wolfe org info_presentation

WHO AM I AND WHY AM I HERE?

TRACY WOLFE

MEDIA MANAGER [DIGITAL ASSET MANAGER]

CORBIS IMAGES : BILL & MELINDA GATES FOUNDATION PROJECT

I have an MLIS from San Jose State University with a focus on the

Organization of Information and Emerging Technologies. I have worked

on digital asset management for the advertising industry, interned in

search at Getty Images, assisted on a digital archiving project at The

Seattle Public Library and currently I am the DAM

Administrator/Librarian for the Bill & Melinda Gates Foundation

Communications department at Corbis Images.

Corbis creates all the photo and video content for the Gates

Foundation and I catalog it and manage the system.

PUTTING IT ALL TOGETHER IN REAL LIFE

• How to choose a metadata scheme

• When facets are appropriate

• How to create order out of customized chaos

• The importance of authority control

• Why a data dictionary can be your best friend

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

• Photos depicting art, architecture and aspects of the 1962

World’s Fair. Collection also included ephemera – posters,

menus, souvenirs.

Link:

http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p1

5015coll3

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

• Project Challenges

• Fixed resources

• Multiple creator names – example: photographer and architect

• CONTENTdm system metadata limitations

• Consistency with existing collections

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

• Solution:

• After evaluating VRA Core and Dublin Core, we decided to simply

add multiple creator fields to accommodate Photographer,

Architect, Artist and Author and to ultimately use Dublin Core.

CASE STUDY 1 – SELECTION OF METADATA STANDARD

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

• Authority Control:

• For the Subject field we used LCSH as well as a locally created

controlled vocabulary informed by the Getty Union List of Artist

Names when possible.

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

CASE STUDY 1 – SELECTION OF METADATA STANDARD

The Seattle Public Library Century 21 Digital Collection

Link:

http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p1

5015coll3

CASE STUDY 2 – RETAIL FACETS

Nordstrom.com

Link: www.nordstrom.com

• Several controlled vocabularies including Brand, Department,

Item Type, Size, Color, Price Range form a faceted classification.

CASE STUDY 2 – RETAIL FACETS

Nordstrom.com

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Link: https://mam.gatesfoundation.org/mediabin/

• This media asset management system serves the Communications

department and vendors at the foundation and is comprised of 100K

images, documents and videos. It runs on the HP/Autonomy MediaBin

platform and has approximately 400 users.

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

• Some of the metadata fields can be mapped to existing standards:

• Caption > Dublin Core or IPTC Core Description Field

• Creator Name > Dublin Core or IPTC Core Creator Field

• Credit > Dublin Core Rights Field

• Keywords > Dublin Core Subject or IPTC Core Keywords Field

• Name > Dublin Core Identifier

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

• Some of the metadata fields are completely custom, based on

foundation business requirements:

• Area of Focus > Family Planning, Polio, Malaria, HIV, Vaccine Delivery

• Division > Global Health, Global Development, Global Policy & Advocacy

• Co-Chair Name > Bill Gates, Melinda Gates

• Previously Used > designates if an asset was used in marketing materials

• Shoot Code > internal identifier including location prefix, shoot date and

photographer initials (example ASIA20130131LL)

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Facets and Filtering

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Authority Control : Keywords

• The Keyword list is constantly updated as a text file and includes Proper

Names, Company Names, Names of foundation staff members, and

categories describing actions, objects, locations, agriculture, science,

healthcare, etc.

• The list was initially developed from client input and the larger Corbis

vocabulary and has evolved to be informed by search logs, the

foundation website and blog, and user input.

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Authority Control : Keywords

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Authority Control : Keywords

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System : Keyword Workflow

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Keeping Track of Customization : Documentation

• Data Dictionary > includes fields, field permissions, description,

authority

• Filters > customizable in XML document, retain back-up list of changes

• Search > customizable in XML document, retain back-up list of changes

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Example of fields visible to a general user:

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Summary : Challenges with Custom Projects

• Satisfying user and business requirements

• Flexibility and consistency

• Tracking changes and processes

• User training

CASE STUDY 3 – CUSTOM METADATA AND FACETS

The Bill & Melinda Gates Foundation MAM System

Link: https://mam.gatesfoundation.org/mediabin/

CONTACT INFORMATION

TRACY WOLFE

tracy.wolfe@corbis.com

www.tracywolfe.com

www.modlibrarian.posterous.com

@Mod_Librarian