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Retail presentation June 2017 AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS HULK

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Page 1: AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING ...wrcsport.be/_library/_files/SAK/SAK presentation Retail...2 INDEX SAK @ ELITE ² NATIONAL TEAMS, CLUBS, PLAYERS BRIEF HISTORY SAK @

Retail presentation June 2017

AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS

HULK

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2

INDEX

• SAK @ ELITE – NATIONAL TEAMS, CLUBS, PLAYERS

• BRIEF HISTORY

• SAK @ RETAIL – COUNTRIES AND KEY RETAILERS

• SELLING POINTS

• PORTFOLIO

• IN-STORE

• CONTACTS

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3 CONFIDENTIAL

SAK IS THE CHOICE OF ELITE PLAYERS FROM SEVERAL TOP CLUBS

These photos are for viewing purposes only and cannot be reproduced. SAK creates no claim or credit for images of players and teams featured in this presentation unless otherwise noted. If you own rights to any of the images, and do not wish them to appear here, please contact SAK and they will be promptly removed. The teams and players named or featured have not endorsed the products or services offered by SAK.

SAK IS USED BY PLAYERS IN TOP NATIONAL TEAMS

ANTHONY MARTIAL

ARTURO VIDAL

JAMES RODRÍGUEZ

PAUL POGBA

CRISTIANO RONALDO

THIBAUT COURTOIS

16 OF THE 32 TEAMS IN THE WORLD CUP 2014

11 OF THE 24 TEAMS IN EURO 2016

8 OF THE 16 TEAMS IN COPA AMERICA 2016

SAK @ ELITE

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SAK IS INCORPORATED:

• 2 FORMER PROFESSORS DEVELOP THE CONCEPT OF CUSTOM SHIN GUARDS’ PRODUCTION WITH 3D LEG SCANNING

PRODUCT IMPROVEMENT AND PRODUCTION LINE DEVELOPMENT

• R&D, INNOVATION IN MATERIALS AND PRODUCTION PROCESSES

INITIAL MARKET TESTING:

• ELITE EUROPEAN CLUBS IN ENGLAND, SPAIN, ITALY, PORTUGAL, GERMANY, ETC.;

• CHOSEN BY SOME OF THE BEST PLAYERS IN THE WORLD;

RETAIL PILOTS:

• NEW PRODUCT LINE FOCUSED ON RETAIL

• 3D SCAN SYSTEM FOR PREMIUM STORES

• SALES PILOTS IN KEY RETAILERS IN PORTUGAL (SPORT ZONE), SPAIN (FUTBOLMANIA,

SOLOPORTEROS) AND UK (PRO DIRECT)

PRESENT IN 15 COUNTRIES AND ~100 STORES:

• PORTUGAL, SPAIN, ITALY, FRANCE, BELGIUM, LUXEMBOURG, NETHERLANDS,

CZECH REP., SLOVAKIA, AUSTRIA, DENMARK, AUSTRALIA, ANGOLA, USA, CANADA

LATE 2012

2013

2014

2015

2016

BRIEF HISTORY

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OUR STORES KEY RETAILERS

SAK @ RETAIL

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HIGH ADOPTION RATE BY AMATEUR PLAYERS

THE HIGH NUMBER OF ELITE PLAYERS CHOOSING SAK PRODUCTS IS TURNING SAK INTO A PRESTIGE BRAND, BECOMING AN OBJECT OF DESIRE BY A RAPIDLY INCREASING NUMBER OF AMATEUR PLAYERS

DIFFERENTIATED SEGMENT OF PREMIUM QUALITY FOOTBALL GEAR

NEW RANGE OF EFFECTIVE PRODUCTS DEVELOPED FROM SCIENCE AND TECHNOLOGY, DISRUPTING THE COMMON OFFER FROM BIG BRANDS

GOOD ABSOLUTE MARGINS

HIGH REVENUES IN TRADITIONALLY LOW VALUE PRODUCT CATEGORY

6

HIGHLY MARKETABLE PRODUCTS FOR DISTRIBUTORS AND RETAIL STORES

SELLING POINTS

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SAFETY

EMOTION

MILITARY GRADE POLYMERS UNBREAKABLE FLEXIBLE LIGHTWEIGHT

HIGH IMPACT RESISTANCE

PREMIUM LOOK&FEEL

OPTIONAL CUSTOM GRAPHICS QUALITY FINISHING ENHANCED SCRATCH RESISTANCE

ERGONOMIC SHAPES

OBTAINED FROM 3D SCANS OPTIMAL LEG PROFILES FOR KIDS, MEN AND WOMEN

SECOND SKIN FEELING

SUPERIOR CUSHIONING ACTIVATED CARBON ANTIBACTERIAL FOAM

SHIN GUARDS’ CERTIFICATION BY SATRA (UK) CE EN 13061

SAK: UNIQUE SHIN GUARDS WITH AMAZING FEATURES AND UNDERLYING TECHNOLOGY

OPTIMAL FIT

COMFORT

PRODUCT LINE

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PRODUCT LINE

8

INCREASED PROTECTION

M/L XS/S

STABILITY FOR SHIN GUARDS

ESSENTIALS: ENTRY LEVEL PRODUCTS

4 SIZES XS / S / M / L

3 COLORS

2 SIZES

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PRODUCT LINE

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3 LEG PROFILES

4 SIZES PER PROFILE S / M / L / XL

CALF PERIMETER

<34 cm <13 1/3 in

35 – 40 cm 13 ¾ – 15 ¾ in

>41 cm <16 1/7 in

SLIM BONE AND MUSCLE STRUCTURES

LEGS WITH INTERMEDIATE CALF PERIMETER

LARGE CROSS-SECTIONAL AREA LEGS

WIDE REGULAR THIN

OPTIMAL FIT: 12 SHAPE OPTIONS FOR UNMATCHED ADJUSTMENT TO THE LEGS

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PRODUCT LINE

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3 LEG PROFILES

4 SIZES PER PROFILE S / M / L / XL

WIDE REGULAR THIN

MORPH BASE CUSTOMIZATION: NAME AND NUMBER

MORPH FULL CUSTOMIZATION:

COMBINE PHOTOS, COLORS, AND ANY OTHER

GRAPHIC ELEMENT

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PRODUCT LINE

MORPH TECHNOLOGY, FEATURES AND BENEFITS REFINED FOR YOUNG ATHLETES

SIMILAR CUSTOMIZATION

OPTIONS 2 OPTIMAL YOUTH SIZES XXS / XS

NAME AND NUMBER

COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT

11

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PRODUCT LINE

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DEVELOPED FOR WOMEN: THE MOST REPRESENTATIVE SHAPES OF FEMALE PLAYERS

SHAPES EXTRACTED FROM A DATABASE OF 3D FEMALE LEG SCANS

FIRST FOOTBALL PROTECTION PRODUCT ENGINEERED FOR FEMALE PLAYERS

3 SIZES PER PROFILE S / M / L

2 LEG PROFILES REGULAR THIN

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PRODUCT LINE

13

ATHENA BASE CUSTOMIZATION: NAME AND NUMBER

ATHENA FULL CUSTOMIZATION:

COMBINE PHOTOS, COLORS, AND ANY OTHER

GRAPHIC ELEMENT

3 SIZES PER PROFILE S / M / L

2 LEG PROFILES REGULAR THIN

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TAILOR-MADE SHIN GUARDS EXCLUSIVE SERVICE AVAILABLE AT PREMIUM STORES*

14

SAK 3D SCANNER FOR <30 SECOND CAPTURE DETAILED DIGITAL REPLICA TAILOR-MADE SHIN GUARDS

*SAK IS THE ONLY COMPANY IN THE WORLD PROVIDING IN-STORE TAILOR-MADE FOOTBALL PROTECTION GEAR

PRODUCT LINE

PRECISE 3D LEG SCAN FOR SHIN GUARDS CUSTOMIZATION, BOTH IN SHAPE AND GRAPHICS

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SPECIAL LIMITED EDITIONS FOR CLUBS, SCHOOLS AND STORES

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PRODUCT LINE

CLUB DESIGN WITH CUSTOMIZATION POSSIBILITY

UNIQUE DESIGNS FOR ONLINE / PHYSICAL STORES

MINIMUM SET OF 100 PAIRS

MODELS FOR CLUB STORES

CUSTOM DESIGN

SHAPE |MORPH|ATHENA

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PRODUT LINE

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CALF SLEEVES ADJUSTED TO THE PLAYER’S LEG PROFILE

STABILITY PREVENT SHIN GUARDS FROM MOVING DURING THE GAME

TOTAL

GRADUATED COMPRESSION ADJUSTED TO THE LEG PROFILE

OPTIMAL

COMPRESSION

WIDE REGULAR THIN

3 LEG PROFILES

2 YOUTH SIZES XXS / XS

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PRODUT LINE

17

CERTIFIED RECOVERY SOCKS L M S

3 SIZES

INCREASES OXYGEN-RICH BLOOD FLOW TO THE MUSCLES AND REDUCES THE POST-GAME PAIN

ACCELERATED

CEN / TR AND BRITISH STANDARDS.

CERTIFIED

RECOVERY

COMPRESSION

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PRODUT LINE

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SHIN GUARD STAYS

SILICONE BANDS INTERLOCK SYSTEM

ANTI-SLIPPING

FINE-TEXTURED

ULTRA STRETCH FIBERS SKIN COMPATIBLE MATERIALS

STABILITY

COMFORT

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SMALL STORES MEDIUM STORES PREMIUM STORES

IN-STORE

LIMITED PRODUCT RANGE – HIGHER ROTATION PRODUCTS

STORE ORDER VALUE: 450 €

FULL OFFERING OF ENTRY-LEVEL + OPTIMAL FIT RANGE

STORE ORDER VALUE: 1.400 €

FULL OFFERING

INCLUDES 3D SCANNER FOR CUSTOM-SHAPED SHIN GUARDS (ELITE MODEL)

STORE ORDER VALUE: 4.000 €

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SALES PROCESS FOR CUSTOM MODELS

TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE.

PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER.

THE STORE SENDS THE VOUCHER INFORMATION TO SAK ([email protected]).

RECEIVE THE SHIN GUARDS IN-STORE OR AT HOME.

1 TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE.

PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER.

THE STORE SENDS THE VOUCHER INFORMATION TO SAK ([email protected]).

SAK CONTACTS THE CLIENT FOR THE DESIGN STAGE. THE CLIENT CAN CHANGE THE DESIGN UNTIL IT’S OK FOR PRODUCTION.

RECEIVE THE SHIN GUARDS IN-STORE OR AT HOME.

1

2

3

4

5

GRAPHICS

CUSTOMIZATION ASSISTED

BY A DESIGNER

DELIVERY IN 2 WEEKS

2

3

4

IN-STORE

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www.sakproject.com

[email protected] SOFIA CARVALHO SALES MANAGER [email protected]

SAFETY AGAINST KICKING

KEY PARTNERSHIPS