amway global entrepreneurship report - start · amway global entrepreneurship report women in...

ENTREPRENEURSHIP IN A CHANGING WORK ENVIRONMENT

2016AMWAY GLOBAL ENTREPRENEURSHIP REPORT

WOMEN IN ENTREPRENEURSHIP

AMWAY GLOBAL ENTREPRENEURSHIP REPORT 20162

EDITION

7TH

SAMPLE

50,861

COUNTRIES

45

PUBLISHER

AMWAY

RESEARCH INSITUTE

GESELLSCHAFT FÜR

KONSUMFORSCHUNG

SCIENTIFIC PARTNER

PROF. DR. ISABELL M.

WELPECHAIR FOR STRATEGY AND ORGANIZATION

AT THE TECHNISCHE UNIVERSITÄT

MÜNCHEN


MATTERS OF DEFINITION

ENTREPRENEURSHIP VS. SELF-EMPLOYMENT


GLOBAL KEY FINDINGS

WOMEN IN ENTREPRENEURSHIP


GENDER-GAP FOR ENTREPRENEURIAL POTENTIAL REMAINS

STABLE FOR YEARS NOW

POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL

38%

76%

48%

78%

GLOBAL GLOBALEUROPE EUROPE

33%

73%

44%

76%


% %

% %

%

%

%

%

ATTITUDE ONLY SLIGHTLY DIFFERING IN LATVIA, LITHUANIA AND

ESTONIA

84% 92%

Lithuania Estonia

79% 90%

87%

Latvia

82%

POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL

47% 42%

57% 55%

40%

60%

%


%

%

% %

%

DENMARK

95

LATVIA

POSITIVE ATTITUDE OF WOMEN HIGHLY DIFFER AROUND THE

WORLD

34

87%40%

TURKEY

40

30POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL


THE AMWAY ENTREPRENEURIAL SPIRIT INDEX

(AESI)


THE AESI

HOW DOES IT WORK?

SCORE


% %

% %

% %

MEN ARCHIVE HIGHER AESI SCORE*

52 59

41 52

47 52

DESIRE

FEASIBILITY

STABILITY

5547

*Average of all 45 surveyed countries


78%

35%

57%57

AESI IN LATVIA, LITHUANIA AND ESTONIA

DESIRE STABILITYFEASIBILITY

43%

33%

50%42

46%

27%

43%39

EstoniaLithuania Latvia


Entrepreneurship is more than just officially starting a business. People need

the desire to start a business, have to be confident enough and need to have

the necessary mental strength, despite a possible lack of backing from their

friends or family. It is therefore important to not just support entrepreneurship

education and entrepreneurship funding programs, but to promote the

concept of entrepreneurship and self-employment for everyone – regardless

of gender - to boost acceptance within society.

ENTREPRENEURSHIP IS MORE THAN STARTING A BUSINESS.


% % %

% % %

INDEPENDENCE AND SELF-FULFILLMENT STRONGEST

MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS*

47% 46% 38%

INDEPENDENCE SELF-FULFILLMENTSECOND

INCOME

53% 47% 37%



% % %

% % %

INDEPENDENCE AND SELF-FULFILLMENT STRONGEST

MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS

49%

SELF-FULFILLMENT

SECOND

INCOME

INDEPENDENCE

Lithuania Latvia Estonia

54%

50% 42%

43% 41%

50% 50%

44% 36%

39% 39%

50% 56%

52% 53%

42% 46%


Developments of the modern working environments, like the “Flex-Economy”

or “Gig-Economy”, with increasing interest in new flexible or part-time working

models, are fueled by the people’s desires and wishes for their working life.

Economy and politics need to support them by providing an appropriate

framework.

REASONS TO START A BUSINESS STRESS THE IMPORTANCE OF

PROGRESS IN DEVELOPING OUR WORKING ENVIRONMENT


A LOOK INTO THE FUTURE

GLOBAL KEY FINDINGS


RESPONDENTS EXPECT SELF-EMPLOYMENT TO BE A MORE

LIKELY OPTION IN FIVE YEARS*

39%

30%

23%

8%

39%

30%

22%

9%

*Average of all 45 surveyed countries MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER


WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY

OPTION ANYWHERE IN THE WORLD

AVERAGE

ASIA

AVERAGE

EU

AVERAGE

LATIN AMERICA

AVERAGE

NORTH AMERICA

45% 32% 20% 3% 35% 30% 24% 11% 59% 19% 20% 2% 43% 25% 30% 2%

MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER


WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY

OPTION IN LATVIA

MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER

36%

31%

26%8%

Latvia

Lithuania Estonia

24%

46%

24% 6% 6%24%

38%

31%


MEN WOULD FEEL MORE COMFORTABLE WITH SEARCHING AND

ACQUIRING CUSTOMERS*


52% 40%60%

33%

COMFORTABLE UNCOMFORTABLE


WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND

ACQUIRING CUSTOMERS

AVERAGE

ASIA

AVERAGE

EU

AVERAGE

LATIN AMERICA

AVERAGE

NORTH AMERICA

59% 38% 47% 44% 74% 24% 58% 41%



WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND

ACQUIRING CUSTOMERS IN LATVIA

ESTONIA

50% 46%


Latvia

49%

47%

LITHUANIA

73% 23%


Education should not only include economic skills, but also focus on business

reality. This means on how to maintain and grow the business by building a

network and expanding the customer base. This is also a key skill for working

in a more flexible work environment without being permanently under contract

by the same company.

ENTREPRENEURSHIP EDUCATION IS MORE THAN JUST

BUSINESS SKILLS

amway global entrepreneurship report - start · amway global entrepreneurship report women in...

Documents