workshop 1 8 fei vienam workshop festival timelines
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Nick DoddsManaging Director
British Council VietnamFestival Workshop17-20 March 2010
Lịch trình FestivalHai nguồn hữu ích từ UK
Hội đồng Du lịch Xứ Wales• http://www.timelineforevents.co.uk/english/index.html
Sự kiện Scotland• http://www.eventscotland.org/funding-and-resources/event-
management-a-practical-guide/
British Council VietnamFestival Workshop17-20 March 2010
British Council VietnamFestival Workshop17-20 March 2010
Nội dung kế hoạch Người xử lý Đỏ Đỏ Vàng Vàng Xanh Xanh Chú thích
Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối
Ý tưởng/ Thiết kế Sự kiện
Thành lập ủy ban
Đề ra lịch trình Lập Kế hoạch
Nghiên cứu và xác định ngày
Mở Tài khoản Ngân hàng
Ý tưởng Chính/ Chủ đề
Tìm Địa điểm – Đặt chỗ
Xác định các quỹ
Xác định các giấy phép cần thiết
Kiểm tra ràng buộc pháp lý
Đội Tổ chức
Liên hệ với các điểm thăm quan/sự kiện khác
Xác định ai làm gì
Đưa ngày vào Danh sách Sự kiện
Bắt đầu xin cấp phép
Dự thảo Ngân sách
Bảo hiểm – tổ chức/hỏi giá
Xây dựng Kế hoạch Marketing
Bắt đầu hẹn lịch với nghệ sĩ/ người khác
Tài trợ
British Council VietnamFestival Workshop17-20 March 2010
Nội dung kế hoạch Người xử lý Đỏ Đỏ Vàng Vàng Xanh Xanh Chú thích
Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối
Xây dựng kế hoạch PR/Báo giới
Trang Web
Kiểm tra tình hình cấp phép
Làm hồ sơ xin tài trợ
Liên hệ nơi đặt quảng cáo
Duyệt ngân sách
Duyệt Kế hoạch Marketing/PR
Duyệt Quỹ tài trợ
Duyệt Kế hoạch Thực hiện
Contingency-Risk assessment
Health /Safety/Security
Transport control
Emergency plan
Emergency Services
Confirmation Bookings-artists
Marketing/Full PR
Weather
Operational Plan
Venue
Services/Facilities
Entertainment/Media
Staff/Training
Dealing with Visitors
Catering/Merchandising
Administration
British Council VietnamFestival Workshop17-20 March 2010
Nội dung kế hoạch Người xử lý Đỏ Đỏ Vàng Vàng Xanh Xanh Chú thích
Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối Ngày sớm nhất Ngày cuối
Contingencies
Evaluation-Finalise Accounts
Set Date for Next Event
Feedback to Sponsors/Funders
Final PR
Staff De-brief/Thank you
• Chapter 1:Where to Start - General Planning
• The planning process is one of the most important aspects in successful Event Management: the more robust the plan, the smoother the journey to success. In this chapter we give you a guide to general planning.
British Council VietnamFestival Workshop17-20 March 2010
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 2:Business Planning
• An event Business Plan serves to communicate the strategic plan for taking the event forward, usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan, and this chapter explains how you should go about creating one.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 3:Putting the Team Together
• There are no ‘off the peg’ organisational structures that can be employed to deliver events. Each event is as individual as the objectives it aims to achieve – and the people that deliver it.
• Chapter 4:Budgets and Financial Planning
• Good financial management is fundamental to the delivery of successful events. Our advice is simple: plan ahead, be realistic, keep on top of your budget and implement control systems that work for you.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 5:Making it Add Up - Financial Planning
• When predicting the likelihood of an event’s success, two important questions have to be asked: 1) Is it financially viable? 2) Is it sustainable? (if it’s not a one-off proposition) This chapter will give you a head start where fundraising is concerned
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 6:The Programme
• Regardless of event type, a strong event programme is essential for success. If the programme is insubstantial or of poor quality it will not live up to the expectations of the audience/participants. This chapters gives you advice on setting up a programme.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 7:Legal Issues
• Understanding your responsibilities under law is an essential part of effective event management. Organising an event involves taking care of a variety of legal issues. At the outset you need to define the legal responsibilities associated with running your particular event, and if they can be delivered within the available timescales.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 8:Insurance
• Organising the appropriate insurance for your event is essential. Attention to detail is of utmost importance when putting in place the cover that is required. In taking out insurance, the insurer/underwriter agrees to provide security against future loss, damage or liability in return for a non-refundable premium paid by the event.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 9:Event Production
• This chapter is intended to help you start thinking about how to safely deliver your event from an operational point of view.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 10:Operational Communications
• This section describes two operational communication tools: 1) The Event Manual and 2) the Staff Briefing Document. Guides are provided to help you create your own versions.
British Council VietnamFestival Workshop17-20 March 2010
• Chapter 11:Marketing and Communications
• This section aims to give those who are new to event marketing and communications a basic guide to help them through the planning process. It may also act as a stimulus for more experienced event marketers to review or rethink existing activity.
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British Council VietnamFestival Workshop17-20 March 2010
• Chapter 12:Visitor Research
• How can you develop and grow your event audience if you don’t know anything about it? Building a picture of who attended the event, where they came from, how they found out about it, what they enjoyed and if they will return is essential when developing marketing strategies. Discover our tips for visitor research in this helpful chapter.
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British Council VietnamFestival Workshop17-20 March 2010
• Chapter 13:Post Event
• It’s not over yet. The final step in the event management process is one of good business practice and good housekeeping and our advice is to start it as soon as possible after the event.
British Council VietnamFestival Workshop17-20 March 2010
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