working with parents to increase business alys shantz shantz photography ...

Working with Parents to Increase Business

Alys Shantz Shantz Photography www.shantzphotography.com info@shantzphotography.com 4 Feb 2014

Only 25% of Canadian parents consider sleep-away camp beneficial

Source: Gandalf Group. 2012.

What Kids Need

What Camp Offers

How to Work with

Parents

What Kids Need

What Camp Offers

How to Work with

Parents

Kids today spend 8 hoursper day using some form of new media

Source: American Academy of Pediatrics. 2013.

Today’s kids explore half of whattheir parentshave explored

Last Child in the Woods: Saving Our Children from Nature Deficit Disorder. Richard Louv. 2008.

74% of kids get less than1 hour of physical activity per day Source: Y-USA. 2011.

Essential Character Strengths

Grit

Zest

Self-control

Social IntelligenceGratitude

Optimism

Curiosity

How Children Succeed: Grit, Curiosity, and the Hidden Power of Character. Paul Tough. 2012.

What Kids Need

What Camp Offers

How to Work with

Parents

What Kids Need

What Camp Offers

How to Work with

Parents

7 Experiences that Build ResilienceNew

Relationships

Powerful Identity

Feeling of Control

Fairly TreatedPhysical Development

Belonging

Cultural Understandin

g

Camps Make Children Resilient. Unger. 2012.

Lasting Behaviour Change in YouthSocial

integration and citizenship

Environmental awareness

Attitudes towards physical activity

Emotional Intelligence

Self-confidence

and personal development

Canadian Summer Camp Research Project. Glover et al. 2013.

So why don’t more parents send their kids to camp?

Parents are afraid

Current searches

don’t help

What Kids Need

What Camp Offers

How to Work with

Parents

What Kids Need

What Camp Offers

How to Work with

Parents

Camp is a safe space

Let’s share our message

The key is communication

Involve parents

Help each other

What Kids Need

What Camp Offers

How to Work with

Parents

Camp is still Magic