an interest in pinterest
DESCRIPTION
A presentation on why Pinterest is becoming important for marketing and communication.TRANSCRIPT
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Pinterest is a “virtual pinboard” that allows you to save and categorize images you find around the web
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It also lets you browse other people’s virtual pinboards too helping you to find new stuff
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… and everbody’s pinning everything
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Recipes
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Recipes Fashion
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Recipes Fashion
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Recipes Fashion
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Recipes Fashion
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Recipes Fashion
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Recipes Fashion
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I could go on….
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Pinterest is growing phenomenally too
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US data only
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Generic Stock Photo Man says….
“Collecting pretty pictures is all well and good but I am busy running a marketing department. You told me to read blogs and I did, you told me to tweet and I am, and now you’re telling me I need to ‘pin’ too? “I’ve got four frickin’ arms and I still don’t have enough time!”
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Actually, Mr Generic Stock Photo Man with four arms, there’s a business case for Pinterest
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A number of brands including Gap, Southwest Airlines, Unicef and General Electric have created their own Pinterest profiles
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It’s also becoming known as a high traffic source to external sites…
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Generic Stock Photo Man says….
“OK, I’m sold. We need to create a brand presence on Pinterest and make our content ‘pinable’. “How do we do it properly?”
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1. Create a Pinterest profile
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1. Create a Pinterest profile
It’s currently by invite only but if you ask someone nicely they’ll probably send you one
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2. Add engaging images
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2. Add engaging images
Look at Whole Foods’ engaging images. Nom nom!
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3. Include useful content
Chobani includes recipes on how users can use its products differently. Useful and engaging Ht Hubspot
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4. Be innovative Clothing retailer, Lands’ End Canvas ran a competition asking entrants to scan the company’s retail store and create pinboards from their cloths
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5. Be Pinnable Pinterest is a great source of traffic back to a site. To help people do that add the Pinterest ‘pin it’ button to your images on your website