your guide to the donor experience - desktop reference 2014, blackbaud pacific

THE CONSTITUENT LIFECYCLEYour Guide to the Donor Experience

People have evolved.

So have their fundraising preferences and expectations.

To succeed, you have to learn how to engage with your supporters in today’s digital world.

Here’s how . . .

The Constituent Lifecycle

The constituent lifecycle hasfour stages:

Discovery

Engagement

Solicitation

Endorsement

With theright strategies, you can move constituents through these stages.

Discovery

Get Discovered

Identify your target.Don’t focus oneveryone; buildconstituent personas.

Get Discovered

Create opportunities. Go where your personas are, including the Internet.

Get Discovered

Create opportunities. Go where your personas are, including the Internet.– Maintain a blog, connect on social, try peer-to-peer

Get Discovered

Offer a path. Create landing pages on your website that are simple, inviting, and have a clear purpose.

Engagement

Engage Your Constituents

Ask for something (other than giving money) that will invest them in your cause.

Engage Your Constituents

Ask for something (other than giving money) that will invest them in your cause.– Like signing an online petition

Engage Your Constituents

Offer somethingthey value in return.

Engage Your Constituents

Offer somethingthey value in return.– Like discounts on tickets or an opportunity to pre-register for your next event

Engage Your Constituents

Provide a source of knowledge through blogs, emails, or subscriptions.

Solicitation

Solicit Investment

Build a case that is consistent, shows impact, and is personal.

Solicit Investment

Make it easy to pull the trigger with online volunteer signups and donations, mobile-friendly donation pages, and mobile check-ins at events.

Endorsement

Get Endorsed

Say thank you with personalised letters that show donation impact.

Get Endorsed

Create emotional attachment by giving your investors something they can be proud of.

Get Endorsed

Drive participation by offering opportunities to volunteer or asking donors to serve on committees.

Get Endorsed

Make everything shareable with social sharing buttons on your website, peer-to-peer fundraising, forwarding options in emails, and swag.

The Constituent Lifecycle

Follow these strategies to keep up with the evolving constituent lifecycle. . .

. . .and connect with supporters in today’s digital world.

For more on constituent lifecycle strategies and tools, download

the full report at:

www.blackbaud.com.au/desktopreference