zalora main catalog standardimages.partner.zalora.com.s3.amazonaws.com/sellercenter...lighting &...

2

GENERAL IMAGE REQUIREMENTS p.3 – 4

Rules

Zalora Main Catalog Standard

LIGHTING & COLOR p.5 -11

Photography Setup Option 1 – Studio

Photography Setup Option 2 – White Wall

Lighting Required Standard

Dos & Don’ts

IMMEDIATE REJECT p.12 - 15

Immediate Don’ts

APPAREL DOs vs DON’Ts p.16 – 24

Required Standard

Ghost Mannequin & How To

Dos & Don’ts

Cropping

BUNDLES p.25 - 27

Do’s & Don’ts

PRODUCT p.28 - 42

Photography Setup - Products

Bags

Shoes

Jewelries

Watches

Sunglasses

INDEX

11/2015 – Image Sequence & Crop Guidelines

3

● portrait layout

● with plain background – Light Grey (apparel) , White (product)

● in JPEG format

● minimum 762pixel x 1100pixel and 300dpi in image size and resolution

- this is to ensure image is not pixelated

● Size of file: 2MB max/ per file

● clear and not blur/pixelated

- products are presented as the main focus of the image

- products are presented in a neat and tidy manner

● does not contain any other brand’s logo/name

● no watermarks

* Images that fail to meet these requirements will automatically be suspended

GENERAL IMAGE REQUIREMENTS

11/2015 – Image Sequence & Crop Guidelines

1100px (1)

762px (0.69)

Minimum 72ppi

4

THE IDEAL

CATALOG

The recommended guide is to

ensure good quality images and

consistency throughout Zalora

catalog.

5

LIGHTING & PHOTOGRAPHY

If no suitable model available and professional studio lighting is not achievable, ghost mannequin is highly

recommended for shooting kids wear

Main image presentation is the most important as it is shown on the catalog page.

Model/mannequin stand

straight with arms stretch

straight down.

Turn the apparel inside out if

needed.

Remove any tags if possible or edit

it away later.

Both side should look symmetrical

Apparel on

model/mannequin

Image of the inner part

Flat Lay Method

should be direct top view

Apparel should look as tidy and

straight as possible. Messy

wrinkles must be edited away.

+ =

PHOTOGRAPHY SETUP – OPTION 1 (GHOST MANNEQUIN)

Studio lighting is recommended in order for product to be presented professionally

Ghost mannequin of product is shot against a white background

Well lit lighting with no under/over exposure

Product is displayed neatly with no crumples

LIGHTING & COLOR – REQUIRED STANDARD

8

PHOTOGRAPHY SETUP – OPTION 2 (STUDIO)

CAMERA

• DSLR CAMERA

• 24-105mm lens

• Sycn-Cord or Wireless Flash Trigger

LIGHTING

• 500W/s Monolight • 2400mm Air-Cushioned Light Stand

BACKGROUND

• 2700mm super white seamless background paper

• 3600mm wide background support kit

• 2x 62.5mm (or equivalent) thickness black styrofoam

blockers

GOOD TO HAVE

• 4x 8kg sandbags for weighing down light stand and

background

REQUIRED EQUIPMENTS

9

PHOTOGRAPHY SETUP – OPTION 3 (WHITE WALL)

CAMERA

• DSLR CAMERA

• 24-105mm lens

BACKGROUND

• Clean & plain white wall with exposure to natural sunlight

• 2x 62.5mm (or equivalent) thickness black Styrofoam blockers

REQUIRED EQUIPMENTS

Studio lighting is recommended in order for product and model to be presented professionally

Product and model is bright and attractive, against soft grey background

Overall image does not look dull.

Model’s skin tone looks healthy & radiant

LIGHTING & COLOR – REQUIRED STANDARD

Poorly lit images does not appeal to customers

Strong dark background color Dull colored background and lack

of light makes the overall image

unappealing

Image looks like it is being shot

using a mobile phone camera/low

quality camera.

LIGHTING & COLOR – REJECT

12

IMMEDIATE REJECTS

WATERMARKS

Absolutely no

watermarks of any

kind is allowed

TWO MODELS

One model per item

(unless item is

reversible, multi-

pack, couples wear

See pg. 33

SELFIES

Absolutely no selfies

allowed

MAIN IMAGE IMMEDIATE NO NO’S

DISTORTED/

STRETCHED

Images must

be hi-res and

not stretched

or

compressed

when

uploaded

See pg. 3

LANDSCAPE

Image must be in

portrait and fits the

frame dimensions

with no white spaces

around it

See pg. 3

FACELESS MODEL

Do not crop your

model’s head off

for the main image,

except for

bottoms

Only shoot with

models that are

suitable for Zalora

and your brand

See pg. 35 - 37

BRIGHT

BACKGROUND

Absolutely no bright

colored backgrounds

and walls

See pg. 19

MAIN IMAGE IMMEDIATE NO NO’S

SITTING & DISTRACTING BACKGROUND

Model should be standing to show off the full

outfit

Background must not be dark with foreign

objects

SLEEPING INFANT

Baby clothes should

be shown as ghost

mannequin

See pg.

MAIN IMAGE IMMEDIATE NO NO’S

FOREIGN OBJECTS

Main products must not

be cluttered with other

foreign objects

MANNEQUIN

Absolutely no

mannequin

allowed for both

apparel and

products (main

image)

See pg. 18 - 20

GRAPHIC

PRINTS

Images must

be clean with

no graphic

designs and

wordings on it

ANGLED

PLACEMENT

Must be

arranged and

shot from front

view

DUAL IMAGE

Only one image

per frame is

allowed

16

APPAREL

This is the required standard for non-model shots on ZALORA catalog:

Product must be strictly on white background and well lit

Garment’s shape must be tidy, flattering and accurately presented

APPAREL – REQUIRED STANDARD

Apparel is shown clearly in

tidy manner

Back of apparel is shown clearly in

tidy manner

Detail of apparel shown clearly

in a tidy manner

First image (Front) Second image (Back) Third image (Detail)

Flat Lay on white

background

Flat Lay on designed

background

1 2 3

Apparel is shown clearly in

tidy manner

Back of apparel is shown clearly in

tidy manner

Detail of apparel shown clearly

in a tidy manner

First image (Front) Second image (Back) Third image (Detail)

1 2 3

Cropped bottom

shot is

acceptable

Product on hanger

APPAREL – REQUIRED STANDARD

This is the required standard for non-model shots on ZALORA catalog:

Product must be strictly on white background and well lit

Garment’s shape must be tidy, flattering and accurately presented

Main image presentation is the most important as it is shown on the catalog page.

Bad standard of ghost mannequin will be strictly rejected

Apparel is shot in an untidy

manner

The shape of the garment is

not flattering

Garment is cropped off

Visible mannequin and hanger is

not allowed

Mannequin should be edited out

Too much folds and crinkles

Untidy Ghost Mannequin On Mannequin/ Hanger Bad placement and

crumpled shape

GHOST MANNEQUIN - REJECT

Missing/Cropped

Products should be shown in full

and frontal

Mannequin silhouette should be

straight and tidy

This is the required standard for ZALORA catalog. Model and product must be presented in a clean and tidy manner on a light grey background.

Presentation of the main image is very important in order to portray your products the best on main catalog.

APPAREL – REQUIRED STANDARD

Apparel is shown clearly in

tidy manner

Back of apparel is shown clearly in

tidy manner

Suggested styling of the apparel Detail of apparel shown clearly

in a tidy manner

First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail)

1 2 3 4

Image can be cropped to focus on the main apparel that is for sale – for bottoms only

Presentation of the main image is very important in order to portray your products the best on main catalog.

Apparel is shown clearly in

tidy manner

Back of apparel is shown clearly in

tidy manner

Suggested styling of the apparel Detail of apparel shown clearly

in a tidy manner

First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail)

APPAREL - REQUIRED STANDARD

1 2 3 4

Main Image with scenery background that is NOT acceptable.

Messy and

distracting objects

Inappropriate

location

Dark colored

and messy

background

OUTDOOR – REJECT

Exaggerated

and

inappropriate

pose

Model edited

onto fake

backdrop

Image cropping should show the main apparel in full.

CROPPING – DO & DON’T

Apparel is shown clearly Model and garment

should fill up 60-70% of

the full image

Too much negative and

unwanted space within

the frame

Product view is being

minimized

Apparel is cropped off, not

showcasing clearly what the

product is on main image

Background crop does

not fit the full frame

Ghost mannequin and suitable child model

Ghost Mannequin of product

presented in a clean and tidy

manner.

Flat lay of product presented

in a clean and tidy manner

Suitable model for the

product presented in a clean

and tidy manner.

Suitable model for the

product presented in a clean

and tidy manner.

SUMMARY KIDS APPAREL– ACCEPT

25

BUNDLES

Main image must be ghost mannequin

All products should be arranged from top left to bottom right in a diagonal angle

Apparel is shown clearly in a

decent and tidy manner

Detail of apparel shown clearly

in a decent and tidy manner

BUNDLES – REQUIRED STANDARD

Kids product on model is allowed only if it is shot:

a) Against plain and light grey/white background

b) Presentable with high standard of quality

c) Less than 2 models

Apparel is shown clearly in a

decent and tidy manner

Lighting and model is ideal

BUNDLES – ACCEPT

•

•

•

28

PRODUCT

29

PHOTOGRAPHY SETUP – PRODUCTS

CAMERA

• DSLR CAMERA

• 24-70mm lens

• 2 x 500W/s Monolight with Soft Box

BACKGROUND

• White Table Top

• White Backdrop

• White Cardboard (i.e. A2 size)

• Transparent Acrylic Platform

REQUIRED

EQUIPMENTS

BAGS - REQUIRED STANDARD

First image should be frontal

view of product presented in a

tidy manner

Front view

Second image should show the

side view of product presented

in a tidy manner

Side view

Third image should show the

back view of product presented

in a tidy manner

Back view

Fourth image should show the

detail of product presented in a

tidy manner

Detail view

Main image of product should be presented against white background in a tidy manner

1 2 3 4

Main image of product should be presented against white background in a tidy manner

BAGS - ACCEPT

Product presented on a plain

white background in a neat and

tidy manner

Product on a plain white

background with straps

presented in a neat and tidy

manner

Product slightly angled on a

plain white background with

straps presented in a neat and

tidy manner is still acceptable

Main image presentation which will be rejected

Product on model should be

3rd or 4th image, not the main Part of product is cropped Product must be against white

background only

Messy strap placement

BAGS – REJECT

SHOES – REQUIRED STANDARD

First image must be 90

degree and facing the right

side

Against clean white

background

First image (Side) Second image (Side) Third image (Front &

Top View)

Fourth image (Optional)

Main image of product should be presented against white background in a tidy manner

1 2 3 4

Main image presentation and angle of shoes that are NOT acceptable

SHOES – REJECT

Angle too high/low Busy/unattractive

background

Too much negative space Product presented in

a pair Gradient, dull looking

background.

JEWELRIES – REQUIRED STANDARD

First image shows the product

in a clear and tidy manner

Close up of product’s main

feature.

Detail that customers might

want to see.

Front view Close up view Detail view

Main image of product should be presented against white background in a tidy manner

1 2 3

JEWELRIES – ACCEPT

Product’s main feature

(usually pendent with a simple

chain) on a plain white

background

Product on a plain white

background presented in a

neat and tidy manner

Product on a plain white

background

Product flat lay on a clean

plain background

Main image of product should be presented against white background in a tidy manner

Main image presentation and equipment used for jewelry placement that are NOT acceptable

JEWELRIES – REJECT

Non white background Foreign object in the image Product on a mannequin Scenery background Product On Model

WATCHES – REQUIRED STANDARD

First image should be direct

frontal view of product

presented in a clean and tidy

manner.

Second image should side

view of product presented in a

clean and tidy manner.

Third image should be direct

back view of product

presented in a clean and tidy

manner.

Front view Close up view Back view

Main image of product should be presented against white background in a tidy manner

1 2 3

Presentation and angle of watches that are NOT acceptable

WATCHES– REJECT

Back of product Main product look too small Double image in a frame Product cropped and

doesn’t fit the frame

40

PHOTOGRAPHY SETUP – GLASSES

CAMERA

• DSLR CAMERA

• 24-70mm lens

• 2 x 500W/s Monolight with Soft Box

BACKGROUND

• White Table Top

• Solid White Backdrop

• White Cardboard (i.e. A2 size)

• Transparent Acrylic Platform

REQUIRED

EQUIPMENTS

SUNGLASSES – REQUIRED STANDARD

First image should be direct

frontal view of product

presented in a clean and tidy

manner.

Second image should be 45

degree angled view of product

presented in a clean and tidy

manner.

Third image should be direct

back view of product

presented in a clean and tidy

manner.

Front view Side view Detail view

Main image of product should be presented against white background in a tidy manner

1 2 3 OTHER ACCEPTABLE ANGLE

FOR GLASSES:

• Top angled view • White Background

Main image presentation and angle of glasses that are NOT acceptable

SUNGLASSES – REJECT

Bad background reflection

on the lens

Product not shown clearly

Tag is still on product

Dark colored background Foreign object on image

Pacakaging can be

shwon on the 2nd or 3rd

image