an introduction to virtual franchise events

Presented by:

Paul Segreto, President/Founder, franchisEssentialsPartner, Virtual Franchise Events, [email protected]

2Virtual Franchise Events, Inc. 2010

mailto:[email protected]

Virtual events combine various configurations of the latest technologies such as: Webcasting Online chats Video streaming Webinars Social media Avatar graphics

To provide elements such as: One-on-one interaction Speeches Q&A Seminars Distribution of literature Interactive social ‘gatherings’ Exhibitor booths

All without ever leaving your desk or home to participate!3Virtual Franchise Events, Inc. 2010

Tele-conference/tele-seminar

Video conferences

Video phone call

Webinars

Webcast

Live Internet radio

Web chat

Web collaboration

Podcasts

Web conferencing

Virtual environment events4Virtual Franchise Events, Inc. 2010

Virtual Environment Event Video Demo


http://www.e2conf.com/virtual/UBM_Demo_v3.swf

Increases productivity; takes minimal time away from regular daily work activities as participants never need to leave their desk, and yet can participate in every aspect of the event, including one-on-one interaction.

For marketers, virtual environment events provide a rich source of marketing data, because every activity of each participant can be tracked and evaluated.

Geographically dispersed franchisees and/or staff may participate and interact .

Negates the need for expenses such as: travel, hotel, meals and/or client entertainment expenses


Increased interactivity with franchisees improves franchise relationships.

Embracing technology leads candidates to perceive franchisor is leading edge enterprise; increases candidate interest.

Allows for addressing urgent matters with minimal planning; improves ability to act quickly.

Enables franchisors to reach specific markets as well broad markets cost-effectively.

Exposes franchisees to increased training and motivation, improving skills and attitudes.

Affords franchisors ability to test-market concept (interest) in international markets cost-effectively.

Creates new-found levels of efficiency in time-management, message delivery and sense of urgency at all levels of franchising.

Ability to continue the messages delivered at in-person events stretching investment values.


VFE, Inc.™ is a joint venture between franchisEssentials™ and Strategic Growth Concepts™ franchisEssentials is a Houston-based franchise industry consulting

firm owned by Paul Segreto Strategic Growth Concepts is a Detroit-based small business

consulting firm owned by Linda Daichendt

VFE is a key component of the concept known as ‘Integrated Franchise Marketing’™


Franchisor/Franchisee Motivation programs 1x per quarter; starting Q3 2010

Training programs (one-hour and half-day events) 3x per quarter; starting Q1 2010 (March)

Entrepreneurial programs 1x per quarter; starting Q3 2010

Business Expansion Strategy programs 1x per quarter; starting Q3 2010

Franchise Industry-specific Events (from the professional services community) 2x per year; starting Q4 2010


High-profile Speaker programs 2x per year; starting Q3 2010

Franchise Industry Trade Shows 2x per year; starting Q4 2010

Franchise Fairs 2x per year; starting Q2 2010 3x per year; starting 2011 4x per year; starting 2012

Virtual “tweet-ups” for the franchise industry As a part of most major virtual events

Franchise-brand-specific Events As contracted


Attendance/participation Hosting Exhibiting Sponsorship


The economy has caused franchise firms to decrease the number of seminars, conferences, trade shows and training programs they participate in due to the high cost of that participation

Those franchise organizations are now seeking new ways to locate prospective franchisees, train & motivate staff and franchisees, and to gain industry information in a cost-effective manner

Technology advancements have already made virtual events a viable, cost-effective and impactful alternative for presentations, sales and training in all types of industries; the franchise industry should experience the same high levels of success


Refer to the Schedule of Events on our website at www.VirtualFranchiseEvents.com .

Event information will be placed in the schedule as soon as dates are confirmed, and attendee / exhibitor details are finalized.

Please check back frequently as we are currently in the process of completing plans for our 2010 Event Schedule.


http://www.virtualfranchiseevents.com/

Your firm will be perceived as being on the ‘cutting edge’ of technological advancements

Allows your firm to expand its brand recognition on a global level thru virtual event marketing programs

Depending on the type of event and/or sponsorship selected, you may have access to comprehensive information on all event attendees for your firm’s marketing purposes

Sponsor firms will have access to information on all event exhibitors and/or presenters for marketing purposes


What types of events can you host? Training programs New product announcements Executive presentations Franchisee recruitment programs Vendor trade shows for the franchise network Franchisee conferences

How does it work? Decide the type of event you would like to host and the date(s) of the event Contact VFE, Inc. to receive a quote for implementing your virtual event; you

may contact us via the ‘hosting inquiry form’ on our website, or the email addresses listed in this presentation

Work with VFE, Inc. to coordinate the production of your virtual event VFE, Inc. will handle the technical aspects of your hosted virtual event


VFE, Inc. is currently accepting sponsors for 2010 events and beyond

SPECIAL OPPORTUNITY: The 1st four Charter Sponsors to complete their sponsorship agreement and provide complete payment will receive Platinum Sponsorship benefits for 2010, 2011 and 2012 – on all VFE events.

Register on our website at www.VirtualFranchiseEvents.com to be contacted about event sponsorship opportunities.



Charter Sponsorship (limited to 8 total; 1st 4 confirmed receive sponsorship of ALL VFE events, final 4 receive virtual environment events only)

Cost: $25K for a 3-yr package Includes:

Platinum-level sponsorship on all VFE events for 3 yrs (does not include franchise-branded events)

Value: Year 1 - $80K (2 major events, at least 2 training and/or

presentation type events) Year 2 - $110 K (2 major events, 2 geographic-specific events, at

least 2 training and/or presentation type events) Year 3 - $140K (2 major events, 4 geographic-specific events, at

least 2 training and/or presentation type events)

1st right of refusal on Platinum sponsorship slots for Yr 4 $25K investment = $330K value minimum


Platinum Sponsorship (limited to 5 per event) Cost: $25K per major event; $15K per geographic-specific or

training/presentation type event

Gold Sponsorship (limited to 4 per event) Cost: $20K per major event; $10K per geographic-specific or


Silver Sponsorship (limited to 10 per event) Cost: $10K per major event; $5K per geographic-specific or



If you are interested in exploring Hosting, Exhibiting in, or Sponsorship opportunities with Virtual Franchise Events, Inc.,

please register on our website at www.VirtualFranchiseEvents.com or contact us directly at:

Linda DaichendtPhone: 248-470-3257

Email: [email protected]

Paul SegretoPhone: 832-838-4822

Email: [email protected]





We at Virtual Franchise Events, Inc. appreciate your participation today.


Virtual Environment Event Video Demo

http://www.e2conf.com/virtual/UBM_Demo_v3.swf

an introduction to virtual franchise events

Documents

virtual events

virtual franchise events

person events

franchise relationships

integrated franchise

specific markets

franchisors ability

minimal time