Amplifying Your Business Voice

Through Tea Bloggers

#teabloggers

#teabloggers

@teamoment@scandeloustea

@teaformeplease@lazy_literatus

#teabloggers

Influence1. Retail sites2. Brand sites3. Blogs

Social Media Examiner

Technorati’s 2013 Digital Influence Report : “…consumers are turning to blogs when looking to make a purchase”. Blogs are now the third most influential digital resource(31%) when making overall purchases Instagram.

2099 - Followers3059 Unique page

views2378 Unique visitors

27 days - Review time frame

Tea Blogger Directory, 2015

Tea Blogger Stats: On Average:

Tea Bloggers have a BIG audience

The Right Fit

The 4 R’s “Research, Review, Reachout, Requirements”

RESEARCH

Know your audience. Read their blog to see if a good fit.

REVIEW

Be active member of online tea community. Form relationships with bloggers. Look at their level of output.

REACH OUT

Address bloggers personally. No mass emails.

REQUIREMENTS

Find out blogger’s review policy. Send info in easily convertible format. Provide lots of useful information.

Request for Reviews

DO

Show you know something about the blogger. Make a personal request – no form letters or press releases. Ask if you can send a sample.

TRANSPARENCY

Be clear about expectations or timelines and be truthful about the product.

DON’T

Don’t send large quantities or bribe the reviewer. … And don’t get my name wrong.

Follow Up

DO

Follow bloggers on social media. Share their posts through your channels. Develop the relationship.

DON’T

No need to be nasty if a blogger can’t take on your request. We’re a large industry but a small community.

Compensation

Bloggers don’t expect or want compensation for a basic review. (FCC regulations prohibit it). But do pay for consulting, articles, writing .

Tricks of the Trade

Offer a guest post or interview. Send samples in the packaging your most important client would receive. Send what’s most special, not just everything and the kitchen sink.

Do Your HOMEWO

RK

Give us something

GOOD to talk

about

Make it EASY to

write about

Develop a

RELATIONSHIP

Help Us…

…Help You

Thank You!