objects and uses a lot of dialoge.

This shows how the glass of milk is always on the right of the screen and the woman is on the left.

I have chosen this video because its humarouse and simple but also effective and demonstrated the rule of thirds in a simple way, this could work very well in a lot of different viral adverts. When doing my viral advert I would like to try and use this style in my advert.

Viral Advertisement 2

http://www.youtube.com/watch?v=AK4d9FNohTUThis viral advert is called The Natural Confectionery Company, Bring on the Trumpets. I have chosen to look at this viral video because this video also containes the rule of thirds, but the video also is set out for a younger audience. Its targeted audience would be for both sexs and the age group of about 3-12 year olds this is because its a simple advert to show to that audience, theres not much dialogue and rever simple wording, but at the berging there are more complicated dialogue but that would be set out for the adults who are watching the commercial. Showing the rule of third.

This video also shows the packaging of the product they are trying to sell. This advert just like the other one is between two objects and a conversation between those two objects. This works because its a funny advert and for a lot of viral adverts now they cant be longer that 30 seconds other wise people lose interest and they have to be funny or have a tag line that will stay in peoples heads.

The camering on the advert are all very close to the objects the only long shot in the whole advert is at the end showing the product the advert is selling, but even that is more of a medium long shot


http://www.youtube.com/watch?v=4LnA-xCz5U8This video was produced for the help line Talk to Frank and is called Pablo the drug mule dog. This advert contains a lot of different subjects in the video, but the main subject is the dog. Unlike the other two adverts this one is not trying to sell anything to the viewers, but is trying to help. The adverts main targeted audience is both sexes of the age 16-25 this would be for the stereotypical views of that age group and majority of the people in the advert are of that age group. The secondary audience for the advert would be still both sexes, but of the age group of 25-35 for the older generation.

The advert contains different varies uses of camera angles and styles. There are a lot of extreme close ups or medium close ups. The video also contains stop motion in it this is used mainly on the dog when moving its head and other parts. In one scene we see visual effects used to present the advert, but when watching it the effects make it seem more like an opening to a T.V show. During this advert the rule of thirds also made an appearance when the dog Pablo is talking to the other subjects. The advert also seems like some of the shots have been shot hand using the hand held effect.

This shows the extreme close up on a pill or could be called a macro shot.This is showing the visual effect for the title of the advert

This advert also contains more than one person in the frame unlike the other three where there always only been one person or object in each frame. This is when the dog is talking to the drug dealer and when a person is dancing at a party

Unlike most viral adverts this video is over 30 seconds and is a hole minuet, but I think this because its a gripping and hard hitting video that it keeps you paying attachment to whats on the screen. If I was to create an advert like this base on serious issues such as war, drug use or other crimes I would go down the same routes as this video very hard hitting and keeps the viewers attenchent the whole way thought the advert, but for any other type of advert I would think about using the different styles of the cameras that have been used to film this advert.


http://www.youtube.com/watch?v=4vjuLxyo-p4This advert is the Chuck Norris - Mountain Dew Commercial. Unlike the other adverts this one has a film and T.V star to help promote the product that is being advertised.

During this advert extreme close ups where used, medium shots are used and long shots compaired to the others when there were only about two or three different styles of shooting used.This shows two different camera angles and distance shots. This one is a long shot and an establishing shot to show the scale and distance

This shot is an extreme close up on the main subjects hand showing the product being advertised

Unlike the other videos this one uses a birds eye view shot. This is mainly because in the other videos a birds eye view shot would have had no use in the videos but in this as the hole point to the advert is showing that these two boys had energy because of the product they where using and its a chase sequence where the birds eye view comes in well.

The targeted audience for this advert would be again both sexs, but that can be argued as there are no women in the advert and could be a negative representation on women saying that women dont use the product being promoted. The targeted age group would 13-18 when that age group are first introduced to energy drinks. The secondary audience would be the age groups of 18-30 this is because there not to fused, but may drink it for different reasons unlike the main audience will be drinking it because others will be and they dont want to be left out.

I would use some of the styles of how this video has been presented like how its very fast paced and the cameras jump from one to the other very quickly.


http://www.youtube.com/watch?v=9YVWaIyNp-wThis viral advert if Skittles -Taste The Rainbow. This video is promoting Skittles and compared to the other adverts can be interpreted in different ways some people find it funny and some find it really sad, I think this is a good thing in adverts having people interpreting adverts differently this way not everyone gives off the same reaction or the same response. This is one of the reasons I chose to look at this viral video for the mixed response it gives off. A different reason is that unlike the other adverts I have looked at this one uses a lot of CGI as shown below.

This shows the subject turning an object into the product being advertised and how the CGI is being used

This adverts targeted audience would be again for both sexes this is clarified in the video by a women/girl eating the product unlike the Mountain Dew advert were its only men/boys drinking the product giving off possible wrong responses to different audiences. The main age group for this video would be all ages really, but to be able to intemperate the advert how the company wants you to I would think you would have to be in the age group of 13-20, but the product is aimed for all ages.


http://www.youtube.com/watch?v=X21mJh6j9i4Never say no to Panda

This advert is advertising Panda cheas. This video can be interpreted in different ways being on what sound track is played in the background as on YouTube there is different music played over the top of the video and some are for more mature viewers. This would be the reason I chose to look at this advert because unlike the other videos people have taken the original video and changed it to there own and this didnt occur in any of the others. This also could be shown, as they are happy that their audience are changing the advert to how they want it.

The demographic audience for this advert would be men as you dont see any women in this version of the advert and it one also has the mature music in it and this kind is usually associated with the 15-18 and with the lower and middle class and would be suited for all races.

During the advert there are a lot of close ups on the pandas face and the when showing the packaging of the product.Close up of product and panda

If I was to use anything from this advert it would be how they have let people customize the advert for better or for worse depending on how the audience views the commercial.


http://www.youtube.com/watch?v=gqhfZKDFPMgThis is the banned Voles Wagon advert when watching it you can under stand why it was never shown on public T.V as most viewers would find it ofecive. The original demographic for this advert would have been both sexes eventho the product that is being advertised is usually associated with women and the age would be 17+ this is because its a small car and is excepted by all ages, but would be associated with low class and upper class.

The advert uses a lot of different camera angles such as tracking shots and establishing shots, but used the most thought the advert are medium long shots.

When being played this would be a tracking shot.This is on of the establishing shot

When viewing this advert you can see why it was banned as some would say its showing or promoting terrorism as shown in the screen shots below.

These clips show different camera angles that where used the first was a close up and the second was a side angle shot, but when viewing these clips you can see why it was banned and how some views said its promoting terrorism.

This clip shows the end of the advert and the tagline that has been used and at the end of the day the tagline dose work well with the viral advert that also has over 36,000 views on YouTube so the advert was a success just not on T.V


http://www.youtube.com/watch?v=TnzFRV1LwIoThis is the Cabrurys chocolate advert; this is one of the most successful Cabruys adverts that have ever been shown with 5,825,712 views on YouTube.

The demographic for this advert would be again both sexes and of all ages, this is because the company being advertised have been around for a long amount of time still attracting the older generation who grew up with the product. When people think of this product as being middle class and upper class product from how the packaging is always in purple and gold colours and in neat packaging, but a lot of lower class buy this product. The product being advertised has a mixed demographic audience more than any of the other viral videos.

At the begging of the advert there is a lot of extreme close up of the subject in the advert as show below. Extreme close ups is the main cameraing thought out the advert and then nearer to the end we see a medium long shot and thats the only one in the advert.

This is one of the more detailed extreme close ups in the advert. Its also a lot like a macro shot because of the detail shownThis is the medium long shot in the advert and could also be argued that its an establishing shot because we are establishing the areaAt the end of the advert is the only bit that uses animation to animate the milk dropping onto the chocolate bar


http://www.youtube.com/watch?v=7gcVYw2kHacThis viral advert is advertising Lucozade using the DDay Fresh music video. The demographic for this advert would male as most people associate males being more afletic than females, but of the age 13-25 this is because the Lucozade Company is mainly aimed at sporty people, as its a sports drink or clothing. The secondary audience would be females of the age of 13-25, but people would argue differently about this audience response as the main people in front of the camera are female all the time and they may say that they should be the targeted audience. From the music that is being played people would say its for lower class and middle class, this would also be from how people are dressed in the advert.

There are a lot of different camera angles used in this advert such as tracking shots, close ups, medium long shots, long shots and others.

This is a tracking shot during the advert and its also is a tracking shot as we are following the main subject.This is a side view shot used to show the distance and whats in the background of the shot

In the back ground of this shot we can see someone holding the product being advertised unlike in the other adverts we dont see this with in the mise on- sene.

I would use some of the styles from this advert such as showing your product in the background this is because this way the viewer can interact with the product more if they see it being used in the advert. I would also use the varies of the camera angles and shots that were used.


http://www.youtube.com/watch?v=XISA4LNjCicI chose to look at this advert because unlike all the other this is filmed and made very defiantly to the others adverts.

The demographic for this viral video is aimed at young men/ boys, but people may think it should be aimed at women as well because it may not always be a man being violent to there partner. The age group for this video would be 16-25 year olds; this is because this is the age people assuming the young generation start to have serious relationships. This video would be aimed at lower class and middle class viewers this is shown by how the people in the advert are dressed and how their bedroom is presented.

Thought out the video there are a lot of low angle shots this could be interpreted that it was done to show that the victim in the advert fill very low. There are also some over shoulder shots compeered to the other videos where this didnt happen.

analysing 10 viral videos

Entertainment & Humor