ana serrano (cfc) what should matter in vr

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What should matter to VR #AWE2016 #VR @acserrano @cfcmedialab @ARealityEvent

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Page 1: Ana Serrano (CFC) What Should Matter in VR

What should matter to VR#AWE2016 #VR @acserrano @cfcmedialab @ARealityEvent

Page 2: Ana Serrano (CFC) What Should Matter in VR

Source: http://www.newsassociates.com/retro.html

(1994) Netscape enters the scene

Page 3: Ana Serrano (CFC) What Should Matter in VR
Page 4: Ana Serrano (CFC) What Should Matter in VR

SOURCE: http://www.cdn-cinenode.com/movie_poster/16/full/matrix-15629.jpg

(2012) Oculus Rift enters the scene

Page 5: Ana Serrano (CFC) What Should Matter in VR
Page 6: Ana Serrano (CFC) What Should Matter in VR
Page 7: Ana Serrano (CFC) What Should Matter in VR

Some things to think about #AWE2016 #VR @acserrano @cfcmedialab @ARealityEvent

Page 8: Ana Serrano (CFC) What Should Matter in VR

Source: http://physiqonomics.com/fitness-goals-the-matrix-and-the-self-fulfilling-prophecy/

1. Business Model & the Sub-zero Moment of Truth

Page 9: Ana Serrano (CFC) What Should Matter in VR

VR + Eye Tracking = next generation surveillanceExperience: Next generation HMD, FOVE

Page 10: Ana Serrano (CFC) What Should Matter in VR

VR + Biofeedback = next generation surveillanceExperience: Qualia: Zen Eagle

Page 11: Ana Serrano (CFC) What Should Matter in VR

Source: http://metro.co.uk/2016/02/22/facebook-picture-is-a-terrifying-glimpse-into-our-bleak-future-5710614/

2. Locus of Control

Page 12: Ana Serrano (CFC) What Should Matter in VR

1. Oculus collects data on how you use the Oculus Rift

2. Third parties can also collect information about you through the Oculus Rift

3. You must surrender creative ownership rights

Page 13: Ana Serrano (CFC) What Should Matter in VR

Source: https://en.wikipedia.org/wiki/File:Social_Network_Analysis_Visualization.png

3. Network effects

Page 14: Ana Serrano (CFC) What Should Matter in VR

Source: www.middlevr.com/wp-content/uploads/2014/08/DSC_80601.jpg

4. Limbic Resonance

Page 15: Ana Serrano (CFC) What Should Matter in VR

Literally putting yourself in someone else’s shoes does not create EMPATHY…nor will it do so if you don those shoes virtually

Page 16: Ana Serrano (CFC) What Should Matter in VR

3 design strategies

Page 17: Ana Serrano (CFC) What Should Matter in VR

Source: http://www.wisegeek.com/what-is-barter.htm

1. Link payment to consumption

Page 18: Ana Serrano (CFC) What Should Matter in VR

Source: http://www3.weforum.org/docs/WEF_FII_Internet_Fragmentation_An_Overview_2016.pdf

2. Unfiltered perception of cyberspace

Page 19: Ana Serrano (CFC) What Should Matter in VR

Source: https://juliareda.eu/events/internet-as-a-commons-public-space-in-the-digital-age-oct-1-2015/

3. Restore the public commons

Page 20: Ana Serrano (CFC) What Should Matter in VR

What should matter to VR#AWE2016 #VR @acserrano @cfcmedialab @ARealityEvent