an ongoing process of improvement: using analytics to make smarter business decisions and prescribe...
DESCRIPTION
Multichannel, Omnichannel, Cross-channel, call it what you want but it all means the same thing. Challenge. An unrealistic expectation of perfection. We recognize that communication channels are multiplying. Marketing teams are tasked with communicating a consistent value message across email campaigns, direct mail campaigns, print and digital ads, social media, websites, blogs, events, press releases, partner and patient portals, and on and on and on…… And with that comes the multiplication of audiences. You have physicians, pharmacists, payors, and patients. And each of those has a sphere of influence that’s hard to define. Oh, and you need to do that all the while remaining compliant and often with little budget. But it’s these expansive audiences and communication channels that ultimately carry your value message. You can’t ignore them. You must engage. Learn how to: - Effectively engage across complex channels and spheres of influence; drive new forms of engagement with “hard to see” and “no see” physicians - Collect and analyze data and metrics to make smarter business decisions - Empower sales to effectively engage prescribers and payors; amplify the voice of thought leading payer formulary influencersTRANSCRIPT
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted
An Ongoing Process of Improvement
Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2
Marilyn Cox
@MarilynECox
• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3
Tweetable Takeaway #1
Identify digital channels that extend your reach and identify influencers.
Multichannel marketing = visibility opportunity
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Tweetable Takeaway #2
Leverage tweetchats to engage your audience and grow social presence.
Plan upfront for issues that might conflict with regulations
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Tweetable Takeaway #3
Incorporate other digital channels into your social media initiatives.
If it works, run with it.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 6
Tweetable Takeaway #4
Analyze event engagement to reduce unnecessary events, increase attendance to premiere events, and reduce spend.
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Tweetable Takeaway #5Identify channels not tied to marketing or sales programs. Include these channels to better engage and gain insight into behaviors.
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Tweetable Takeaway #6Crack the content code using relevant content determined by an individual's Digital Body Language and smart form strategies.
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Tweetable Takeaway #7Develop, document, automate governance for Privacy and Global eMail Policy, Data and Reporting Standards & Digital Brand Guidelines
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Tweetable Takeaway #8
Develop strong content, unify digital channels, and focus on data forensics to grow revenue, extend reach, and empower sales
