ana martÍn ramos emilia navarrete ruiz
DESCRIPTION
ALPHA PUPS. ANA MARTÍN RAMOS EMILIA NAVARRETE RUIZ. WHAT ARE ALPHA PUPS?. Alpha pups is a way of advertising. They are the ‘coolest’ children at school. This is how publicists call them. PUBLICITY NOWADAYS The Internet is the most important method to spread information. PUBLICITY BEFORE - PowerPoint PPT PresentationTRANSCRIPT
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ANA MARTÍN RAMOSEMILIA NAVARRETE RUIZ
ALPHA PUPS
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WHAT ARE ALPHA PUPS?
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Alpha pups is a way of advertising.
They are the ‘coolest’ children at school.
This is how publicists call them.
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PUBLICITY NOWADAYS
The Internet is the most important method to spread information.
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PUBLICITY BEFORE
• Posters
• Adverts on TV
• Adverts on the radio
THIS WASN’T SUFICIENT
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HASBRO• Toy company founded in 1923 by
Henry and Helal Hassenfeld.
• Monopoly, Action Man.
• The pioneer in viral marketing.
• Hasbro invented the alpha pups.
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P-O-X• The aim of alpha pups was making the video game called P-O-X widely know.• Wicked aliens scaped from a laboratory.• Wireless version.• Different colors: blue, green and red.• Alpha pups had to transform P-O-X into a trend.
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THE PROCESS OF STARTING A TREND.
1) Ask boys and girls who is the ‘coolest’ kid in the school.
2) Find a child who answers: ‘I am’
3) Give the child 30$ if he/she plays the video game at school.
4) The trend has just started.
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WHAT WERE THE EFFECTS?
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CHILDREN• The were becoming more aggressive.• The is caused by the wireless connection.• They played P-O-X everywhere and at any time of the day.• They left other activities because of the video game.
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PARENTSParent’s associations asked the Government to forbid playing this game at school.They wanted to take it away from the markets.
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RELIGION• Religion was in opposition to violent video games.• They carried out a raid against them.
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OTHER WAYS OF USING
ALPHA PUPS
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SONYSONY• They have inagurated a ‘play They have inagurated a ‘play station suite’ in Madrid.station suite’ in Madrid.• Famous people and journalists Famous people and journalists can try it.can try it.• Objetive: make everybody buy Objetive: make everybody buy the product they are selling.the product they are selling.
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COMPARING ALPHA PUPS WITH PLAY STATION SUITE.
• The people that participate in this marketing campaing were the ‘coolest’.• The people are influenced by a company.• They make their friends and school mates buy the product, directly or indirectly.
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CONSEQUENCES
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BUT IS IT THE MOST BUT IS IT THE MOST CORRECT WAY OF CORRECT WAY OF
PROMOTING A NEW PROMOTING A NEW PRODUCT?PRODUCT?
Bullying and social differences Bullying and social differences increased.increased.
Teacher were less respected.Teacher were less respected.
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CONCLUSION
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• From the point of view of a publicist…
It produces a huge profit for companies.It is a really effective way of
advertising.
• From another point of view…
Many children have been affected.Their behavior has changed.A complete disaster for children.