yumbutter

#NourishTheWorld

#NourishTheWorld #SMBMad

#NourishTheWorld

B R E A T H E

#NourishTheWorld

“Think of a business that cares profoundly

about the well-being of its customers,

seeing them not as consumers but as flesh-and-blood human beings whom it is

privileged to serve…” –  John  Mackey,  Conscious  Capitalism  

#NourishTheWorld

LIKE & DO GOOD

#NourishTheWorld

LIKE & DO GOOD

YOU // LIKE our Facebook page or share

this morning’s post.

WE // Feed

an additional 5 children in

need.

à

www.facebook.com/Yumbutter

#NourishTheWorld

Nourish the World

#NourishTheWorld

Holistic responsibility à COGSS

1.  CRAFT food that’s Clean, Fun, Fair

2.  OPENLY share about Holistic Health

3.  GROW compassion through supply chain 4.  SUPPORT organic farmers & responsible companies 5.  SUSTAIN a positive financial return – and use it to

do more good.

#NourishTheWorld

#NourishTheWorld

#NourishTheWorld

B Corps solve social and environmental problems

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Why does any of this matter ?

#NourishTheWorld

Mouth rockin’, World Changing Nut Butters

#NourishTheWorld

#NourishTheWorld

- 2X Omega 3 - - Complete Protein –

- Low Glycemic – - Antioxidants –

+ Nutrient Dense +

#NourishTheWorld

GO-Anywhere. Do-anything.

#NourishTheWorld

The Vision Begins…& Grows

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Story

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#NourishTheWorld

#NourishTheWorld

#NourishTheWorld

How to use Social Media

to grow a food company

#NourishTheWorld

Have Bad @ss Fans

#NourishTheWorld

How we get social

1.  Facebook 2.  Mailchimp VIP list 3.  Instagram (for fun), 4.  Twitter (at Trade Shows and events),

#NourishTheWorld

Brand Building & Cool Stuff

#NourishTheWorld

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Big

Announcements

#NourishTheWorld

#NourishTheWorld

#NourishTheWorld

#NourishTheWorld

Kickstarter: YumbutterGO Rocks It •  2nd highest grossing food project

launched from Wisconsin •  Pre-sold $3,500 in first day •  Allowed us to protoype YumbutterGO

and begin showing to retail buyers •  Disrupting nut butter industry

#NourishTheWorld

#NourishTheWorld

#NourishTheWorld

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Launch Plan

#NourishTheWorld

A Few Tips

1.  Bit.ly URL 2.  Website landing page 3.  Pre-write forward emails

4.  USE SOCIAL REALITY - Throw a party!

#NourishTheWorld

Subject: Important life announcement - please forward Hey *|FNAME|*, I hope this finds you well! For the last year I've been pouring my life into a new project called YumbutterGO! Today we're unveiling a revolutionary approach to peanut butter that rocks your mouth, fuels your body, and is better for our planet. And although Kickstarter doesn't allow us to mention this, for every pouch we sell, we help feed a malnourished child as part of our business model - BuyOne:FeedOne. Check 'em out: bit.ly/yumbutterGO It’d mean the world to me if you help spread the word by simply clicking the Facebook and Twitter buttons on the page. Just TWO clicks makes a HUGE difference! If you have time for two more clicks, you can check out our video and Kickstarter page. Catch me up soon *|FNAME|*. thanks for being huge! adrian PS>...If you have a chance, can you fwd this email to friends, family, co-workers...anyone you think would be interested. The more the better! Here's the link again: http://bit.ly/yumbutterGO

#NourishTheWorld

#NourishTheWorld

ßWhere are you?

#NourishTheWorld

Grassroots Challenge How well does our social media

network actually work?

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#NourishTheWorld

#NourishTheWorld

Share & Eat Good 1.  See store MAP 2.  Ask: “Who do I know?” 3.  Spread the Word

4.  Email me with your efforts and get a FREE YumbutterGO.

adrian@yumbutter.com

#NourishTheWorld

"You never change things by fighting the existing reality. To change something,

build a new model that makes the existing model obsolete."

- Buckminster Fuller

#NourishTheWorld

Reminders: LIKE Facebook or Share

post to feed children

#SMBMad #NourishTheWorld

#NourishTheWorld

Mouth rockin’, World Changing Nut Butters