an agile entrepreneurship a model to improve start-up success...
TRANSCRIPT
An Agile Entrepreneurship a model to
improve start-up success rates
ICMLG
4th International Conference on Management,
Leadership and Governance
14th - 15th April 2016, St Petersburg, Russia.
Introduction to Declan DipEng, CDipAF, MBA
The Career
• Computer Automation (6)
• Trio-Tech (2)
• Donnelly Mirrors (1)
• Amdahl/DMR Consulting/Fujitsu
(13)
• Accuris (2) - CEO
• KBS* (2) - Consultant
• Insight Test Services* (5)-CEO
• Cap Gemini-Sogeti (3)- CEO
• SBITS* (5) – Consultant/CEO.
From Engineer to CEO & Business
Founder*
Relevance
• International Advisor • Enterprise/Entrepreneur
development.
• MNC Development
• Research Commercialisation/Spin Outs • DIT Traders-Now, IVI IT-CMF
• Enterprise Ireland Partner Prog.
• Author, Speaker, Mentor
• Entrepreneur • Expertbounce.com
• Siriusperf.com
• Intelligentorg.com
Supporting Individual, Team, &
Orgsanisation Performance Improvement
www.advantage-book.com
Traditionally
The Business Plan
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Harvard Business Review 2011
A study by Harvard Business school indicates that New
Venture failure rates are between 30% and 90% depending
on how you define the criteria for failure:
• 30% to 40% where investors liquidate and lose most or all
of their investment.
• 70% to 80% where the business stakeholders fail to see
expected ROI
• 90%-95% where the business declares a projection and
fails to meet that projection
www.advantage-book.com
University of Tennessee Study
We need to improve what the entrepreneur does?, How? & When?
“The right things, The right way, at the right time”
People & Human Systems Challenges for Entrepreneurs
Uncertainty
Change
Alone
New
Volume/Capacity
Variety/Competence
Lots of advice & info
Enable Comfort & Confidence
Framework/Methodology Systematic & Models
Rules & Guides & Process
Quantitative & Qualitative techniques
Phases & Templates
Time
When?
Focus
Priorities
Direction
Alignment
Productivity
www.advantage-book.com
Agile Framework & Method
The current
Stage/Phase
Being
worked
The priorities &
Selection for Next
stage
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Focus on “Advantage”
“A condition or circumstance that puts one
in a favourable or superior position”
“What if we could have every stakeholder with
this focus on their role and outputs ?”
Sources of Advantage create,
Market Competitive Advantage which result in,
The Customer experiencing value leading to,
Stakeholder Value Creation
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Be Clear on you advantages Internal Advantage
What are our sources of advantage core competence, capability, process, offerings in the home market and how do they apply or are adapted for a foreign market.
Market Advantage
What is our core advantage over the competition in the markets, is it different from the home market and how do we adapt and leverage
Customer Advantage
Is there a compelling value proposition for a customer or group of customers in the new market
Strategic Advantage
When we consider our internal and external advantage does it give some level of strategic advantage that might allow for achieving a leadership position
Co
mp
etitiv
e
www.advantage-book.com
An Agile approach with Focus
Advantage
Business Performance
www.advantage-book.com
Market
Definition
Market Entry -
Beach-Head
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How does it work?
Compelling need
for a solution
confirmed
Innovative Solution &
Advantage Defined
Potential
customers
confirm purchase
criteria
Market confirmed
attractive
Promoter
credentials &
capability
Promoters aligned
& Organised
Expectation
resources
available
www.advantage-book.com
How does it work?
Promoters
aligned &
Organised
• Vision
• Goals
• Roles
• Incorporation
• Shareholder
Agreement
• SWOT
• Key Stakeholders
Diagnosis &
Gap Analysis Tools &
Templates
Knowledge
Base
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Goals of Stage 1
Potential Advantage(1) Establish real advantage potential exists in the market.
Confirm capability to create the advantage exists.
Compelling advantage for target customer.
Validation of Business Opportunity(1) Confirmation a markets exists for the product/service.
Confirmation that there is a value proposition which can deliver an
ROI
Confirmation the capability exists or can be created to deliver the
ROI.
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Stage 1 “Potential Advantage” Validation of Business
Proposition: confirmation we are building the right business
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Create Advantage(2) Pilot/POC to establish can advantage be created.
Confirm with customers advantage is visible
Validate Assumptions.
Verification of Business Opportunity(2) Establish core advantage and business creation processes
Customer & Market profiling through engagement
Sweet Spot Customer and Beach-head planning
Stage 2 “Create Advantage” Verification of Business
Proposition: Confirmation we can build it right
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Proving Advantage(3) Customers experience advantage
Refining & Developing advantage
Confirmation of Business Opportunity(3) Beach-head market entry
Professionalising the business & Performance Management
Stage 3 “Proving Advantage” Confirmation with customers
that scalable value exists
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
• Protecting Advantage(4) • Expanding Advantage net.
• Securing the Business Opportunity(4) • Full Market Entry
• Starting the Scaling process
Stage 4 “Protecting Advantage” Securing growth, share &
loyalty
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Leveraging Advantage(5) Advantage Asset Management
Advantage Life Cycle Management
Scaling the Business Opportunity(5) Release talent & Collaboration
Strategic Growth options (Organic/inorganic)
Stage 5 “Leveraging Advantage” Scaling the Business
leveraging assets to extend reach
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Changing Advantage(6) 1. New rules in current game on the same field; 2. New game on current field; 3. Similar game on another field; 4. New game on new field.
Continuous Business Innovation(6) Change Management
Value Management
Stage 6 “Changing Advantage” Continuous Innovation -
Continuous entrepreneurial growth
For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com
Conclusions
• Agile Framework driven by Information, Data & Learning
• “The right things, the right way at the right time”
• Cultural and Operational focus on Advantage
• Connects actions to customer and business outcomes
• A Roadmap for starting and scaling an enterprise
• Connects the stages with important functional and business
outcomes
• Small % improvements in success rates can have large
economic impact.
www.intelligentorg.com
THANKS Preview @
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PDF eBook http://advantage-book.com
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Kindle eBook http://www.amazon.com/dp/B00D3I72OI
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Learn more about The Business Advantage Model™ http://intelligentorg.com/the-business-advantage-model-2/