anaheim convention center, anaheim, ca exhibitor prospectus · received. we saw visitors from...

CHA MEGA CONFERENCE & TRADE SHOW

CELEBRATING CREATIVITY



January 7-12, 2016* Anaheim Convention Center,

Anaheim, CA

www.craftandhobby.org/chashow

EXHIB ITOR PROSPECTUS

* Education Program begins January 7, Trade Show floor opens January 9.

Secure a Year’s Worth of Business Leads in Just Four Days!

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WEDNESDAY, JANUARY 68:00 a.m. – 4:30 p.m. Exhibitor Move-In

THURSDAY, JANUARY 78:00 a.m. – 4:30 p.m. Exhibitor Move-In2:00 p.m. – 8:00 p.m. Education Program*

FRIDAY, JANUARY 88:00 a.m. – 4:30 p.m. Exhibitor Move-In8:00 a.m. – 8:00 p.m. Education Program*5:30 p.m. – 7:00 p.m. Hot Product Sneak Peek Event

7:00 p.m. – 10:00 p.m. MEGA Block Party

SATURDAY, JANUARY 98:00 a.m. – 9:00 a.m. Keynote

10:00 a.m. – 5:00 p.m. Trade Show Floor Open**6:30 p.m. – 8:30 p.m. Education Workshops*

SUNDAY, JANUARY 108:00 a.m. – 10:00 a.m. Education Program*9:00 a.m. – 5:00 p.m. Trade Show Floor Open**6:00 p.m. – 10:00 p.m. CHA Foundation Gala

MONDAY, JANUARY 118:00 a.m. – 10:00 a.m. Education Program*9:00 a.m. – 5:00 p.m. Trade Show Floor Open**5:30 p.m. – 7:00 p.m. Media Hot Product Event

TUESDAY, JANUARY 129:00 a.m. – 2:00 p.m. Trade Show Floor Open**2:00 p.m. – 10:00 p.m. Exhibitor Move-Out

WEDNESDAY, JANUARY 138:00 a.m. – 12:00 p.m. Exhibitor Move-Out



SCHEDULE AT A GLANCE

Increase booth traffic and sales by providing in-depth, hands-on product education

*

Buyer Power Hours: 9:00 a.m. - 11:00 a.m.: Attendee access granted to Buyers, Distributors, Manufacturer Reps and Media only. All other attendees may access the hall beginning at 11:00 on Sunday and Monday.

**

(All statistics contained in this Prospectus are based on actual CHA Show data)

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“We have made excellent connections with buyers from many countries, including the

US, Columbia, Australia and many others. We have taken orders at the CHA MEGA Show

and formed many new business partnerships. The CHA MEGA Show has been an excellent

platform to introduce our latest novelties, and preview what kits will be introduced next.”

-Evelina Buividiene, RIOLIS, Lithuania

DISCOVER NEW TRENDSPosition your company as a trendsetter. The CHA MEGA Show is where you want to be for up-to-the minute exposure to all of the latest product trends and forecasts you need.

GROW YOUR PROFITSBoost your sales by getting in front of virtually every major decision maker in the craft industry. This is your chance to reach serious buyers, independent retailers, retail chains and online retailers in one location.

NETWORK WITH BUYERSExpand your professional contacts to include main street businesses and create relationships that are mutually beneficial.

EDUCATE YOUR BUYERSDebut your latest products, host hands-on demos and workshops, share product information and answer buyer questions face-to-face. Reach serious buyers and drive traffic back to your booth.

GAIN MEDIA EXPOSUREPromote your brand and products to more than 150 global media outlets, including national and global networks, craft industry publications and industry bloggers.

EXPAND INTERNATIONALLYGain global brand recognition by reaching valuable buyers and media from more than 55 countries.

(All statistics contained in this Prospectus are based on actual CHA Show data)



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THOUSANDS OF VALUABLE BUYERS FROM MORE THAN 35,000 STORES WANT TO PLACE ORDERS WITH YOU!ATTENDING BUYERS REPRESENT

BILLIONS OF DOLLARS IN PURCHASING POWER

BUYER CATEGORIES:

Paper Craft Supplies

General Craft Supplies

Art Material Supplies

Jewelry & Bead Supplies

Needlecraft, Sewing & Textile Supplies

Models, Hobbies, Collectibles & Craft Kits

Home Décor, Framing, Holiday & Seasonal

Digital Craft Supplies

Instructions, Books & DVDs

Furniture, Lighting, Containers & Storage Supplies

Woodworking, Leathercraft & Metal

Business Services & Service Providers

A.C. MOORE

AMAZON

ARCHIVERS

BARNES AND NOBLE

BEN FRANKLIN CRAFTS

CRAFTERS’ HOME

HOBBY LOBBY

HOME DEPOT

HOME SHOPPING NETWORK (HSN)

JO-ANN FABRIC AND CRAFT STORES

MICHAELS

NOTIONS MARKETING CORP.

PAPER SOURCE

SHUTTERFLY

SIERRA PACIFIC

TARGET

TOYS R”US

WALMART (CANADA)

42%

24%

24%

18%

17%

15%

15%

13%

9%

65%

56%

13%

“

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“The CHA MEGA Show was a great success both in quality of enquiries and orders we

received. We saw visitors from Germany, Japan, Australia, India, United Kingdom and,

of course many from the US. We will definitely sign up for next year’s event.”

- Noel Harvey, Crafty Products

73% place an order/make a purchase within two months

of the Show

The TODAY Show

MSNBC

HGTV

Home Shopping Network (HSN)

Better Homes and Gardens

Good Housekeeping TV

Martha Stewart TV

About.com

Create and Craft TV

3,000+

buyers

35,074 store fronts

81% come to find

new suppliers/manufacturers

77% come to learn

about new crafting ideas/

techniques

GLOBAL EXPOSUREOUR INTERNATIONAL ATTENDANCE IS GROWING!

UP 26% FROM 2014!

GLOBAL MEDIA*

96% come to see new products

Argentina

Aruba

Australia

Austria

Bahamas

Barbados

Belgium

Bolivia

Brazil

Canada

Chile

China

Colombia

Costa Rica

Czech Republic

Denmark

Dominican Republic

Finland

France

French Polynesia

Germany

Hong Kong

Hungary

India

Indonesia

Israel

Italy

Japan

Kuwait

Mexico

Netherlands

New Zealand

Nicaragua

Norway

Pakistan

Panama

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Russia

Singapore

Slovenia

South Africa

Spain

St. Lucia

Sweden

Switzerland

Taiwan

Trinidad and Tobago

Turkey

Ukraine

United Kingdom

United States

And Many More!*Represents media attendees from the 2014 and 2015 CHA MEGA Shows.



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ENGAGE WITH BUYERS BEYOND THE SHOW FLOOR

HOT PRODUCT SNEAK PEEK EVENTS

Give buyers and media a sneak peek at your hottest products for 2016! Don’t miss your chance to have your products previewed by attending buyers before the Trade Show opens at the Hot Product Sneak Peek. PLUS, nominees for the Hot Product Awards will have an exclusive showcase for press on Monday, January 11 at the Media Hot Product Event!

MEGA BLOCK PARTY

JOIN US FOR OUR 75TH ANNIVERSARY CELEBRATION!Celebrate 75 years of excellence and dance the night away as the CHA MEGA Show kicks off. Network with key decision makers and influencers in a relaxed setting while developing, expanding and building business relationships. Sponsorship opportunities guarantee high visibility for your business.

CHA FOUNDATION GALA

Don’t miss the Foundation Gala where the creative arts industry is celebrated, and where the best, the brightest and those who inspire are recognized. Included in the evening’s festivities are the Exhibiting with Excellence Awards, Best Booths of 2016, as well as the coveted Hot Product Awards. The Gala is one of the true highlights of the year, covered by industry, national and international media.

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“The CHA MEGA Show allowed me to make several great connections with distributors,

buyers and media that I would not have been able to make in any other format.”

– Andrea Winarski, Easy Peasy Patches

TWO DAYS OF PRE-SHOWEDUCATION Get your products in front of buyers before the Show floor opens! We’ve added an additional day to our Conference Program due to attendee demand. Host a workshop or demo. Take advantage of the extra day and educate buyers by giving them a hands-on first look at your products.

NEW!

BUYER POWER HOURS Meet with qualified buyers from all over the world during special buyer-only Trade Show floor hours. Maximize the quality face time you have with buyers without distraction.

TRENDING NOW GALLERYInspire retailers and show them why your product has to be in their stores! Showcase a completed craft project highlighting your products.

EVENT STAGECHA launches the Event Stage. Don’t miss the opportunity to bring your products to life on the catwalk, with live models and daily shows focused on soft crafts and more! Express yourself and demonstrate the passion of this industry by exhibiting onstage at the center of the creative world!

NEWFOR 2016!



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INCREASE YOUR BRAND EXPOSURE BEYOND YOUR BOOTH

HOT PRODUCT AWARDSThe CHA Hot Product Awards is an annual competition honoring outstanding innovation, design and function in consumer craft products. Developed exclusively for exhibitors as a platform to promote and drive new product sales, the program delivers industry-wide recognition and media exposure for participating products all year round.

Enter your product into the CHA Hot Product Awards and get additional exposure and brand recognition! Your product will be featured in the Hot Product Showcase and displayed on the Show floor.

SHOW SPECIALSTake advantage of this FREE opportunity to publicize your Show specials to attendees before the Show and onsite.

HotProduct

2015

CHAHotProduct

2016

CHA

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EXHIBITOR-SPONSORED WORKSHOP PROGRAMIncrease your booth traffic and sales by providing in-depth, hands-on education about your products. Contact Lidia Diaz at [email protected] or 201-835-1215 for more information and pricing.

SHOW DIRECTORY (PRINT & ONLINE)Get on the attendees’ must see list! Include your latest product information, images, brochures and videos.

VIRTUAL PRESS ROOMGet your products in front of the press!

“How can companies not take advantage of the captive audience of buyers

at a CHA MEGA Show? Buyer education is critical to our business.”

-Tim Holtz, Creative Director, Ranger Industries

of attendees were satisfied with product knowledge/techniques presented

91%

of attendees were satisfied with overall workshop value and quality

95%



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SPONSORSHIPS

EVENT SPONSORSHIPS

Choose from a variety of sponsorship packages or create your own. We’ll customize a package that meets your needs, works within your budget and exceeds your expectations.

KEYNOTE BLOCK PARTY

CHA COMMUNITY

CENTER

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WE WILL BUILD CUSTOM PACKAGES TO MEET YOUR GOALS! CONTACT OUR SALES TEAM FOR ADDITIONAL OPPORTUNITIES AND MORE INFORMATION

ON BUILDING YOUR PERFECT PACKAGE.201-835-1226 OR [email protected].

DIGITAL SPONSORSHIPS

LANYARD TOTE BAG FLYER/INSERT

EXHIBIT HALL CARPET TILES

BADGE HOLDER INSERT

SHOW FLOOR MAP / CALL OUTS

PRE-SHOW EMAIL BLASTS

MOBILE APP

WEBSITE BANNER AD

“We wrote substantial orders and saw good traffic in the booth. We wrote

orders with 19 stores – seven US and 12 international. We also made an

agreement with a new distributor for Britain and the European countries,

which opens the possibility of distribution to approximately 2,000 stores.”

– Lynn Toler, Hampton Art



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SPECIAL SHOW AREAS HIGHLIGHT YOUR COMPANY

BUSINESS SOLUTION CENTERCHA MEGA Show attendees buy lots more than just inventory for their stores. As small to mid-size business owners interested in efficiency and profitability, attendees need: • POP sales and software solutions • Data security systems • Fraud and theft prevention • Inventory management • Business consulting and marketing services • Payroll and benefits administration • Banking, insurance, health/ retirement plans, and financial services

CHA is introducing a new pavilion for 2016 focused on promoting these non-product business solutions. Be there, or miss these real opportunities to connect with decision makers.

NEW EXHIBITOR SECTION

An exclusive opportunity for first and second year exhibitors to get prime real estate in a high traffic section on the Show floor.

BEAD PAVILION

Harness the energy of the Bead Pavilion where CHA’s network of bead buyers find what is new and exciting in bead and jewelry.

NEW!

ART & PAINT PAVILION An exclusive space just for art and paint suppliers to get your products seen by art materials buyers and where live demos from the Society of Decorative Painters’ artists will take place.

Amanda Bill; [email protected]; fax: (410) 997-0764

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CHA MEMBERSHIP IS MORE THAN JUST 5 DAYS IN JANUARY.

THE VALUE OF YOUR CHA MEMBERSHIP INCREASES WHEN YOU USE IT !

• Research on the latest trends and the state of the industry

• Discounted opportunities to exhibit and showcase your products at CHA events

• Craft Industry Today magazine and industry news in monthly newsletters

• Access to product and interest specific communities

• Listings in online directories

• Discounts on education and business products and services

CHA IS THE HUB

AND VOICE OF

THE CREATIVE ARTS

AND CRAFTING

INDUSTRY. DON’T

BE LEFT OUT OF THE

CONVERSATION.

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MEMBER TESTIMONIALS

“We suggest that retailers look beyond

the Show and take the time to visit the

CHA website to find resources for their

businesses. They will find great research,

news and event information there.…

And please do get involved in the

newly formed local CHA Chapters.”

SCOTT REMMERS

Owner, Brea Bead Works

“I joined the CHA-UK to enhance my

reputation as a business within the craft

industry and to draw on the help and

experience of the members within the

Association!”

WENDY PERRY

Owner, Intricut Crafts

“CHA has been our strategic partner for

many years now. Not just an expense,

but an investment well made as we

continuously see the value when we

meet new potential national and

international customers at the Show.”

SONIA VITERI

Tombow

“The ability to reach so many buyers

from so many different organizations

within four days is unmatched.”

VALERIE MARDEROSIAN

iLoveToCreate

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EVENT STAGE

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EVENT STAGE

2016 CHA MEGA Conference & Trade ShowJanuary 7-12, 2016



January 7-12, 2016* Anaheim Convention Center, Anaheim, CA

* Education Program begins January 7, Trade Show floor opens January 9.

www.craftandhobby.org/chashow

EXHIB ITOR PROSPECTUS

319 E. 54th StreetElmwood Park, NJ 07407www.craftandhobby.orgTelephone: 201-835-1200Fax: 201-797-0657

anaheim convention center, anaheim, ca exhibitor prospectus · received. we saw visitors from...

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