an introduction to pr for events

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An Introduction to PR For Events Rachel Harrison Lauren Troughton

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Page 1: An introduction to PR for events

An Introduction to PR For EventsRachel Harrison Lauren Troughton

Page 2: An introduction to PR for events

Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention

Page 3: An introduction to PR for events
Page 4: An introduction to PR for events

“Public Relations is about reputation - the result of

what you do, what you say and what others say about

you.”

Page 5: An introduction to PR for events

Why is it important to the events industry?

●Publicity and promotion

●Sales and revenue

●Creates a presence

●Brand awareness

●Message communication

Page 6: An introduction to PR for events

Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention

Page 7: An introduction to PR for events

● Impact●Timely●Relevant● Insightful●Emotional●Prominence●Shareable

What makes a good news story?

Page 8: An introduction to PR for events

Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention

Page 9: An introduction to PR for events

What is a press release?An official statement issued to newspapers giving information on a particular matter

What do you need to include? 1. Have a strong headline2. Include a date3. Tailored to the right person4. Make it easy to read and

jargon free5. Identify your three key points

Page 10: An introduction to PR for events

6. Answer who, what, why, where and when

7. Use a quote and make it relevant

8. Include a link to images9. Provide contact details10. Use notes to editor if needed

Page 11: An introduction to PR for events

Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make

your press release stand out

• How to write a killer headline• Find influencers/journalists• Alternative ways to earn

attention

Page 12: An introduction to PR for events

1. Personalise it2. Save journalists extra work3. Get quotes from people of public interest4. Offer it as an exclusive5. Send it in a creative way

How can you stand out?

Page 13: An introduction to PR for events

Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your

press release stand out• How to write a killer

headline• Find influencers/journalists• Alternative ways to earn

attention

Page 14: An introduction to PR for events

The Guardian

The BBC

Page 15: An introduction to PR for events

The Express

The Independent

Page 16: An introduction to PR for events

The Best Day of the

Year to Propose

How Should Someone Propose?

Page 17: An introduction to PR for events
Page 18: An introduction to PR for events

Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your

press release stand out• How to write a killer headline• Find influencers/journalists• Alternative ways to earn

attention

Page 19: An introduction to PR for events
Page 20: An introduction to PR for events
Page 21: An introduction to PR for events

Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your

press release stand out• How to write a killer headline• Find influencers/journalists• Alternative ways to earn

attention

Page 22: An introduction to PR for events
Page 23: An introduction to PR for events

Rachel Harrison Lauren Troughton@laurenfaet

Thank You