amy mitchell deputy director pew research center’s project for excellence in journalism...
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![Page 1: Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism asmitch@journalism.org The Future of the Press: Challenges & Opportunities](https://reader038.vdocuments.mx/reader038/viewer/2022110102/56649e0f5503460f94afa8ce/html5/thumbnails/1.jpg)
Amy MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities
![Page 2: Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism asmitch@journalism.org The Future of the Press: Challenges & Opportunities](https://reader038.vdocuments.mx/reader038/viewer/2022110102/56649e0f5503460f94afa8ce/html5/thumbnails/2.jpg)
92% GET NEWS FROM MULTIPLE PLATFORMS
People Today are News Grazers
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HOW MANY NEWS SITES USERS VISIT DAILY
But not Aimless Wanderers
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HOW OFTEN USERS GET NEWS OR INFORMATION FROM SOURCES
News Online is Frequent…
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56% BEGIN WITH A NEWS AGGREGATOR OR PORTAL
Social…Search-based…
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3 MINUTES 6 SECONDS PER SESSION
…and Quick
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26% OF AMERICANS ACCESS NEWS ON THEIR CELL PHONES
Going Mobile
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Newspaper Circulation in Decline
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Print Advertising Revenue in Greater Decline
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Classified and Retail Advertising Tumbles
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1. DECOUPLING OF NEWS AND ADVERTISING
2. NO DOLLAR FOR DOLLAR VALUE
3. 79% NEVER CLICK ON ADS FROM NEWS SITES
Online Advertising Revenues Fall Short
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Print Ads Account for 90% of Total Ad Revenue
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• STAFF DOWN BY MORE THAN 30% SINCE 2000
• $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006
• ½ OF STATES NO LONGER HAVE STAFF IN D.C.
Newspaper Newsrooms Shrinking
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Shrinking News Content
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• PARTNERSHIPS
• PRO – AM RELATIONSHIPS
•FREELANCE REPORTERS
•NON-NEWS REVENUE STREAMS
New Experiments
SAVED BY THE TABLET?
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JOURNALISM AS A SERVICE
Journalism in the 21st Century
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1. AUTHENTICATION
2. A WATCH DOG
3. WITNESS BEARER
4. FORUM LEADER
5. SENSE MAKING
6. SMART AGGREGATION
7. EMPOWERER
8. ROLE MODEL
Eight Functions of Journalism
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Amy S. MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities