an internet watered down

Download An Internet Watered Down

Post on 26-Aug-2014

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Location provides context for what mobile users need. The mobile web deserves unique functionality, but instead it's just a watered down version of the internet proper. We live in a world of cords and keypads. Every experience, from getting lost to doing laundry, is benefiting from the gadgets that fill our lives. But while everything may be wired, none of it is wired together. The cracks in our daily experiences can be filled with the mobile web. Accessible through our phones, filling us in on the virtual world all around us. I presented this deck at the IA Summit 2009, in Memphis, Tennessee.

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  • An Internet Watered Down or, how to save the mobile web John Pettengill
  • Hi, Im John. Photo by red5standingby (flickr) An Internet Watered Down / Page 2
  • Hi, Im John. I work at Razorfish in New York. Photo by red5standingby (flickr) An Internet Watered Down / Page 3
  • I used to be a graphic designer. Photo by Ross Franklin An Internet Watered Down / Page 4
  • I used to be a graphic designer. a math guy. Photo by Stuart Pilbrow An Internet Watered Down / Page 5
  • I used to be a graphic designer. a math guy. a big geek. Photo by spike55151 (flickr) An Internet Watered Down / Page 6
  • Now Im mostly an Information Architect and sci-fi lover. Photo by Sharyn Morrow An Internet Watered Down / Page 7
  • Im pretty disappointed with the mobile websites Ive seen. Photo by Emran Kassim An Internet Watered Down / Page 8
  • Theyre just like the regular website, but with less. Photo by sgrace (flickr) An Internet Watered Down / Page 9
  • Theyre just like the regular website, regular website, but with less content. Photo by sgrace (flickr) An Internet Watered Down / Page 10
  • Theyre just like the regular website, regular website, but with less ways to navigate the content. Photo by sgrace (flickr) An Internet Watered Down / Page 11
  • Theyre just like the regular website, regular website, but with less functionality. Photo by sgrace (flickr) An Internet Watered Down / Page 12
  • You get the idea. Dont assume a 1:1 relationship between a site and its mobile extension. Photo by Emran Kassim An Internet Watered Down / Page 13
  • But our users dont deserve less on the mobile web. Photo by Thomas Hawk An Internet Watered Down / Page 14
  • But our users dont deserve less on the mobile web. They deserve more. Photo by Thomas Hawk An Internet Watered Down / Page 15
  • But our users dont deserve less on the mobile web. They deserve more. So lets give it to them. Photo by Thomas Hawk An Internet Watered Down / Page 16
  • Lets stop treating mobile site builds as an afterthought. Photo by Pete Jordan An Internet Watered Down / Page 17
  • Lets stop treating mobile site builds as an afterthought. No more watered down internets. Photo by Pete Jordan An Internet Watered Down / Page 18
  • 1 / The Problem or, how our idea of The Mobile Web is flawed. 2 / The Solution or, we have opportunities outside of the web as we know it. 3 / The Case Studies or, what everyone else is doing. 4 / The Wrap Up or, what you should take away from all of this. An Internet Watered Down / Page 19
  • 1 / The Problem An Internet Watered Down / The Problem / Page 20
  • The World Wide Web is trying to become a local tool. Photo by Amy van der Hiel An Internet Watered Down / The Problem / Page 21
  • But it isnt. http://eventful.com An Internet Watered Down / The Problem / Page 22
  • Never was. http://yelp.com/nyc An Internet Watered Down / The Problem / Page 23
  • Never will be. http://newyork.craigslist.org An Internet Watered Down / The Problem / Page 24
  • These sites are still great. And we do need them. An Internet Watered Down / The Problem / Page 25
  • These sites are still great. And we do need them. But these sites are not part of the mobile web. An Internet Watered Down / The Problem / Page 26
  • These sites are still great. And we do need them. But these sites are not part of the mobile web. Mobile optimized versions of these arent the mobile web. An Internet Watered Down / The Problem / Page 27
  • Theyre just offering users the same old internet. Photos by Ian Muttoo An Internet Watered Down / The Problem / Page 28
  • Which features broad content and powerful (but general) functionality. Photos by Ian Muttoo An Internet Watered Down / The Problem / Page 29
  • Which just doesnt work on a phone. Photos by Laura Thorne An Internet Watered Down / The Problem / Page 30
  • Which just doesnt work on a phone. fit onto a phone. Photos by Laura Thorne An Internet Watered Down / The Problem / Page 31
  • Which just doesnt work on a phone. fit onto a phone. make sense on a phone. Photos by Laura Thorne An Internet Watered Down / The Problem / Page 32
  • Your phone is not the same as your home computer. Photos by Aaron Landry and Joe Hatfield An Internet Watered Down / The Problem / Page 33
  • Home computers have large displays full-size keyboards fast connections users chillaxing in pjs Photo by Joe Hatfield An Internet Watered Down / The Problem / Page 34
  • And consequently, the internet can be sloppy. Photo by Joe Hatfield An Internet Watered Down / The Problem / Page 35
  • Phones have small displays tiny keyboards multitasking users Photo by Aaron Landry An Internet Watered Down / The Problem / Page 36
  • And as a result, the mobile internet cannot be sloppy. Photo by Aaron Landry An Internet Watered Down / The Problem / Page 37
  • So if these two are so different, why are we giving our users the same thing? Users are in two completely different states at home vs being out and about. Photo by rmkoske (flickr) An Internet Watered Down / The Problem / Page 38
  • Its no lie that content works on a cell phone. Photo by Aaron Landry An Internet Watered Down / The Problem / Page 39
  • But thats not really the point. Photo by Aaron Landry An Internet Watered Down / The Problem / Page 40
  • We have a powerful, locationally aware, communication holy grail. Photo by Dushaun (flickr) An Internet Watered Down / The Problem / Page 41
  • And were using it to play sudoku and read the Times. Photo by Dushaun (flickr) An Internet Watered Down / The Problem / Page 42
  • Its like asking Frank Gehry to build a birdhouse. Photo by juandesant (flickr) An Internet Watered Down / The Problem / Page 43
  • Its like asking Frank Gehry to build a birdhouse. Its a waste of time. Photo by juandesant (flickr) An Internet Watered Down / The Problem / Page 44
  • And honestly, thats what mobiles do. Mobiles fill up our dead time. Find opportunities outside of the dead time in pain points

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