an introduction to pr for events
TRANSCRIPT
An Introduction to PR For EventsRachel Harrison Lauren Troughton
Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention
“Public Relations is about reputation - the result of
what you do, what you say and what others say about
you.”
Why is it important to the events industry?
●Publicity and promotion
●Sales and revenue
●Creates a presence
●Brand awareness
●Message communication
Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention
● Impact●Timely●Relevant● Insightful●Emotional●Prominence●Shareable
What makes a good news story?
Agenda•What is PR?•What makes a good story?•What is a press release?•Media space: how to make your press release stand out•How to write a killer headline•Find influencers/journalists•Alternative ways to earn attention
What is a press release?An official statement issued to newspapers giving information on a particular matter
What do you need to include? 1. Have a strong headline2. Include a date3. Tailored to the right person4. Make it easy to read and
jargon free5. Identify your three key points
6. Answer who, what, why, where and when
7. Use a quote and make it relevant
8. Include a link to images9. Provide contact details10. Use notes to editor if needed
Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make
your press release stand out
• How to write a killer headline• Find influencers/journalists• Alternative ways to earn
attention
1. Personalise it2. Save journalists extra work3. Get quotes from people of public interest4. Offer it as an exclusive5. Send it in a creative way
How can you stand out?
Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your
press release stand out• How to write a killer
headline• Find influencers/journalists• Alternative ways to earn
attention
The Guardian
The BBC
The Express
The Independent
The Best Day of the
Year to Propose
How Should Someone Propose?
Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your
press release stand out• How to write a killer headline• Find influencers/journalists• Alternative ways to earn
attention
Agenda• What is PR?• What makes a good story?• What is a press release?• Media space: how to make your
press release stand out• How to write a killer headline• Find influencers/journalists• Alternative ways to earn
attention
Rachel Harrison Lauren Troughton@laurenfaet
Thank You