zebra card printers market - bluestarinc.com€¦ · zebra card printers market presented by:...

The right asset. In the right place. At the right time.

Zebra Card Printers Market

Presented by: Robert Barselou

Agenda

The Need for Cards

Market Drivers

Card Technologies

Markets & Applications

Identify with Zebra

Conclusion - Future-ready with Zebra

The Need for Cards

• Plastic cards are a part of everyday life throughout the world

• Common standards (ISO) mean they are widely accepted

• Cards (both simple and smart) will be around for many years to come

• Governmental institutions are believers in plastic cards, & drive much of the demand

Think of the different uses for cards…

The Need for Cards

• Staff identity cards• Health cards• Law enforcement• Driving licenses • Voter registration cards• National ID• Border control• Fitness club membership• Visitor ID• Access control

The Need for Cards

• Loyalty cards• Gift cards• Gun licenses• Bus passes• Library cards• Student ID (multi apps)• ATM cards (cash machines)• Product ID - deli counters• Event management

Card IndustryMarket Drivers

The card industry exhibits strong growth• Physical security (buildings and borders)• ID theft drives technology advances• Standardization increases adoption

– Chip standards– Biometric standards– Reader technology

• Ease of implementation globally

Card Technologies

• Printing technologies – Offset printing– Dye diffusion/sublimation

• Encoding technologies– Magnetic stripe– Smart cards – Biometrics

Card Market Supply Map

Desktop Printers

Offset PrintingCard, Ribbon & Laminate Suppliers

Large Scale Dye Diffusion Printers

Zebra

Desktop Segment

Zebra – A Market Leader• One of the first vendors focused on market• Over 14 years of card technology innovation

– Dye diffusion and thermal transfer• 2M cards printed EVERY DAY on Zebra printers

Opportunity• Total market value $400 - $500M (printers and

supplies)• New technologies bringing new applications and

growth• 40 – 50% of revenues from supplies• Re-transfer growing fast

– Print quality– Smart cards

Smart Cards

• Magnetic stripe (ISO 7811)

• Contact Smart cards (ISO 7816)

• Contactless cards (ISO 14443 & 15693)

• RFID UHF Cards – EPC Gen 2 ISO 18000-6b

Cards in Retail

Applications

• Staff ID

• Cash register log on

• Driver ID

• Loyalty

• Gift cards

• Account cards

Gift Cards

• Current State of the Market– $19B market in the United States alone– Gift cards accounted for $2.7B spent in

United Kingdom in 2007• Opportunity

– Annual growth rate of 110% for thenext five years (estimated)

– Retailers in most of the regionshave not unleashed the fullpotential of gift cards

Source: The Voucher association (UK)

Why Gift Cards?

Source: The Voucher association (UK)

• Cash in advance!• Uses retailer’s existing card

payment system– No additional hardware– No additional training

• Back office financial process outsourced• Multi use (unlike vouchers)• Top ups create return customers• Personalization is helping to drive growth

Governmental Cards

Applications• National ID• Driver licensing• Voter registration• ePassport• Border control• Gun licenses• Government staff• Military and police ID• Citizen benefits

Education

Applications• Student ID/Registration• Staff ID• Library Records• Exam entry• Restricted Area Access• Network Login• Union/Club Membership• Cashless Campus

Growth Markets

• Retail gift and loyalty cards• Health cards• Non credit bank cards• Transport concession cards• Use of Smart Cards• Biometrics

What Makesa Good Opportunity?

• How many cards

• Timescale

• Locations

• Security/Durability

• Color or monochrome

• Repeat/Annuity business

Example 1

100K Cards, printed in one location, mono personalization, no security required:

$17,490Printers$4,990

2 x P330m Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$1,500

100 Mono Black

Ribbons

=

Update Update

Example 2

100K Cards, printed in one location, color printing,no security required:

$59,290Printers$5,790

2 x P330i Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$42,500

85 YMCKO Color

Ribbons

=

UpdateUpdateUpdate

Example 3

100k Cards, printed in one location, color printing,hologram laminate required:

Nearly 5 xthe value ofExample 1

$83,322Printers$13,990

2 x P630i Printers

+ Cards$11,000

200 Boxes of Cards

+ Ribbons$34,999

85 YMCK Color

Ribbons

+ Laminates$23,333

166 Rolls of Custom

Laminate

=

Over 3 years, if repeated,this project could be worth over $220K

Solutions to meet Customer Needs

Value Class Performance Class Security Class

CompactBest range in industry

Budget Friendly

Top Performance Feature Rich Top Quality

Maximized SecurityHigh Performance

Top Quality

1 or 2 sided Color or Monochrome Broad Option Selection Laminator

SuppliesExcellent Recurring Revenue

• iSeries Ribbons• Built in value to customers• Improved Security:

– Custom Security Cards – Custom Laminate– UV

Ribbons Cards Laminate Cleaning kits Custom Cards and Laminates

Looking into the Future

• UHF RFID in Performance class printers– Longer read range – up to 20 feet– New applications will drive demand growth

• Leverage Photo printing technology – Acquired through joint development with Kodak– Offer best in class card image quality

• Retransfer Card Printer– Address growing demand– Unique Zebra technology advantages

Positioned forSuccess with Zebra

• Leading brand in the market

• Wide product range

• Innovation leader

• Global sales, marketing and technical support

Questions