AN INTR

ODUCTION TO

EVENTS

MR. STEVEN MELZER

GENERIC BENEFITSThose which distinguish events from permanent

attractions. Such benefits are likely to be expected by a visitor regardless of the tangible event. Generic benefits of an event fit into the

following categories.

THE SPECTACLERITUALGAMESSENSE OF BELONGINGAUTHENTICITY

DEFININ

G TYPES

OF

EVEN

TS Events are a unique form of tourist attraction, ranging in scale from mega-events such as the Olympics and Soccer World Cup, through community festivals to recreational events at parks.

Even

ts Sec

tors

EVENT SECTORS

SPORTS EVENT SECTOR

ProfessionalAmateur

RECREATIONAL EVENT SEGMENT

Amusement EventsRecreational Sport and Games

BUSINESS AND TRADE EVENT SEGMENT

Fairs, markets, salesTrade ShowsExpositionsMeetingsPublicity EventsFundraiser EventsIncentive Events

POLITICAL EVENT SEGMENT

InaugurationsInvestituresVIP VisitsRaffles

EVENT SECTORS CONTINUEDARTS & ENTERTAINMENT EVENT

SEGMENT

ConcertsAward CeremoniesVarious Performances

CULTURAL EVENTS

FestivalsCarnivalsReligious PageantsParadesHeritage Commemorations

EVENTS SECTORS CONTINUED

PRIVATE EVENT SEGMENTPersonal

AnniversariesFamily

HolidaysRites of

PassageSocial

PartiesGalasReunions

EDUCATIONAL EVENT SEGMENT

SeminarsWorkshopsClinicsCongresses

“EVENTS ARE A UNIQUE FORM OF TOURIST ATTRACTIONS,

RANGING SCALE FROM MEGA EVENTS SUCH AS THE

OLYMPICS AND WORLD CUP SOCCER, THROUGHT

COMMUNITY FESTIVALS TO RECREATIONAL EVENTS AT

PARKS”

A DEFINITIONAL FRAMEWORK

EVENTS ARE TEMPORARY OCCURENCES, EITHER PLANNED OR UNPLANNED, WITH A FINITE LENGTH OF TIME

PLANNED EVENTS HAVE A LENGTH OF TIME THAT IS USUALLY FIXED AND PUBLICIZED

SPECIAL EVENTS CAN BE DESCRIBED AS ONE-OFF OR INFREQUENTLY OCRRUING OCCASSIONS OUTSIDE OF THE NORMAL PROGRAM.

CORE ATTRIBUTES OF SPECIAL EVENTS

-Being out of the ordinary-Having a significant economic impact-Attracting media attention-Raising awareness of a region or enhancing its

image or profile-Being one-off or infrequent occerrences-Being of limited duration-Offering a social experience-Attracting tourists or tourism development

Major Events are large scale (usually national or international) special events which are high in status or prestige and which attract large crowds and media

attention

Hallmark Events can be referred to as those events that mark an important

historical anniversary

ATTRIBUTES OF HALLMARK EVENTS

Are large in scaleCan be held on an international or national scale

Are tied to a specific placeAttract funds to the region

Attract large crowdsAre of infrequent occurrence

Incorporate festivals or other eventsIncur large costs

Involve prestige and statusInvolve tradition

Mega Events can attract very large numbers of event visitors or have a large cost or psychological effect.

Cultural Events. The most common form of celebrating this type of events Is through a festival. Festivals are mostly traditional with long histories.

Business or Trade Events. Fairs have a long tradition as periodic exhibitions and markets.

The term Exposition or Expo is also applied to trade and consumer shows which fall into two types: TRADE SHOWS & CONSUMER SHOWS

MEETING AND EDUCATIONAL EVENTS

Term applicable to a group of people assembled for any purpose, usually refers to a small business

private event

Retreat describes a meeting that gets people away from their normal environment.

Seminar, Clinic, or Workshop are terms used for meetings focused on education.

Conclave is a very private or secret meeting

SPORTS EVENTSDeals with organized and competitive occurences

Meets = describes a sports event or meeting that is organized for the purpose of competition

Championships = are meets within leagues to select winning team; they can be athlete focused, designed to select the best performer from members in a sport.

Tournament = describes a meet organized to select a winner from teams or participating players.

ART EVENT CATEGORIESParticipatory

Where there is no separation of audience and performers

PerformingUsually involving performers in front of audiences (drama/dance/music)

VisualPainting, sculpture, and handcraft

MAJOR TRENDSBased on our discussions and exploring

on the internet find one trend for each of the major trends in events.

Sponsorship – Special Event Venues – Legal Issues

(hint: google search “trends in sponsorship”)

FORCES THAT IMPACT EVENTS

Economic ForcesDiscretionary Time Population and Demographic InterestsUrban ConditionsPolitical ForcesTechnological ForcesValuesCultural Diversity