an inside look at venture for startups
TRANSCRIPT
Foundation Capital 2016
An Inside Look at Venture for Startups
Facebook HQ, March 23rd 2016
Investments & Highlights
Our New Fund: F8
The Investment Team
4X Venture Capital $ Deployed in 2015 vs. 2010
2010 2011 2012 2013 2014 20150
10
20
30
40
50
60
70
80
90
$b
4X
What We Look For 1. A Problem 2. A Secret 3. A Story 4. Proof
Fundraising in 2016
• Know your competition
• Know your audience
• Know yourself
• Know the investor community
Don’t Forget the Basics
• Punch above your weight class
• Growth & unit economics
• Culture is your mirror
• Customer is your North Star
5 Keys to Unlocking the Decade of the CMO
1. All Hail King ROI
2. Hire Math Men, not Mad Men
3. Mass Personalization is Not an Oxymoron
4. Close the Deal
5. Publish or Perish
Publish or PerishSocial and mobile has amplified the voice of consumers.
Today every business is in the content business. Traditionally, brands created a few pieces of high quality content, aka –– ads. Now, the lines between content and
advertising are blurring.
Marketers must provide useful and authentic content at a scale that is several orders of magnitude beyond what they
would have created for traditional advertising.
• Create authentic content at scale, in a varietyof formats.
• Distribute across fragmented channels andmeasure engagement.
• Identify, leverage, and nurture advocates, andencourage them to deliver information consumers can both trust and act on through effective Wordof Mouth marketing.
Publish or Perish: What Marketers Need to Know
Peerspace• Online, high-trust marketplace for used cars
• End-to-end, hassle-free process for buyer and seller
• Exceptionally bright and motivated founding team
• Active in 15 markets, up from 2 last year
• Challenge in driving interest & intent, not impulse purchase.
• Developed the right strategy for engagement and nurturing.
• Discovered innovative ways to build community and awareness, while readying fans to become customers.
Facebook at Work: Peerspace
