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Wisconsin State of Mind:

A National Perception Study

WI is a Leader in… All Responses (N=2018)

• Parks and Recreation/Natural Resources

• Quality of Life

• Sense of Community

WI is a Leader in… Wisconsin Respondents (N=1336)

18-34 35+

Quality of life Parks/Rec./Natural Resources

Sense of Community Quality of life

Parks/Rec./Natural Resources Sense of community

WI is a Leader in… Out-of-State Respondents (N=682)

18-34 35+

Sense of community Parks/Rec./Natural Resources

Quality of life Sense of Community

Parks/Rec./Natural Resources Quality of life

Important in Selecting a Place to Live

All Responses

• Education

• Job Opportunities

• Crime/Safety

Important in Selecting a Place to Live Wisconsin Respondents

18-34 35+

Job opportunities Education

Education Job opportunities

Crime/safety Crime/safety

Important in Selecting a Place to Live Out-of-State Respondents

18-34 35+

Job opportunities Job opportunities

Wage/salary Crime/safety

Crime/safety Education

How Does WI Stack Up All Responses

What WI is best at… • Sports and Recreation

• Commute Time

• Crime/Safety

What WI needs work on… • Weather

• Social Tolerance/Diversity

• Job Opportunities

How Does WI Stack Up Wisconsin Respondents

18-34 35+ WI is best at… WI is best at…

Sports/rec. Commute time

Commute time Sports/rec.

Cost of living Crime/safety

Crime/safety Cost of living

Education Education

WI needs work on… WI needs work on… Weather Social tolerance/diversity

Social tolerance/diversity Weather

Job opportunities

How Does WI Stack Up Out-of-State Respondents

18-34 35+ WI is best at… WI is best at… Cost of living Sports/rec. Sports/rec. Commute time Crime/safety Cost of living Commute time Crime/safety Education Education

WI needs work on… WI needs work on… Weather Weather Social tolerance/diversity

Jobs in Wisconsin All Responses

Agriculture (83%)

Healthcare (77%)

Food Processing (74%)

---------------------

Technology (45%)

Jobs in Wisconsin Wisconsin Respondents

18-34 35+

Agriculture Healthcare

Healthcare Agriculture

Manufacturing Tourism

----------- -----------

Technology Technology

Jobs in Wisconsin Out-of-State Respondents

18-34 35+

Agriculture Agriculture

Food Processing Food processing

Manufacturing Health care

----------- -----------

Technology Technology

Positive Perceptions All Responses

• Outdoors/Natural Resources (76%)

• Cost of Living (41%)

• Education (37%)

• Sports/Recreation (37%)

Positive Perceptions Wisconsin Respondents

18-34 35+ Outdoors/Natural Resources Outdoors/Natural Resources

Cost of Living Quality Education

Sports/Recreation Sports/Recreation

Positive Perceptions Out-of-State Respondents

18-34 35+

Outdoors/Natural Resources Outdoors/Natural Resources Cost of living Cost of living

Sports/Recreation Sports/Recreation

Negative Perceptions All Responses

• Job opportunities (52%)

• Climate (48%)

• Social Tolerance/Diversity (46%)

• Wage Expectations (46%)

Negative Perceptions Wisconsin Respondents

18-34 35+

Job opportunities Job opportunities

Social Tolerance/Diversity Wage/Salary

Climate Social Tolerance/Diversity

Negative Perceptions Out-of-State Respondents

18-34 35+

Climate Climate

Job opportunity Job opportunity Social Tolerance/Diversity Wage/salary

What comes to mind when you think of Wisconsin?

Out of State In State

Cheese Beautiful

Cold Friendly

Packers Divided

Friendly Cold

Beautiful Cheese

Where would you relocate?

Out of State In State

California Minnesota

Colorado Colorado

Oregon Oregon

North Carolina Washington

Washington California

Wisconsin!

Survey Details The goal of this survey was to utilize social media to compile data on the perceptions of Wisconsin by people both in and

out of state. Technical assistance was provided by the Wisconsin Technology Council.

• 2,018 people were surveyed (1336 In State, 682 Out of State) • This survey was conducted over 4 months starting in September of 2015.

Questions? Visit www.futurewi.org or contact:

Jim Morgan

President, WMC Foundation

501 East Washington Avenue Madison, WI 53703 jmorgan@wmc.org

608.258.3400