young lions 2011 präsentation media sophia dworzak & markus zehnal jeder kann was tun. wir...
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Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
Jeder kann was tun. Wir gehören alle zusammen.
Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
CAN YOU IMAGINE?
Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
TARGET 2. Mio €
= CxO
Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
How do you
like my
bedroom?
www.vinzirast.at
PRINT „OUT OF HOME“
CONCEPT
• Testimonial co-operation• Newspapers• Magazines
• Teasercampaign• Place cardboards in front of houses
• Place messages at puplic spots and events• i.e. Stadtpark, Graben, MQ• i.e. Cigar Club, Managment Circle
Provocation
GUERILLA MARKETING
Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
OUTCOME
Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal
SUMMARY
€ 2. Mio
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