an post photo essay

An Post:A Venerable Institution Transforms

Itselfagain and again…

Copyright © 2012, Courtney Shelton Hunt - all rights reserved2

Introduction On a trip to Dublin, Ireland in the fall

of 2012, I was captivated by the country’s Post Office (An Post).

Unlike the US postal system, An Post seems to have done a great job of transforming itself over time to adapt to changing circumstances and technologies.

This photo essay offers examples of how An Post has embraced and responded to Digital Era realities, and demonstrates that its current adaptive capacity is deeply rooted in a history of flexibility and nimbleness.

Which ones have successfully adapted to

change? Which are struggling?

Think about other industries and

organizations that have strong roots

in the past…


The An Post building dominates Upper O’Connell Street and is a hub of activity

for both residents and tourists.


The 300 year-old building itself played a key role in Irish history.


Today’s An Post still delivers letters and packages...


But it helps people do much more. In fact, it even created a “Do More” campaign to highlight the variety of services it offers…


“Do More” campaign example:Gift Cards


“Do More” campaign example:Postfone mobile services


“Do More” campaign examples:Currency exchange, lotto service, and more!


Yep, you can even make a phone call!


In a further testament to their ingenuity, the main An Post building includes a Philatelic

Shop and museum. We made a point of returning later to visit the museum.


The first exhibit is a good reminder that even large institutions can support cottage industries,

as well as the fact that stamp design is an art form (and possibly a lost art?).


In a nod to the Digital Era, the exhibit includes an interactive kiosk that lets you design your

own stamp. Fun!


This is another neat interactive exhibit that brings the past to

life in a fun digital way.


It’s always important to remember the important economic and social roles

government institutions play.

ABOUT THE DENOVATI GROUP

http://denovati.com/denovati-digital-network

The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:

– DE = Digital Era– NOV = short for novani, the Latin term for colonists,

immigrants, new residents…– ATI = those who seek knowledge and/or are in the know

Copyright © 2013, Courtney Shelton Hunt - all rights reserved

24

The Denovati areDigital Era explorers, pathfinders and pioneers

who seek to understand and effectively leverage social and digital technologies

The Denovati Group


Click here to learn more about who we are, what we do, and what we offer

http://denovati.com/about-the-denovati/

http://denovati.com/about-the-denovati/

Denovati Digital Network

Click here to learn more and join us on one or more platforms





Get in Touch


an post photo essay

Business