Journalism 2.0

An Editor’s Guide in the Digital Age

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Mark Briggs | Journalism 2.0

Journalism 2.0 2

Journalism 2.0

New skills

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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio

➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online

Journalism 2.0

New skills

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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio

➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online

➡ Edit audio➡ Shoot video➡ Edit video

➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages

➡ Send out SMS news alerts➡ Choose lede story for web site➡ Help develop Google map➡ Acquire, clean up database➡ Solicit reader photos, help upload

➡ Manage reader-submitted stories ➡ Edit reader-submitted blog posts➡ Help develop user interface for database

Journalism 2.0

New skills

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➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio

➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts➡ Post stories online

➡ Edit audio➡ Shoot video➡ Edit video

➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages

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Why?

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Journalism 2.0 4

Journalism 2.0

New Information Ecosystem

✦ Participatory anduser generated media

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Journalism 2.0

New Information Ecosystem

✦ Participatory anduser generated media

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✦ Networked conversations produce a flood of new information

Journalism 2.0

New Information Ecosystem

✦ Participatory anduser generated media

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✦ It’s a mobile,global world

✦ Networked conversations produce a flood of new information

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Journalism 2.0 5

Join or ... ?

Journalism 2.0

Global Interconnectedness

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Journalism 2.0

Global Interconnectedness

✦ Information/Data Everywhere

✦ Automation of Data Feeds

✦ Multiple Display Points

✦ Multiple Audience/Brand Interaction Points

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Journalism 2.0

Participatory Media

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Journalism 2.0

Participatory Media

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✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

✦ Fluid changes in media participation from Creator to Synthesizer to Consumer

* via Bradley Horowitz, Yahoo

Journalism 2.0

Core resources

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Journalism 2.0

Core resources

If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.

- Lawrence Lessig

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Eye on the Future 9

Eye on the Future

Social Capital

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✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

✦ Trust guides - the importance of transparency

Journalism 2.0

Editor

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Journalism 2.0

Editor

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Journalism 2.0

Editor

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Reach beyond any single medium

Beyond standard fare of staff, news services

Facilitate an interactive information exchange

Navigator

Journalism 2.0

Questions in the era of overload

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Journalism 2.0

Questions in the era of overload - Matt Thompson

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Journalism 2.0

Questions in the era of overload - Matt Thompson

1. Are we making our community feel better-informed or merely distracted?

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Journalism 2.0

Questions in the era of overload - Matt Thompson

1. Are we making our community feel better-informed or merely distracted?

2. Will our coverage find its audience where and when they’re ready for it?

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Journalism 2.0

Questions in the era of overload - Matt Thompson

1. Are we making our community feel better-informed or merely distracted?

2. Will our coverage find its audience where and when they’re ready for it?

3. Are we synthesizing information, or merely aggregating it?

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Journalism 2.0

Questions in the era of overload - Matt Thompson

1. Are we making our community feel better-informed or merely distracted?

2. Will our coverage find its audience where and when they’re ready for it?

3. Are we synthesizing information, or merely aggregating it?

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Journalism 2.0

Supply and Demand

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Journalism 2.0

Supply and Demand

News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience.

- Rob Barrett, LATimes.com

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Journalism 2.0

Information overload

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Journalism 2.0

Information overload

“There is no such thing as information overload, there is only filter failure.”

- Clay Shirky

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Journalism 2.0

User generated content14

Journalism 2.0

User generated content14

Journalism 2.0

User generated content14

Journalism 2.0

User generated content14

Journalism 2.0

Hyperlocal15

Journalism 2.0

Hyperlocal15

Journalism 2.0

Hyperlocal15

Journalism 2.0

New models16

Journalism 2.0

New models16

Link journalism

Journalism 2.0

New models16

Link journalism

Mash-ups

Journalism 2.0

New models16

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The hunter-gatherer model of journalism is no longer sufficient. Citizens can do their own hunting and gathering on the Internet. What they need is somebody to add value to that information by processing it – digesting it, organizing it, making it usable.

- Phil MeyerAuthor, The Vanishing Newspaper

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Making Journalism Marketable

Journalism 2.0 18

Making Marketable Journalism

Journalism 2.0 18

1. Make smart content choices based on markets

Making Marketable Journalism

Journalism 2.0 18

1. Make smart content choices based on markets

2. Treat markets as conversations

Making Marketable Journalism

Journalism 2.0 18

1. Make smart content choices based on markets

2. Treat markets as conversations

3. Publish, then filter

Making Marketable Journalism

Journalism 2.0 18

1. Make smart content choices based on markets

2. Treat markets as conversations

3. Publish, then filter

4. Provide a layer of journalism on top

Making Marketable Journalism

Journalism 2.0 18

1. Make smart content choices based on markets

2. Treat markets as conversations

3. Publish, then filter

4. Provide a layer of journalism on top

5. Add value

Making Marketable Journalism

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Journalism 2.0 19

Journalism 2.0 19

It’s about people. Not technology.

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Journalism 2.0 20

Mark Briggs | journalism20.com/blogSlides available: www.slideshare.net/mark.briggs

Questions?