analyse og strategi - presentasjon
TRANSCRIPT
Ung og Engasjert
or
Standpunkt?
or
Horisont?
3%
About the project:A digital publicationA magazine about what’s going on in the world todayA gamified experience (I’ll get back to this)
for 15 year olds
6%
It’s about youthIt’s about politicsIt’s about newsIt’s about societyIt’s about discussionsIt’s about learning
It’s about giving a damn
9%
Who is the sender?
12%
NRK
A public serviceA responsible serviceNo political tiesNo commercial tiesNo adsObliged to communicate with youth
15%
Research questions
How can visual communications contribute to in-form, inspire and enable an active discourse be-tween young people about whats going on in the world today?
alsoHow can I engage and motive youth to want to learn more about whats going on in the world today and why it’s happen-ing?
How can i communicate visually with youth in a serious, enter-taining and believable way?
How can i then enable the youth to establish a good dialogue about their own interests?
18%
Article
Context
?
X X
21%
oO
Article
Und
erst
andi
ng
Context
24%
Theme&
content
iPad
Editorialdesign
Socialmedia
Gamification
27%
Theme & Content
It’s not a newspaperIt’s not wikipedia
The goal is to enable the reader to get a solid understanding of the themes at hand
30%
Theme based?TimingRelevant discussions
33%
Article
Article
Article
Context
Artic
leContext
Context Theme
36%
Freedom Capitalism The middle east Democracy Energy Oil Emerging na-tions Resource scarcity Imprisonment Class So-cial media War Voyeurism New medicine Islam Food
2011 Egyptian Revolution
Tunisia
LibyaYemen
Bahrain
Jordan
42%
2011 Egyptian Revolution
Tunisia
LibyaYemen
Mohammed Hosni MubarakMohamed Bouazizi
Omar SuleimanAhmed Shafik
Mohammed ElBaradei
Bahrain
Jordan
Gadhafi
45%
2011 Egyptian Revolution
Tunisia
LibyaYemen
Mohammed Hosni Mubarak
United Nations
FacebookTwitter
Al QaedaThe Green Movement
WikileaksAl Jazeera
Italy
Italo - Turkish War
PetroleumSocial Media
Omar SuleimanAhmed Shafik
Mohammed ElBaradei
Bahrain
Jordan
Mohamed Bouazizi
48%
Key concepts ofgamification
Fun is the futurePeople love to playPeople like winningStatus, success and sociablility are key driversEverything can be made more fun
51%
It’s not about making a game — it’s about game mechanics
a game mechanic is any technique implemented in order to create play
54%
Examples:AchievementsLevelsLeader boardsVisualizing progressVirtual CurrencyGiving pointsCompetition
57%
Social media
Engagement = discussion = more engagementSocial interactions make the experience meaningfulDiscussion is a tool for developing ideasPeople can help each other understandDisagreement is natural and valuable
69%
!
oo
!
oo
?
oO
Understanding
Understanding
Questions
iPad
Anything is possibleSmall screenThe future of publishing?Design conventions
76%
Article Article Article Article Article
Page Page Page Page Page
Mag
azin
eB
ook
?
?
?
Make & Gather Information Gam
ification
Aes
thet
ics
Research themes Research Gamification
Res
earc
h Ta
ste
& iPad
iPad Design
Edi
tori
al D
esig
n
Test
Test
Thank you for listening
100%