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You’ll Never Know Until You AskSmith College
November 6, 2015
TOPICS FOR DISCUSSION
1. Welcome2. The Current Environment
for Annual Giving3. Smith Fund Facts & Figures4. The Important Role of
Smith Fund Volunteersphoto here
The Current Environment for Annual
Giving
photo here
3.5%
5.7%
5.1%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
Private Institutions – Median % Change in Revenue
FY12 FY13 FY14
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
REVENUE TRENDS
3.5%
5.7%5.1%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Private Institutions – Median % Change in Revenue
FY12 FY13 FY14
0.9%
9.3%
2.6%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Smith College – % Change in Revenue
FY12 FY13 FY14
$12M
$10.7M
$11.7M
REVENUE TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
$662
$730
$746
$600
$650
$700
$750
$800
Private Institutions – Median Revenue per Donor
FY12 FY13 FY14
REVENUE TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
$662
$730$746
$600
$650
$700
$750
$800
$850
$900
$950
Private Institutions – Median Revenue per Donor
FY12 FY13 FY14
$776
$835
$900
$600
$650
$700
$750
$800
$850
$900
$950
Smith College – Avg. Revenue per Donor
FY12 FY13 FY14
REVENUE TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
-0.7%
0.3%
0.9%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
Private Institutions – Median Change in Donor Counts
FY12 FY13 FY14
PARTICIPATION TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
-0.7%
0.3%
0.9%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
Private Institutions – Median Change in Donor Counts
FY12 FY13 FY14
0.0%
-0.4%
0.0%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
Smith College – Change in Donor Counts
FY12 FY13 FY14
14,338 13,81613,832
PARTICIPATION TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
20%
19% 19%
17%
18%
19%
20%
21%
22%
Private Institutions – Alumni Participation
FY12 FY13 FY14
PARTICIPATION TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
20% 19% 19%
0%
5%
10%
15%
20%
25%
30%
35%
Private Institutions –Participation
FY12 FY13 FY14
31% 30% 30%
0%
5%
10%
15%
20%
25%
30%
35%
Smith College –Participation
FY12 FY13 FY14
PARTICIPATION TRENDS
*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions
PARTICIPATION COMPARED TO PEERS *
* Data from U.S. News & World Report – The “2016” issue is published in the fall of calendar year 2015.
25%
30%
35%
40%
45%
50%
55%
60%
65%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Amherst College (MA)
Bryn Mawr College (PA)
Dartmouth College (NH)
Davidson College (NC)
Hamilton College (NY)
Middlebury College (VT)
Mount Holyoke College (MA)
Smith College (MA)
Wellesley College (MA)
Williams College (MA)
0.6%
1.1%
1.3%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
Private Institutions – Median Change in Gifts Per Donor
FY12 FY13 FY14
PARTICIPATION TRENDS
0.6%1.1% 1.3%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Private Institutions – Median Change in Gifts Per Donor
FY12 FY13 FY14
1.6%
6.3%
10.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Smith College – Change in Gifts Per Donor
FY12 FY13 FY14
1.62
PARTICIPATION TRENDS
1.51
1.36
More Smith Fund Facts and Figures
FY16 GOALS(JULY 1, 2015 – JUNE 30, 2016)
Securing $12.75M in Smith Fund revenue (from $11.9M)
Increasing the rate of participation to 37% (from 34%)
$10.4M $10.6M $10.7M $11.7M $12M $11.9MGoal
$12.75M
FY10 FY11 FY12 FY13 FY14 FY15 FY16
SMITH FUND CAMPAIGN HISTORY
14,868 14,312 14,338 13,832 13,816 13,235
12,000
12,500
13,000
13,500
14,000
14,500
15,000
FY10 FY11 FY12 FY13 FY14 FY15
Number of alumnae donors
DONOR PARTICIPATION IN THE SMITH FUND
ANATOMY OF A “SYBUNT” (SOMETIMES DONOR)
The average SYBUNT…
gives less than $100 (when she gives) didn’t miss only this year. If she gave last year, she probably missed the year before that. is younger—in the classes of 1980 - 2015. just celebrated her reunion.
0%
5%
10%
15%
20%
25%
30%
35%
40%
FY10 FY11 FY12 FY13 FY14 FY15 FY16
GOAL: 37%
DONOR PARTICIPATION IN THE SMITH FUND
FY10 – FY14: Smith Fund giving only FY15: All gifts to Smith
23%
6%
38%
52%
46%
0%
10%
20%
30%
40%
50%
60%
FY11 FY12 FY13 FY14 FY15
STUDENT GIVING: THE SENIOR CLASS CAMPAIGN
HOW HAVE THINGS CHANGED?
*10s data excludes the senior class
43%
49%52%
68%
77%
37%
37% 38%
32%
40%
20%
30%
40%
50%
60%
70%
80%
5thReunion
10thReunion
15thReunion
20thReunion
25thReunion
Reunion Year Participation Comparison Class of 1960 vs. 1990
Class of 1960 Class of 1990
37%
57% 58%
40%
32%28%
23%19%
25%
0%
10%
20%
30%
40%
50%
60%
70%
40s 50s 60s 70s 80s 90s 00s 10s* Adas
FY15 Average Participation by Decade
The Important Role of Smith Fund
Volunteers
ELEMENTS FOR SUCCESS
Smith Fund Volunteers and Staff Traditional (Class-based) and Volunteer Leadership Corps (Regional and other approaches)
Smith Fund Volunteer Program Chair:
Leslie Brooks Solomon ’82
Volunteer Leadership
CorpsClass Agents
Smith Fund Chair: Erika Smith Brewer ’86
SMITH FUND VOLUNTEER STRUCTURE
Sophia Smith believed in women. She predicted that, when given a rigorous education, “their power for good will be incalculably enlarged.” She was right. Smith has produced powerful women since 1875. Now more than ever, Smithies like us turn disruptive ideas into meaningful action. We embrace change and make a difference. We are incalculably powerful.
We give to The Smith Fund, because it supports the kind of education that Sophia Smith envisioned. With every dollar, we ensure that Smith’s legacy lives on in each of us. Together, let’s power Smith so that Smith powers the world. Support The Smith Fund.
Power for Good
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TAGLINE:
The Smith Fund
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MAKING “THE ASK”:
THE MAIN JOB OF FUND RAISERS
Prepare
Plan
Ask
Celebrate your success!
PREPARING YOUR CASE FOR SMITH
Why is Smith important to you? Use the tools for volunteers on our website Review your assignment list and contact sheets
PLAN FOR YOUR CALLS
Schedule time to make your calls Check in with Smith Fund staff or inspiration and encouragement If you don’t reach someone, clearly state follow-up plans
MAKE “THE ASK”
Principles Practice
HANDLING COMMON OBJECTIONS
SUCCESS COMES IN MANY FORMS
Final Thoughts and Questions
Thank You!
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