an intrapreneurship framework
DESCRIPTION
This slide deck offers the author's proposal of the amalgamation of various discussions in the areas of innovation to compile an early stage intrapreneurship framework. Work from Steve Blank, Henry Chesbrough, Tina Seelig, and others is referenced in this short compilation.TRANSCRIPT
Intrapreneurship Defined
According to Wikipedia:
“Intrapreneurship is the act of behaving like an entrepreneur while working within a large
organization.”
Paraphrasing the ‘Inventure Cycle’ (1)
● Imagination is envisioning things that do not exist
● Creativity is applying imagination to address a challenge
● Innovation is applying creativity to generate unique solutions
● Intrapreneurship is applying innovation, bringing ideas to fruition, by inspiring others’ imagination
Roadmap to Success (1)
● Imagination requires engagement and the ability to envision alternatives
● Creativity requires motivation and experimentation to address challenges
● Innovation requires focusing and reframing to generate unique solutions
● Intrapreneurship requires persistence and the ability to inspire others
Play to Win!The InnovateWithin Way
● Imagination: talk to (internal or external) customers and understand their challenges
● Creativity: perform a particular job with either more efficacy or at lower cost than alternatives (2)
● Innovation: challenge the status quo, apply lateral thinking (3)
● Intrapreneurship: You have to fight – and win – on two fronts (both outside and inside), in order to succeed in corporate venturing (4)
References Cited
1. http://venturebeat.com/2014/09/12/entrepreneurs-need-a-framework-for-finding-the-crucial-germ-of-a-business-idea/
2. http://www.forbes.com/sites/gregsatell/2014/09/12/why-your-social-strategy-is-broken-and-how-to-fix-it/
3. http://www.entrepreneur.com/article/2374014. http://steveblank.com/2014/03/26/why-internal-
ventures-are-different-from-external-startups/
Our Work in the Field
1. Corporate Innovation in a Numbers Driven World2. Drive Corporate Innovation with Crowdfunding3. Leadership: attract & retain millennials or fail!4. Learn from Risk Taking and no Fear of Failing5. What do SMAC and RGB have in common?
Thank You!
Marcelo BernardesPrincipal [email protected]
http://www.innovatewithin.com/@InnovateWithin