amplid 2014-15 dealerboook

: : : next level riding

WWW.AMPLID.COM

THEOFFICIAL

DEALERBOOK

2014/15

Printed in germany by Fibodruck.de - please recycle once you know the content by heart.

Cover photos: Tim Sorenson, Severin Wegener, Roman Lachner, Peter Mathis

Amplid and Pally'Hi Brands are the Property of Amplid GmbH & Co. KG Paper fromresponsible sources

ANDORRA GERMANY JAPAN SCOTLAND UNITED KINGDOM

SLIDING-ZONE S.L Soul Distribution Beyond co., LTD. Ultra Sport Europe Ltd Ultra Sport Europe Ltd

Feixa LLarga 103 Stcklfeld 32 6/F, New State Manor Carnival Way Carnival Way

08907 Lhospitalet A 6365 Kirchberg in Tirol 2-23-1 Yoyogi, Shibuya-ku Castle Donington Castle Donington

(Barcelona) Austria Tokyo 151-0053 J Derbys Derbys

SPAIN tel: +43 5357 35434 APAN DE74 2HP DE74 2HP

tel: +34 931623451 fax: +43 5357 35719 Tel: +81 (0)3 6300 5774 UK UK

[email protected] [email protected] Fax: +81 (0)3 6300 5778 tel: +44 1332 813 150 tel: +44 1332 813 150

www.soul-distribution.at [email protected] fax: +44 1332 813 151 fax: +44 1332 813 151

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AUSTRIA ITALY KOREA

UKRAINESoul Distribution GVM SPORT SAS A.I.K. SPAINStcklfeld 32 Via Binda, 100 1F, Gyeong San building Soleproprietor

SLIDING-ZONE S.L

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Tirol Italy Gangnam-gu, Seoul Gorkogo str, 14008013 Barcelona

Austria tel: +39 347 3804582 Korea 03150, KyivSpain

tel: +43 5357 35434 [email protected] tel: +82 70 7692-9363 Ukrainetel: +34 931623451

fax: +43 5357 35719 www.acesnow.co.kr tel: +38 [email protected]

www.soul-distribution.at fax: +38 0445211453

[email protected]

IRELANDRUSSIA

Ultra Sport Europe Ltd SWITZERLANDWhite Planet - Beli Mir

FRANCE USA/CANADACarnival WayWind&Snow GmbH

Mojaiskoye Chossee Dom H.A.S Castle Donington Amplid GmbH

Blegistrasse 11 b29

36 rue Scheffer Derbys Hammerer Hof6342 Baar

121471 Moscow75116 Paris DE74 2HP 83730 Fischbachau

SwitzerlandRussia

France UK GERMANYtel: +41 41 766 41 70

tel: + 7 916 924 47 44tel: +33 6 80 22 48 72 tel: +44 1332 813 150 [email protected]

fax: +41 41 766 41 79fax: +7 495 915 66 18

[email protected] fax: +44 1332 813 [email protected]

[email protected]@ultrasporteu.com

www.whiteplanet.ru

Amplid GmbH & Co KG

Hammerer Hof

D-83730 Fischbachau

Germany

[email protected]

www.amplid.com

&

www.pallyhi.com

AMPLID GLOBAL HEADQUARTERS

AMPLID GLOBAL DISTRIBUTION

PAGE 3CONTENT PAGE 1

10 YEARS OF SHRED SCIENCE

AMPLID

SEASON 2014/15

TEN WINTERS AGO

CAMBER IDEOLOGIES

KEY TECH STORIES

TECHNOLOGIES

PRODUCT OVERVIEW

SNOWBOARDS

SNOWBOARD BINDINGS

SKIS

SKI POLES

SKI BINDINGS

BAGS

BEANIES

APPAREL

SPECS

DISTRIBUTION

2

6

7

8

10

14

28

30

42

43

44

46

47

48

52

CONTENT

10YEARS

NEXTLEVELRIDING

PAGE 3CONTENT PAGE 1

10 YEARS OF SHRED SCIENCE

AMPLID

SEASON 2014/15

TEN WINTERS AGO

CAMBER IDEOLOGIES

KEY TECH STORIES

TECHNOLOGIES

PRODUCT OVERVIEW

SNOWBOARDS

SNOWBOARD BINDINGS

SKIS

SKI POLES

SKI BINDINGS

BAGS

BEANIES

APPAREL

SPECS

DISTRIBUTION

2

6

7

8

10

14

28

30

42

43

44

46

47

48

52

CONTENT

10YEARS

NEXTLEVELRIDING

22004 GETTING STARTED

Industry veteran Peter Bauer and fresh-faced freeskier Anian

Thrainer found Amplid in the belief that the world is ready for a

freeski and snowboard brand, equally committed to both sports and

their lifestyles. Peter's 20 years of R&D experience at Burton

Snowboards and Anian's meticulous approach to everything from

design to accounts make a strong union.

Oldenburg, a former Burton Snowboards factory, is chosen as

Amplid's first manufacturing partner. That spring, prototypes are

spotted around Austria's glaciers as Peter and Anian refine what will

be Amplid's first offerings.

Extensive R&D work is carried-out with carbon to develop the

Infrablack, a ski that will remain a flagship in the ski line for the

following eight years.

Meanwhile, the first ads are running and the boot of Peter's car

serves as Amplid's first official retailer.

2005 CAUSING A STIR

Amplid makes its first ISPO appearance and is nominated as a

finalist for the coveted Brand New award.

Amplid's lust for experimental R&D results in the development of

skis with binding inserts.

Benny Deeg, Teddy Berr, Dennis Ehlert, Luke Thorington and

Worldcup rider Stefan Falkeis become Amplid's first pro team.

Distribution partners are agreed across Europe: Germany, Austria,

Switzerland, Spain, France and Norway join the party.

2006 THE SUM OF ITS PARTS

Peter and Anian decide to recognize the many individuals

contributing towards Amplid's success, from artists to materials

suppliers. The Amplid Research Cartel (A.R.C. for short) is born.

Perhaps in hindsight the market wasn't ready for binding inserts in

skis. Mounting areas of Glass-reinforced Birch in the core prove a

durable alternative and replace the inserts in Amplid skis.

Obsessed with building stronger products, Amplid creates Abuse

Base Technology. Urban skiing and snowboarding is progressing at

lightening pace and this technology meets the sports' increasing

demands on equipment.

ARC rider Heise starts building his world renowned Jib Farm. Its

location, only two kilometres from Amplid HQ make it the perfect

place to develop new shapes and technologies.

2009 TECH & TEAM REACH A NEW LEVEL

With US distribution in place, US riders Justin Norman and Tom

Wallisch are signed to the Cartel Team. Tom stays with Amplid for

two years during which he films several defining video parts. Tom

also travels to Germany to visit Amplid HQ and Heise's Jib Farm.

Justin proves himself to be an integral part of the Cartel and is still

riding for Amplid today. Justin's influence on board design can be

seen in the Dopamine, LoBro and Pocketknife snowboards.

Amplid buys a sled to facilitate product R&D. How exactly is yet to

be determined.

The UNW8 and HiDef, which feature Amplid's new weight saving

HEXO2 Technology, are added to the line, meeting the needs of

Amplid's most demanding customer, Peter Bauer.

Seeing a hole in the market, Amplid creates the world's first twin-tip

/ gate ski hybrid. The C7's park geometry and Titinal sandwich

construction are a strange blend. It skis like nothing else on the

market and quickly becomes a cult classic.

In the summer of 2009 McRae Williams, a young and ambitious

freeskier from Salt Lake City, signs to the Cartel Team.

2008 THE AMERICAN DREAM

After a long search, Amplid finds a distribution partner in the United

States. Situated in Welches, Oregon, Amplid's US headquarters is

only a short drive from the foot of Mt. Hood, a spot with a rich freeski

and snowboard history,

Amplid and Elan's R&D relationship goes from strength to strength,

culminating in the development of both Wood Derivative

Technology (WDT) and PLT, a high-gloss, lacquer-less finish. Both

technologies have significant environmental benefits.

Amplid reacts on increasing demand from the freeski community

for a rockered fat-ski, the Cholestorone R.C. added to a growing

product line.

The Godfather of Spanish freeskiing, Pako Benguerel, joins the

Cartel team. Pako's signing marks the start of the Iberian

domination of the Cartel team. Luka and Noah follow Pako's lead and

sign with Amplid in 2010 and 2012 respectively.

2007 A MOVE FORWARD

After the closing of the Oldenburg factory, Amplid moves to the

highly regarded Elan factories in Austria and Slovenia. Moving to

Elan turns out to be an opportunity in disguise and enables Amplid

to accelerate the development of new geometries and technologies.

At a time when many brands are moving production to Asia, Peter

and Anian are even more committed to delivering on Amplid's

Proudly Manufactured in the Alps promise.

Roundtop Mountain alumni Steve Stepp joins the Cartel Team. Over

the next six years Steve develops an extensive portfolio of alter-

egos, trolls the Newschoolers forums a lot, and is occasionally seen

skiing on Amplid planks.

Amplid joins the rocker snowboard revolution with the Fenom.

Early adoption of this recycled technology allows Peter plenty of

tweaking time to get the flex and sidecut just right. Rider feedback is

good.

PAGE 2 PAGE 3TEN SUCCESSFUL YEARS OF NEXT LEVEL RIDING

TAKE A MINUTE TO LOOK BACK

TEN WINTERS AGO...

Ten winters ago, buddies Peter Bauer (former Snowboard World Champion) and Anian Thrainer partnered to found Amplid::: Next Level Riding, a

snowboard and freeski brand for the anti-apartheid era. A lot has happened since 2004; promising team talents have become household names,

chairlift ideas have grown into full-blown industry trends, old factories have shut their doors and new manufacturing partners have opened their

arms. In short, it has been one hell of a ride.

1

2

X

2

3

2

3

X

4

5

3

1

3 4 5

2

3

2

3

4

3

1

32 4

22004 GETTING STARTED

Industry veteran Peter Bauer and fresh-faced freeskier Anian

Thrainer found Amplid in the belief that the world is ready for a

freeski and snowboard brand, equally committed to both sports and

their lifestyles. Peter's 20 years of R&D experience at Burton

Snowboards and Anian's meticulous approach to everything from

design to accounts make a strong union.

Oldenburg, a former Burton Snowboards factory, is chosen as

Amplid's first manufacturing partner. That spring, prototypes are

spotted around Austria's glaciers as Peter and Anian refine what will

be Amplid's first offerings.

Extensive R&D work is carried-out with carbon to develop the

Infrablack, a ski that will remain a flagship in the ski line for the

following eight years.

Meanwhile, the first ads are running and the boot of Peter's car

serves as Amplid's first official retailer.

2005 CAUSING A STIR

Amplid makes its first ISPO appearance and is nominated as a

finalist for the coveted Brand New award.

Amplid's lust for experimental R&D results in the development of

skis with binding inserts.

Benny Deeg, Teddy Berr, Dennis Ehlert, Luke Thorington and

Worldcup rider Stefan Falkeis become Amplid's first pro team.

Distribution partners are agreed across Europe: Germany, Austria,

Switzerland, Spain, France and Norway join the party.

2006 THE SUM OF ITS PARTS

Peter and Anian decide to recognize the many individuals

contributing towards Amplid's success, from artists to materials

suppliers. The Amplid Research Cartel (A.R.C. for short) is born.

Perhaps in hindsight the market wasn't ready for binding inserts in

skis. Mounting areas of Glass-reinforced Birch in the core prove a

durable alternative and replace the inserts in Amplid skis.

Obsessed with building stronger products, Amplid creates Abuse

Base Technology. Urban skiing and snowboarding is progressing at

lightening pace and this technology meets the sports' increasing

demands on equipment.

ARC rider Heise starts building his world renowned Jib Farm. Its

location, only two kilometres from Amplid HQ make it the perfect

place to develop new shapes and technologies.

2009 TECH & TEAM REACH A NEW LEVEL

With US distribution in place, US riders Justin Norman and Tom

Wallisch are signed to the Cartel Team. Tom stays with Amplid for

two years during which he films several defining video parts. Tom

also travels to Germany to visit Amplid HQ and Heise's Jib Farm.

Justin proves himself to be an integral part of the Cartel and is still

riding for Amplid today. Justin's influence on board design can be

seen in the Dopamine, LoBro and Pocketknife snowboards.

Amplid buys a sled to facilitate product R&D. How exactly is yet to

be determined.

The UNW8 and HiDef, which feature Amplid's new weight saving

HEXO2 Technology, are added to the line, meeting the needs of

Amplid's most demanding customer, Peter Bauer.

Seeing a hole in the market, Amplid creates the world's first twin-tip

/ gate ski hybrid. The C7's park geometry and Titinal sandwich

construction are a strange blend. It skis like nothing else on the

market and quickly becomes a cult classic.

In the summer of 2009 McRae Williams, a young and ambitious

freeskier from Salt Lake City, signs to the Cartel Team.

2008 THE AMERICAN DREAM

After a long search, Amplid finds a distribution partner in the United

States. Situated in Welches, Oregon, Amplid's US headquarters is

only a short drive from the foot of Mt. Hood, a spot with a rich freeski

and snowboard history,

Amplid and Elan's R&D relationship goes from strength to strength,

culminating in the development of both Wood Derivative

Technology (WDT) and PLT, a high-gloss, lacquer-less finish. Both

technologies have significant environmental benefits.

Amplid reacts on increasing demand from the freeski community

for a rockered fat-ski, the Cholestorone R.C. added to a growing

product line.

The Godfather of Spanish freeskiing, Pako Benguerel, joins the

Cartel team. Pako's signing marks the start of the Iberian

domination of the Cartel team. Luka and Noah follow Pako's lead and

sign with Amplid in 2010 and 2012 respectively.

2007 A MOVE FORWARD

After the closing of the Oldenburg factory, Amplid moves to the

highly regarded Elan factories in Austria and Slovenia. Moving to

Elan turns out to be an opportunity in disguise and enables Amplid

to accelerate the development of new geometries and technologies.

At a time when many brands are moving production to Asia, Peter

and Anian are even more committed to delivering on Amplid's

Proudly Manufactured in the Alps promise.

Roundtop Mountain alumni Steve Stepp joins the Cartel Team. Over

the next six years Steve develops an extensive portfolio of alter-

egos, trolls the Newschoolers forums a lot, and is occasionally seen

skiing on Amplid planks.

Amplid joins the rocker snowboard revolution with the Fenom.

Early adoption of this recycled technology allows Peter plenty of

tweaking time to get the flex and sidecut just right. Rider feedback is

good.

TAKE A MINUTE TO LOOK BACK

TEN WINTERS AGO...

Ten winters ago, buddies Peter Bauer (former Snowboard World Champion) and Anian Thrainer partnered to found Amplid::: Next Level Riding, a

snowboard and freeski brand for the anti-apartheid era. A lot has happened since 2004; promising team talents have become household names,

chairlift ideas have grown into full-blown industry trends, old factories have shut their doors and new manufacturing partners have opened their

arms. In short, it has been one hell of a ride.

1

2

X

2

3

2

3

X

4

5

3

1

3 4 5

2

3

2

3

4

3

1

32 4

2011 SENSIBLE DECISIONS

Amplid introduces the Green Light Project to the industry at ISPO

and returns home with the revered Eco Award for the mantelpiece.

Green Light is ground-breaking because of its ruthless commitment

to cutting polluting materials and processes from products.

The Sub-genius boot becomes a team-only product. Competing with

the big, well established players in the ski boot market proves one

step too far.

Amplid releases a line of helmets incorporating brand new

technology developed by VACO12. The innovative custom-fit

helmets create a fit like no other and offer exceptional impact

protection.

McRae Williams lands the first ever switch triple cork at the JOI in

Sweden.

2012 CATCHING BREATH

Anian decides to take a sabbatical to be more hands-on with his

new-born son, to finish the home he's building and to simply go

skiing..

Having lost-out to Smokin Snowboards during the previous year's

transfer period, Amplid finally signs American uber talent Dash

Kamp. On signing, Dash heads up to Windells to get his feet on the

product and falls head over heels for the HiDef, Amplid's slopestyle

wonder board.

Amplid begins to incorporate learnings and materials from the

Green Light Project into its entire line.

John Rodosky travels to Revelstoke, Canada to take part in his first

Freeride World Tour event. Rodo will later describe himself, while

stood at the top of the infamous Mac Daddy, as a nervous wreck.

2013 RENEWED MOTIVATION

The year starts with a trip to the Legendary Banked Slalom. For Peter

it's refreshing to be at what he considers to be the spiritual home of

snowboarding. Peter wins a silver Duct tape for finishing 2nd in the

Pro Master category, but gets lambasted by Shaun Palmer for racing

with the old men.

Anian's sabbatical reminds him that he'd rather be skiing than

running a ski company. Peter buys Anian's share of the business and

becomes the sole owner. Anian and Peter remain close friends and

regularly catch fresh lines and summertime beers together.

Amplid teams-up with GoPro to launch the Amplid Ambush

Academy, a talent search for the age of Social Media. 20 skiers and 15

snowboarders are chosen from hundreds of applicants and set a

number of video and self-promotion challenges in the following

months. Snowboarder Markus Haka from Finland and skier Tanner

Boudreau from the US are chosen to join the team.

McRae Williams has the slopestyle run of his life at the European X

Games in Tignes, France; he takes home the gold medal.

Amplid joins the burgeoning splitboard market with the release of

the Morning Split. Its lightweight construction and innovative

geometry are a hit with Splitters.

The year ends with the launch of the Amplid LAB. The LAB is a

skunkworks of sorts, created to push the envelope of ski and

snowboard design without the traditional market restraints. The

LAB grabs headlines by releasing the lightest ever splitboard (2.3Kg)

and snowboard (1.75Kg) in successive months.

2014 IDEAS ON IDEAS

Amplid refreshes its men's snowboard offering with two new boards

and the Carbon Split developed by the LAB. The new Pillow Talk

features Amplid's most extreme snowboard geometry to date.

Amplid's women's range is completely revised with two new and

relevant shapes.

After dipping its toe in the ski touring market in 2013, Amplid jumps

in at the metaphorical deep end by releasing The Ego Trip Evolution.

The Evo is a completely new all-mountain touring ski featuring

Rockwell-like Jekyll & Hyde Geometry and ultra-light HEXO2

Technology.

As promised, products and technologies developed in the LAB are

trickled-down into Amplid's 14/15 range.

Ten years have passed in a flash, but when you take a minute to look

back it's incredible what Amplid and the ARC have achieved.

Sure, some of the ideas were more successful than others, but R&D,

successful or not, is the lifeblood of Amplid and what makes it

standout against the glut of cookie cutter brands. To lose that

impulsiveness and innovation from Amplid is to lose the brand.

So here's to another 10 years of wild ideas. We'll have successes to

build upon and an equal measure of failures to learn from, but if it's

anything like the last decade it'll be a lot of fun!

2010 MORE FIRSTS

The year starts off with a handful of Editor's Pick awards from

Freeskier Magazine. The newly released Rockwell, with its radical

5D shaping, scoops an award in its inaugural season and attracts a

lot of attention at tradeshows and at demos.

The decision is made to bring Amplid's first and only ski boot to

market. The Sub-genius' stormtrooper-like aesthetics and

controversially named Drink & Drive walk mode grab some

valuable exposure for Amplid.

Stomp guard Technology, an inch wide strip of Titinal running along

the effective edge is introduced to Amplid's premiere freeride

shreds. Lab tests prove that the force required to blow-out an edge

from a rock impact is almost three times greater with Stompguard.

Working closely with Elan, Amplid produces the world's first WDT

ski, the Provoke. The Provoke offers a new standard of durability and

performance at a budget price.

Jackson cowboy John Rodosky joins the Cartel team. It will be a

while before he develops his signature moustache.

1 1

1

2

3

4 4

5

6

4

1

3

1

3

2

43

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2011 SENSIBLE DECISIONS

Amplid introduces the Green Light Project to the industry at ISPO

and returns home with the revered Eco Award for the mantelpiece.

Green Light is ground-breaking because of its ruthless commitment

to cutting polluting materials and processes from products.

The Sub-genius boot becomes a team-only product. Competing with

the big, well established players in the ski boot market proves one

step too far.

Amplid releases a line of helmets incorporating brand new

technology developed by VACO12. The innovative custom-fit

helmets create a fit like no other and offer exceptional impact

protection.

McRae Williams lands the first ever switch triple cork at the JOI in

Sweden.

2012 CATCHING BREATH

Anian decides to take a sabbatical to be more hands-on with his

new-born son, to finish the home he's building and to simply go

skiing..

Having lost-out to Smokin Snowboards during the previous year's

transfer period, Amplid finally signs American uber talent Dash

Kamp. On signing, Dash heads up to Windells to get his feet on the

product and falls head over heels for the HiDef, Amplid's slopestyle

wonder board.

Amplid begins to incorporate learnings and materials from the

Green Light Project into its entire line.

John Rodosky travels to Revelstoke, Canada to take part in his first

Freeride World Tour event. Rodo will later describe himself, while

stood at the top of the infamous Mac Daddy, as a nervous wreck.

2013 RENEWED MOTIVATION

The year starts with a trip to the Legendary Banked Slalom. For Peter

it's refreshing to be at what he considers to be the spiritual home of

snowboarding. Peter wins a silver Duct tape for finishing 2nd in the

Pro Master category, but gets lambasted by Shaun Palmer for racing

with the old men.

Anian's sabbatical reminds him that he'd rather be skiing than

running a ski company. Peter buys Anian's share of the business and

becomes the sole owner. Anian and Peter remain close friends and

regularly catch fresh lines and summertime beers together.

Amplid teams-up with GoPro to launch the Amplid Ambush

Academy, a talent search for the age of Social Media. 20 skiers and 15

snowboarders are chosen from hundreds of applicants and set a

number of video and self-promotion challenges in the following

months. Snowboarder Markus Haka from Finland and skier Tanner

Boudreau from the US are chosen to join the team.

McRae Williams has the slopestyle run of his life at the European X

Games in Tignes, France; he takes home the gold medal.

Amplid joins the burgeoning splitboard market with the release of

the Morning Split. Its lightweight construction and innovative

geometry are a hit with Splitters.

The year ends with the launch of the Amplid LAB. The LAB is a

skunkworks of sorts, created to push the envelope of ski and

snowboard design without the traditional market restraints. The

LAB grabs headlines by releasing the lightest ever splitboard (2.3Kg)

and snowboard (1.75Kg) in successive months.

2014 IDEAS ON IDEAS

Amplid refreshes its men's snowboard offering with two new boards

and the Carbon Split developed by the LAB. The new Pillow Talk

features Amplid's most extreme snowboard geometry to date.

Amplid's women's range is completely revised with two new and

relevant shapes.

After dipping its toe in the ski touring market in 2013, Amplid jumps

in at the metaphorical deep end by releasing The Ego Trip Evolution.

The Evo is a completely new all-mountain touring ski featuring

Rockwell-like Jekyll & Hyde Geometry and ultra-light HEXO2

Technology.

As promised, products and technologies developed in the LAB are

trickled-down into Amplid's 14/15 range.

Ten years have passed in a flash, but when you take a minute to look

back it's incredible what Amplid and the ARC have achieved.

Sure, some of the ideas were more successful than others, but R&D,

successful or not, is the lifeblood of Amplid and what makes it

standout against the glut of cookie cutter brands. To lose that

impulsiveness and innovation from Amplid is to lose the brand.

So here's to another 10 years of wild ideas. We'll have successes to

build upon and an equal measure of failures to learn from, but if it's

anything like the last decade it'll be a lot of fun!

2010 MORE FIRSTS

The year starts off with a handful of Editor's Pick awards from

Freeskier Magazine. The newly released Rockwell, with its radical

5D shaping, scoops an award in its inaugural season and attracts a

lot of attention at tradeshows and at demos.

The decision is made to bring Amplid's first and only ski boot to

market. The Sub-genius' stormtrooper-like aesthetics and

controversially named Drink & Drive walk mode grab some

valuable exposure for Amplid.

Stomp guard Technology, an inch wide strip of Titinal running along

the effective edge is introduced to Amplid's premiere freeride

shreds. Lab tests prove that the force required to blow-out an edge

from a rock impact is almost three times greater with Stompguard.

Working closely with Elan, Amplid produces the world's first WDT

ski, the Provoke. The Provoke offers a new standard of durability and

performance at a budget price.

Jackson cowboy John Rodosky joins the Cartel team. It will be a

while before he develops his signature moustache.

1 1

1

2

3

4 4

5

6

4

1

3

1

3

2

43

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PAGE 3

TEDDY BERR (HOLLYWOOD)

MCRAE WILLIAMS (USA)

JOHN RODOSKY (USA)

THE

CARTEL

NATIONAL RIDERS

KEVIN SALONIUS (FIN)

TANNER BOUDREAU (USA)

MARKUS HAKA (FIN)

FREDRIK BERGAN (NOR)

ALEX NEUROHR (CH)

THE

AMPLID

PRO CARTEL

DASH KAMP (USA)

JUSTIN NORMAN (USA)

NOAH ALBALADEJO (AND)

LUKA MELLONI (ESP)

OUR PRO TEAM AN ARMY OF EXCELLENCEPAGE 6 PAGE 7

PAGE 3

TEDDY BERR (HOLLYWOOD)

MCRAE WILLIAMS (USA)

JOHN RODOSKY (USA)

THE

CARTEL

NATIONAL RIDERS

KEVIN SALONIUS (FIN)

TANNER BOUDREAU (USA)

MARKUS HAKA (FIN)

FREDRIK BERGAN (NOR)

ALEX NEUROHR (CH)

THE

AMPLID

PRO CARTEL

DASH KAMP (USA)

JUSTIN NORMAN (USA)

NOAH ALBALADEJO (AND)

LUKA MELLONI (ESP)

OUR PRO TEAM AN ARMY OF EXCELLENCEPAGE 6 PAGE 7

POPCAMBER JEKYLL & HYDE GEOMETRY

ABUSE BASE TECHNOLOGY

HEXO2 CORE TECHNOLOGY

STOMP GUARD

MAXIMUM OLLIE POWER UNLIMITED HANDLING AND FLOATATION

NON-BULLSHIT ECOFRIENDLY TECHNOLOGY

MY DAD IS A ROCKET SCIENTIST

LIFE EXTENDING MEASSURES

FIGHTING AGAINST SHARK BITES

The purists won't ride anything else, why would they? Camber is

synonymous with powerful ollie pop, snap out of carves and

superior edge hold. On the flip side, riding camber requires

concentration to avoid nasty edge catches, and strong legs and

setback stances in powder.

SNOWBOARDS:

Hidef, UNW8, Libertine

SKIS:

Syntax, Antidogma

HYBRID-V S-ROCKER

CAMROCK

THE BEST OF TWO WORLDS A SURFY NOSE WITH TAIL CONTROL

UNDERFOOT RESPONSE WITH FLOATATION SWITCH POWDER BUTTERS

We're not the pioneers of this technology but we rode it and liked it,

so we designed our own version. Hybrid V's softer waist makes

carves of all shapes and sizes melt together and the camber in the

tips launches ollies and adds a spicy kick to turns. From beginner to

pro everybody loves this camber line.

SNOWBOARDS:

Stereo, Paradigma, Pocketknife; LoveLife, Gogo

Combining the tail support of real underfoot camber with the

floatation of an early rise nose is a tricky business - but we nailed it.

Entering a sketchy windblown gully with control, using its 2 ft. pow

exit door with pleasure: This is where the S-ROCKER is at home.

SNOWBOARDS:

Morning Glory, Morning Split,

Creamer, Carbon Split

Our Camrock recipe blends a gluttonous dollop of rocker in the nose

and tail and pinch of camber underfoot. Notice the strong accents of

edge hold and smooth notes of effortless powder glide on your shred

palette. Compliments to the chef!

SKIS:

Lexington, Hill Bill, Rockwell,

Provoke, Bikini, Virtue

Resurrected with the Pillow Talk, Mid-riser rocker is the best

camber solution for those regularly riding switch in powder. A flat,

zero camber section runs between the inserts providing stability

and edge hold on harder snow. Mellow early rise rocker propagates

from the inserts into the nose and tail to aid floatation and increase

nimbleness. .

SNOWBOARD: Pillow Talk

SKIS:

Ego Trip

MID RISER

CAMBER POWER

CAMBER POWER CAMBER POWER

FLATROCKERED ROCKERED

ROCKEREDROCKERED

ROCKERED ROCKERED

ROCKEREDFLAT

POPCAMBER

S-ROCKERHYBRID-V

CamRock

JHG - The A.R.C has been busy developing new mind-bending shred

shapes. Skis and snowboards with split riding personalities: Max

effective edge and square centimetres in a min board or ski length.

Experimenting with complete shaping (outline, camber and core profile

together) in the lab and on the mountain has resulted in some crazy

discoveries: Unsinkable but nimble powder boards, sawn-off jib decks

with huge pop and edge-hold and the ultimate all-mountain ski recipe.

With Jekyll and Hide Geometry appearances can be deceiving.

HEX02 Technology Developed as an Aerospace technology, HEX02 is

a honeycomb structure manufactured from recycled paper which we

place strategically to reduce swingweight. Inorder to avoid resin

dropping into the combs (=weight!) , we use a homegrown shockfrozen

prepreg what we call HexMat.

Don't believe us? You can see it through our glory holes.

Heat from the friction generated by sliding rails and boxes can cause

plastic base material to deform. ABUSE BASE TECH is a thin coating of

metal particles beneath the base that conducts heat away from these

hot spots, extending the life of your favorite ride.

Featured in the Antidogma and for this season also in the Pocketknife.

New sleds are attracted to rocks, it's an unexplainable fact. Amplid's

STOMP GUARD technology increases the impact force required to blow-

out an edge by up to 215%. Say hello to early season dumps on your new

ride.

Featured in the Creamer or the Hill Bills.

AMPLID GREEN LIGHT MAXIME

Our ecological maximes: Boards, Skis, Skibindings, Poles: 90% of our

products being produced in the EU; Highest environmental standards

for production in EU; Cutting down max. travel for all ingredients -

currently 300 km only; WDT Polywood: Investment in RnD and Moulds

to reuse wood debris and safe energy; Lacquer curtain for UV-gloss is

banned and replaced by PLT; Distance factory chairlift: 10 km;

Distance headquarter chairlift: 8 km. The award winning Amplid

Green Light Project continues to teach us how to produce snowboards

and skis in the most ecofriendly way possible.

LIGHT

WEI

GHT

ECOF

RIEN

DLY

HAND

LING

LONG

EVIT

YDU

RABI

LITY

PAGE 8 PAGE 9AMPLID CAMBER LINE SCIENCE SHREDNOLOGICAL KEY FEATURES

THE A.R.C.s OWN IDEOLOGIES FROM THE SCIENTIFIC UNDERGROUND

CAMBER & ROCKER KEY TECH STORIES

Confusion free camber line choices: Each camber line

is unique in feel and performance. Finding the right

camber line for you is about understanding where,

when and how you want to ride.

Use the force or our guide young Pad Wan. Geometry

and camber line are the two most impactful

characteristics on how a shred will ride so that's how

we break it down for you.

Surfing spines on directional Camrock or nailing

switch hardways on twin Hybrid-V, what's your style?