amy fraenkel, unep
DESCRIPTION
ESTC 2008: Amy Fraenkel, United Nations Environment Programme: Green Passport CampaignTRANSCRIPT
Green Passport Campaign's Green Passport Campaign's main objectivesmain objectives
Create mechanisms to raise tourists’awareness (website, supporting communication materials, postcards, leaflets, etc)Validate the communication material to tourists in a selected pilot destination in BrazilExpand outreach methods
Where are we now?Where are we now?
Global launch of the internet based Campaign during the International Tourism Berlin Fair, March 2008Launching of the pilot project in Paraty, Brazil in March 2008 and training workshops for the tourism communityDevelopment of workplan with specific actions to support the campaign, May 2008
Brazil Pilot ProjectBrazil Pilot Project
Brazilian Ministry of Tourism
Brazilian Ministry of Environment
Additional Activities UnderwayAdditional Activities Underway
Development of the Green Passport hardcopy
Next stepsNext steps
Country-specific Green Passports (hard copy) Destination distributionTranslations and dissemination
• Greek• Spanish• German
Highlighting specific country commitments
For more informationFor more information
Helena ReyAssociate Tourism Programme OfficerUnited Nations Environment Programme
[email protected]://www.unep.fr/tourismhttp://www.unep.fr/greenpassport